Our mantra: Small Moves Everyday™

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WHAT DO YOU KNOW THAT STARTED BIG?

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TWO HARBORS, MN 1902

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Yet so often when
stuck with a brand or
business that isn’t
growing (or looking to
accelerate)
we assemble big
teams…

7. …immerse them
in big data…
…and send them on
big hunts to locate
the big idea.
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8. It’s no surprise many businesses end up
with big headaches and small growth.
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OUR MISSION:
Dramatically accelerate
clients’ ability to grow
year in and year out.

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TO ACCELERATE:
The client/agency
model needs to move
forward.

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OUR MANTRA:
Small Moves Everyday™.
Nothing is ever finished.
The best experiences can
– and must – improve.

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OUR CLIENT’S SUCCESS
Improved every program
we’ve worked on since 2011.
Average > 150%

13. OUR APPROACH:
“FRWD has not only been the best media agency, but the best
overall partner I’ve worked with while at McKinsey, P&G and
General Mills. ”
Brand Manager, General Mills

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ALWAYS START WITH YOUR CONSUMER
Put your consumer/customer at the heart of every decision
DEFINE
YOUR WHO

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YOUR WHO
INSIGHT
CHANNELS CREATIVE
LOCATION
PRODUCT
SALES
FOCUS
ON YOUR
“WHO.”
Immerse yourself in
understanding your
consumer. Their purchase
habits, their location, their
hopes & dreams.

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CONNECT DIRECTLY
The shortest distance between an advertisers dollars
and the end consumer wins

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THE SPEED TO MOVE FORWARD
CULTURAL
MOMENTUM
Radically shrink how business gets done & encourage growth
through learning
DEFINE
YOUR WHO

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ATOMIZE OVERSIZED TEAMS
Atomize oversized teams into
smaller agile units in
harmony internally and
externally.

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CULTURE OF LEARNING
Build a cultural
competency around a
brand idea, and set out to
continuously improve via
the application of the data.

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CULTURAL
MOMENTUM
DEFINE YOUR WHO EXPERIMENTING
TEST AND LEARN
Small Moves Everyday ™.

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STOKE A PIPELINE OF IDEAS

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IMPROVE FIRST. THEN INVENT.
0-6 MONTHS
IMPROVE
Test to improve
existing engagement
with your consumer 6+ MONTHS
INVENT
Use the learnings, the
data, the understanding
of your “who” to invent
new ways to interact

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SCALE YOUR TEAMS
CULTURAL
MOMENTUM
DEFINE YOUR
WHO
EXPERIMENTING SCALING
Scale what works into ongoing programs

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BUILD YOUR STAFF
Talent recruitment, for a digital
world.
We humanize the process of
recruitment, nurturing
relationships with specialized
experts in digital strategy, account,
project management and creative.

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The FRWD approach has improved every client campaign (all
from previous agencies or internal teams) since 2011.
EFFECTIVE
USING THIS
APPROACH
100%

26. OUR CAPABILITIES
“I learned more about digital in the last 4 months than I have
in my career”
VP, 3M

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SINCE 2009, WE’VE BEEN HELPING GUIDE
CLIENT MARKETING INVESTMENTS
$100M
More than
In media spend (Testing,
learning and improving).
100’s
Apps, websites, social
activations built and managed.
More than
1,500
Individual market level media
tests across TV & Digital
Industry partnerships created. Best practices developed.
of

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DIGITAL MEDIA
EXECUTION
STRATEGY TO EXECUTION
Mobile
Paid Search
SEO (Equity)
Content Syndication
Data Informed Content
Advanced Analytics
Shopper Marketing
Display/Video Media Planning &
buying
Trading Desk
Analytics & Data systems
installation
Ad serving, bid
management & other
media technology
installation
Investment and toolkit
Consulting
Brand Strategy
Design
UX
Development
App development
Animation
Gaming
Media Experiences
Permanent Placement
Staff Augmentation
Education & Training
programming
TALENT TECHNOLOGY CREATIVE

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WE’ VE WORKED WITH THE WORLD’S BEST

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WORK EXAMPLES

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EXPERIENCES
Connecting with the modern consumer via transformative creative +
media experiences

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BEEMO ADVENTURE TIME

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MOBILE
Connecting with the modern consumer; In-store, Local, App &
Game development and more

