Gone are the days of faxing press releases. Here are a few tips on how to optimize PR efforts to get in front of online audiences using social media, SEO and visuals.

1. Optimizing PR through Social Media

2. FSC Interactive
• Online and Interactive Marketing
Agency
• Specialize in Social Media Strategy,
Paid Search Campaigns and SEO
• Focus in Hospitality and Tourism

3. Tiffany Starnes
• Vice President of FSC Interactive
• PR professional turned online
addict
• NOLA native with tours on both
coasts

5. • 5 Ws
• Social Media Optimized
• SEO Optimized
• Visually Optimized

6. 5 Ws

7. • Who
is anyone important coming?
why are you inviting me?
• What
is there music? An auction? Clowns?
and I should do what?
• When
date and time, please!
• Where
details, please!
• Why
do I care?

8. Social Media Optimized
• Gimme a handle?
Yours, sponsors, participants
• Show the link love
Provide links to websites
• Hashtag
#doyouhaveone

10. Challenge!
• Provide a 120 character pitch with a
hashtag and leave those extra 20 characters
for ReTweets.

11. SEO Optimized
Top Google placement is the
equivalent of being above the
fold in any major newspaper!

16. Kill your fax machine

17. Tips for SEO Optimization
• Distribute:
– Twitter
– PRNewswire
– PRWeb
• Include relevant Keywords: 2-3 per 300 words
• Create a 156 character description to include as a
meta tag

19. Challenge
• Create Twitter lists to follow breaking or trending
news in your area and identify reporters by beat.

20. Visually Optimized

21. Why Photos matter…

26. What should I post?

27. Photos
• Events
• Testimonials
• Quotes
• Get Creative!

31. Challenge
• Turn your stats into an infographic:
– easel.ly
– visual.ly
– infogr.am

32. To Recap:
• 5 Ws
• Social Media Optimized
• SEO Optimized
• Visually Optimized

33. Questions?