The official conference/workshop guide for FLBlogCon*tent being held May 10, 2014. For more information go to FLBlogCon.com

1. Official Conference/Workshop Guide

2. “Use words. Years of research have resulted
in findings that while readers do like to look
at pictures, you will never amount to being
anything more than a cartoonist if you don’t
use actual words.”!
!
-Adam Avitable from his “Tips for Writing Well”

3. Workshop!
DetailsLocation:
Date and Times:
• Orlando Improv Club
• 901 International Dr., orlando FL 32819
• Saturday, May 10, 2014
• Check in: 9:30 am - 10:00 am
• Conference runs from 10:00 am - 4:00 pm
The Improv is located on the
second level of the Pointe
Orlando Plaza, and there is a
multi-level garage accessible
from both International Drive and
Pointe Plaza Drive.
!
You can get your parking
validated for $2.

4. What To!
Bring
Dress
• Dress is casual - this is a workshop so enjoy the day!
• We will be in-doors for lunch.
Electronics
• There is wi-fi so bring your devices. Smart phone, laptop, tablet. etc.
• Bring a charger! We will have plenty of outlets to help your device make
it through the day.
• Use the hash tag #FLBlogContent
Other
• If you don’t have a mobile device, bring paper and pencil to take
lots of notes, but be warned, writing exercises are in store!
• Lunch is provided.
• Bring a smile and positive attitude - we are all there to learn,
network, and grow our technical knowledge.

5. Important Links
FLBlogCon:
• General Website: http://flblogcon.com
• Con*tent Website: http://content.flblogcon.com
• Facebook: http://facebook.com/flblogcon
• Twitter: http://twitter.com/flblogcon
During the Conference:
• Follow along on Twitter using hash tag #FLBlogContent
• Follow along on Tagboard: https://tagboard.com/FLBlogContent/169886
After the Conference:
• Review presentations at http://slideshare.net/flblogcon

6. Agenda
9:30-10:00!! Registration!
!
10:00-10:15! Welcome to FLBlogCon*TENT!!
!
10:15-11:00! Basic Skills/Grammar/Pet Peeves!
Nothing turns a reader away more than great writing that’s marred by #badhashtags, grammar fails and spelling mistakes.
But you don’t need an English degree to know how to write well and stand out in the crowded blogging world. We’ll go
back to the basics and discuss everything from proper sentence structure to punctuation pitfalls, and share the ways that
you can take your work from good to better and from better to best.!
!
11:00-11:30! Writing Workshop #1!
Break into groups and follow some fun instructions to stretch those creative muscles and write!!
!
11:30-12:45! Lunch!
Enjoy a complimentary lunch while being entertained by some of Florida’s best comedians.!
!
12:45-1:30!! Developing Your Voice!
Developing a genuine voice that rings true for you and is relatable and approachable for your readers takes time, effort,
and thought. We’ll discuss the various ways to determine what your specific voice is and how to foster it without pandering
to your audience or getting lost in a need to be unique in your writing.!
!
1:30-2:00! ! Writing Workshop #2!
Break into groups and follow some fun instructions to stretch those creative muscles and write!!
!
2:00-2:15! ! Break!
!
2:15-3:00! ! Blogging Nuts and Bolts!
Sometimes the business of blogging can be overwhelming. Even if you write well and use proper punctuation and find a
way to celebrate your unique voice, how often should you post? What’s the difference between a headline that will hook
the readers and one that will get picked up by search engines? How can you take traditional writing tools like outlines and
storyboards and make them work in a digital environment? We’ll talk about all of that plus explore some of the ways that
you can organize your blog’s layout and navigation to enhance your great content.!
!
3:00-3:45! Writing Workshop #3!
Break into groups and follow some fun instructions to stretch those creative muscles and write!!
!
3:45-4:00! ! Wrap Up

7. Adam Avitable
Since 1999, Adam Heath Avitable has been
entertaining audiences from every
demographic. His award-winning writing has
been collected and published, his book
Interviews with Dead Celebrities was a best
selling book on Amazon.com, and he has
performed stand-up comedy on stages from
Los Angeles to Orlando. He has lectured
college students about developing humor,
presented to hundreds on the rewards of
vulnerability and transparency in life and in
writing, and spoken at conferences, inspiring
audiences with his life philosophy and
entertaining them with his comedy.
!
As a lawyer, author, small business owner,
comedian, ordained minister, social media
manager, blogger, and professional speaker,
he has a unique ability to speak directly to
any audience, from comedy clubs to lounges
to corporate conferences and private parties.
!
Connect with Adam on Twitter at @Avitable.

8. Katy Widrick
Katy Widrick is passionate about healthy
living — through food, fitness, and other “F”
words. She’s been a TV producer by day, a
runner and triathlete by night and she loves
hearing social media tips of her blog
KatyWidrick.com.
!
Katy is the Emmy-nominated Executive
Producer for the Bolder Media Group, a
production company based in central
Florida. She wears many hats in the role
(sometimes even a princess crown), but her
main job is to produce the Growing Bolder
TV Show. It’s a 30-minute program that
features men and women who smash the
stereotypes of what it means to grow older.
Growing Bolder — get it?
!
Connect with Katy on Twitter @Kwidrick.

9. Special Thanks…

10. Special Thanks…