9. Google+ of content in
“Almost 50 percent
the news feed is visual. Now the
average news feed Pages posts
are almost 30 percent of
the content.”
- Mark Zuckerberg
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63. The Best Visual
Content
• Tells a story
• Enhances the content around it
• Is appropriate for the medium
• Is on brand
• Is optimized for its channel
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64. Emerging Trends
• Rise of infographics - Visually & Piktochart
• paint your pizza
• Lytro
• Kotaku annotations
• Echograph
• Vine
• Interactive data
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65. Not so distant Future
• Optimized for mobile
• hashtags everywhere (Facebook)
• 3d Printing
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66. Current Trends
• Social brand pages more visual
• Content channels more visual
◦ Tumbler- Animated gifs - Today show on tumbler using gifs
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67. Emerging Trends
• Social brand pages more visual
• Content channels more visual
◦ Tumbler- Animated gifs - Today show on tumbler using gifs
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68. Getting to Know the
Mobile Consumer
& Mobile
Marketing by Adam Helweh
of Secret Sushi Creative Inc.
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