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The 7 P's of Physician Brand Marketing
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The 7 P's of Physician Brand Marketing
1.
The 7 P’s
of Physician Brand by Positioning
2.
FEED is a
physician brand talent agency that transforms your practice into a brand with a distinctive philosophy, identity, and way of practicing medicine.
3.
Brand
Brand Architect Architect 1 2 3 Intake Assessment Outtake (1-2 sessions) (1 week) (1 hour) 2 weeks
4.
Brand yours free Consultation accounts@feedtheagency.com
5.
What do we
want physicians to remember afterwards?
6.
1
You are a brand (Even if you don’t think you are special)
7.
A Brand is
a mental tattoo.
8.
A brand answers:
Who needs Who are you? to know? How will Why should they find out? they care?
9.
Brand positioning is
the articulation of value you create for your patients.
10.
Doctor, are you
making money while you sleep?
11.
2 delusions
Top Brand
12.
delusion #1 The public
will find me.
13.
delusion #2 You’re
offering something different & superior to your competitors’ offerings.
14.
2 You
don’t have to be a commodity (Even though you are in a commodity market)
15.
$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$
16.
about
we’re hardwired to notice only what’s different Marty Neumeier
17.
3 brand positioning (is not
common sense)
18.
Are best-practices
reducing your patients?
19.
The Urge To
Copy!
20.
4 motivations to begin
your brand positioning
21.
1
Source: Duke University study, published in Health Affairs Specialist v s. Generalist $5.2m vs. $2.5m
22.
2 Larger geographical market
23.
3 Fewer competitors
24.
4 Most ideal patients
25.
7
P’s of Physician brand positioning
26.
Purpose
1
27.
principles
2
28.
positioning
3
29.
practices
4
30.
promotion
5
31.
process
6
32.
place
7
33.
Brand yours free Consultation accounts@feedtheagency.com
34.
Want to start
a conversation? @Matthewrayscott #MDBrand Mscott@feedtheagency.com www.feedtheagency.com
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