Conference and lecture given in February 2012 in Brussels

1. Social Media, Web 2.0 The end of Privacy ? Jacques Folon Partner Edge Consulting Lecturer ICHEC Visiting professor Université de Liège & Université de Metz

2. Find the presentation on www.slideshare.net/folon

4. Chargé de cours Partner Auteur http://be.linkedin.com/in/folon [email_address] www.ichec.be [email_address] www.edge-conulting.biz Administrateur

5. Follow me on scoop it for the latest news on data privacy and security http://www.scoop.it/t/management-2-entreprise-2-0

8. 4 By giving people the power to share, we're making the world more transparent. The question isn't, 'What do we want to know about people?', It's, 'What do people want to tell about themselves?' Data pricavy is outdated ! Mark Zuckerberg, CEO Facebook If you have something that you don’t want anyone to know, maybe you shouldn’t be doing it in the first place. Eric Schmidt, ex- CEO of Googe

15. What your boss thinks...

16. Good question ? 10

17. Employees share (too) many information and also with third parties

18. Some news

19. Where the data are

22. Source : https://www.britestream.com/difference.html .

23. Everything must be transparent

25. legal framework (s)

27. Some important legal definitions

28. Personal data Any information relating to an identified or identifiable person ('data subject') who can be identified, directly or indirectly, in particular by reference to an identification number or to one or more specific factors (physical, physiological, mental, economic, cultural, social).

30. Data subject An identified or identifiable person to whom specific personal data relates. It is someone who can be identified, directly or indirectly, in particular by reference to an identification number or to one or more specific factors (physical, physiological, mental, economic, cultural, social).

31. Processing of personal data Processing of personal data means any operation or set of operations which is performed upon personal data , whether or not by automatic means (for example: collection, recording, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, deleting or destruction, etc.). Source: http://ec.europa.eu/justice/data-protection/index_en.htm

32. Controller Natural or legal person, public authority, agency or any other body which, alone or jointly with others , determines the purposes and means of the processing of personal data.

35. the law prohibits the processing of personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade-union membership, and the processing of data concerning health or sex life unless one of the exception criteria is met.

36. exchange of data...

38. Coockies

39. international transfer

46. How many information? 67

49. Could the employer control everything?

53. TELEWORKING

55. They know where you are ...

56. Source: http://www.slideshare.net/peterkaptein/post-privacy-era

57. Source: http://www.slideshare.net/peterkaptein/post-privacy-era

62. Making sure you can call GSM Cell GSM Cell GSM Cell Source: http://www.slideshare.net/peterkaptein/post-privacy-era You

63. Tool: Triangulation Database Data Data Data Data Source: http://www.slideshare.net/peterkaptein/post-privacy-era You

64. “You are here” Database Data Data Data Source: http://www.slideshare.net/peterkaptein/post-privacy-era You

69. Tracking: defining actions Friday, 12:45 12:47 12:52 13:30 13:50 13:25 13:45 Purchase Purchase Phone call Source: http://www.slideshare.net/peterkaptein/post-privacy-era Phone ID Payment Face recog.

70. Tracking: Matching GSM Cell data Payment data Biometric data - Identity - Action - Location - Time Source: http://www.slideshare.net/peterkaptein/post-privacy-era

71. Tracking: Data collection Friday, 12:45 Other people You Source: http://www.slideshare.net/peterkaptein/post-privacy-era Phone ID Payment Face recog. You

72. Filtering the data Sunday, 12:45 Dam Square Other people Maybe you Monday, 14:15 Abbey road You Tuesday, 09:45 Johns Bagels Matches now + past Source: http://www.slideshare.net/peterkaptein/post-privacy-era Phone ID Payment Face recog.

76. DATA THEFT

78. What do they know?

79. Building your profile Source: http://www.slideshare.net/peterkaptein/post-privacy-era You

80. Building your profile Medical data Financial data Family Friends Prefe-rences Private stuff Incrimina-ting stuff Where-abouts Photo’s Source: http://www.slideshare.net/peterkaptein/post-privacy-era You

81. Building your profile Medical data Financial data Family Friends Prefe-rences Private stuff Incrimina-ting stuff Expenses Budgets Where-abouts Connect-ions Photo’s Opinions Travels Commutes Photo’s Sexual Sexual Photo’s Literature Consumer People Diseases Current state Personal data Source: http://www.slideshare.net/peterkaptein/post-privacy-era You

82. How? GSM Cell data Phone calls Payment data Whereabouts via biometric data Bonus card data Medical data Browsing data Profile database Travel data Google searches Source: http://www.slideshare.net/peterkaptein/post-privacy-era

84. 48

85. 45 Implication for HR

86. 8.1 before recruiting

87. 8.1.1. roles & responsibilities

90. 54 TESTS ASSESMENTS SOCIAL MEDIA CHECK CV Screening

91. 55

93. 58 8.2 during the contract

95. 8.2.2 Training and awareness

98. 63

99. 8.3.3.Cancel access rights

101. Is this your data security ?

102. Social media are there... +500 M users today reaching 1 billion by 2012 85 M users today 70 M users today 120 M users today 74 M users today 10 M users today

103. Géolocalisation

104. http://projectvirginia.com/infographic-emerging-media-in-2011/

105. It’s not only the so-called generation Y

108. Recrutement et media sociaux

109. Source: http://www.doppelganger.name

110. Your boss thinking of data privacy ?

111. Or ?

112. 86 Remember that security of personnal data is a legal requirement...

113. 87 “ It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” C. Darwin

115. QUESTIONS ?