2. Communicating FOREST EUROPE: 2013 review
Main results:
• FOREST EUROPE website
• FOREST EUROPE social networks:
• Facebook official page
• Twitter official account
• Youtube official channel
• Show off your forest video and photo contest
3. FOREST EUROPE website
Up-to-date information:
• News / newsletters
• Events
• Publications
• Integrated social media
Main results:
• 39.892 visits (+324,61% 2013 vs.
2012)
10. FOREST EUROPE Youtube official channel
Main results:
• 7.821 views (+276,2%
2013 vs. 2012)
• 17 subscribers (+112,5%
2013 vs. 2012)
• Video most viewed:
Photo and Video
Contest (5.638 views)
12. Show off your forest video and photo contest
Main results:
•
•
•
•
2.11o participants (contestants + voters)
316 contestants, from 39 countries
810 photographs
19 videos
13. Show off your forest website
Main results:
• 146.602 page views
• More than 600 external
references to the contest
website
14. Communicating FOREST EUROPE: 2014 proposals
2014 work and new proposals:
• Continuation of the on-going work
• FE website further improvement
• Social networks further improvement
• Development of new communication materials
• New edition of the Show off your forests contest
15. Communication strategy 2014
2014 new proposals:
• FE website further
improvement
New contents, updated
information
• Social networks further
improvement
Specific feeds to specific target
groups
• Development of new
communication materials
Infographics
• New edition of the Show off
your forests contest
“Your forest, your story”; photo/
video contest for mobile devices