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REASONS TO BELIEVE
FRWD has run 800+ individual mobile
programs. As AOR for P&G from 2004 –
2011 we’ve been recognized globally for
innovation in the mobile space.
Cheerios Mobile
$2.28 ROI
Shopper marketing
Programs
CONFERENCE
Enhancing the trade experience
MOBILE VIDEO
Extending TV reach by 9% …AND MORE
Gaming
Reached #1 app in iTunes
$1.31 ROI
Hyper-local brand programs
MOBILE: OVERVIEW
Individual cases available in person or upon request

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PROGRAMMATIC
Media Technology enabling hyperlocal, shopper marketing, data
driven brand programming

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REASONS TO BELIEVE
PROGRAMMATIC: OVERVIEW
…AND MORE
FRWD has been on the forefront of
programmatic (data-driven) media since
2009. We’ve built custom trading
systems, channels and run 750+
individual local market tests.
$3.72 ROI
Shopper marketing programs
EFFICIENT + EFFECTIVE
65% decrease in brand CPM
34% SALES LIFT
Tooth paste sales at Rite Aid
EFFICIENT & EFFECTIVE
94% lift in brand purchase intent
CLIENT TRADING DESKS
Installations enabling client scale
Individual cases available in person or upon request

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EQTY (Modern SEO)
Generating millions of engaged, earned visitors to client
assets

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REASONS TO BELIEVE
EQTY: OVERVIEW
…AND MORE
FRWD has been recognized as industry
leaders in merging content marketing &
SEO, building equity in digital assets,
teams and processes.
100,000,000 EARNED VISITS
In 2013 for FRWD clients
DRAMATIC SALES LIFT
400% revenue lift. 12% cost
increase.
TRAFFIC INFLUX
3.2M to 20M in one year
DRAMATIC SALES LIFT
420% revenue lift. 0% cost increase.
COMMUNITY GROWTH
25+ communities over 100k fans
Individual cases available in person or upon request

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MODERN CPC
Generating millions of engaged, earned visitors to client
assets

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MODERN CPC: OVERVIEW
REASONS TO BELIEVE
…AND MORE
FRWD has pioneered the merger of search, content syndication and data-driven
media decisioning. Our teams have global experience with some of the web’s
largest websites and communities.
DRAMATIC ROI
$40K spend -> $565K lift in sales
QUALITY LIFT
38% lift in order value. 0% cost increase
LEAD GENERATION GROWTH
860% lift with 50% decrease in
cost
NEAR-INSTANT SALES LIFT
170% Increase in 1st year
QUICK TURN ABIITY
248% lift in engagement week 1
Individual cases available in person or upon request

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CONTENT PRODUCTION
Building real-time, data driven content across
audiences and channel

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Building from owned and third party data,
FRWD mapped personas and customized
content to specific audiences; from at-shelf
experiences, sweepstakes tie-ins, display,
digital coupons and a series of landing
pages, as well as a mobile game.
This all came together via a highly-engaged
fan base growing from 1,200 Facebook fans
to 190k in six months. We expanded to
several other channels, going from virtually
0% market share to over 25% in just a couple
months.
CONTENT: ANGIE’S BOOMCHICKAPOP:

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CONTENT: ANGIE’S BOOMCHICKAPOP:

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INNOVATION / TRAINING
Fueling sharing, training, inventing at client partners.

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INNOVATION: OVERVIEW
REASONS TO BELIEVE
…AND MORE
FRWD has partnered with some of the
world’s most respected companies &
brands to help them move forward
BEST PRACTICE SHARING
Interactive playbook
development
TECHNOLOGY LEADERSHIP
Empowering client-owned data
TRAINING
3M’s fastest growing digital
business
CULTURE OF LEARNING
Thursday Throwdowns
MOBILE VISION
Next 5-years of the mobile
consumer

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INNOVATION: L’OREAL NEXT
Our role as innovation catalysts was to
immerse ourselves with the brand
teams, learn digital innovation
programs, tie them back to consumer
trends to highlight key learnings and
inspire how the tested technology or
digital tactic could be leveraged to scale
across L’Oreal USA.

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INNOVATION: L’OREAL NEXT

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PLAYBOOK DEVELOPMENT: ALLIANZ
Allianz’s business is built largely on
independent sales/producers teams
generating value for their independent
businesses. Targeted at their highest
level producers, Allianz partnered with
FRWD to create their producer team
Digital Marketing Playbook. Focused on
the essentials across multiple digital
tactics, the 6-chapter playbook was
written and designed by FRWD.

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PLAYBOOK DEVELOPMENT: ALLIANZ