The benefits of the agreement with Mission Hills Group.

1. AGREEMENTWITH
MISSIONHILLSGROUP

3. • WHERE?
• WITH WHO?
• WHAT?
• HOW?
• WHEN?
• BENEFITS

4. WHY CHINA?
50Mchildren and
adults playing
football by 2020
CHINA’S POTENTIAL IN THE FOOTBALL WORLD
20,000
10,000
One football pitch
for every
people by 2020
TOPASIAN
TEAMS
Chinese national
team in ranking of
by 2030
Chinese government’s strategy is to make China
"a footballing superpower" by 2050
70,000
new football
pitches by
2020
new training
centres by
2020

5. HAINAN ISLAND
• Major environmental
sustainability
• Non industrialised zone
• Leading sports destination
• Renowned tourist resort for
Chinese people
CHARACTERISTICS
HAINAN
WHY HAINAN?

6. HAINAN ISLANDTOTAL NUMBER OF TOURISTS IN MILLIONS VS THAILAND
0
20
40
60
80
2005 2010 2011 2012 2013 2014 2015
29,89
24,826,55
22,35
19,25
15,94
11,57
53,36
47,89
36,73
33,2
30,01
25,87
15,16
Hainan* Thailand**
* Data from National Tourism Administration of China. ** Data from Bank of Thailand Tourism Indicators.
ESTIMATE
0
20
40
60
80
2016 2020
80
58,7

7. MISSION HILLS GROUP
• Founded 1992, owned by Chu family
• Family associated to the success of the Beijing 2008 bid
• Own 120 km2 of land in China between Haikou and Shenzhen, of which 72 km2
are still undeveloped
• Their facilities receive 5.6 million visits a year between Haikou and Shenzhen
• Leading international company in the sport and leisure sector
• Has become one of the permanent headquarters of the Chinese Football
Federation
• MHG has invested almost 10,000 million dollars in the sport and leisure sector

8. UNDENIABLE LEADER
IN SPORT
Wet’n’wild: one of
China’s biggest
water parks
World leader
in golf facilities
(22 courses)
Home to one of the
permanent headquarters
of the Chinese national
football team
Manages the biggest
Mineral Resort and Spa
in the world
Manages and owns
the biggest film
studios in the world
Manages
Boris Becker’s first
tennis academy

9. Next to the Chinese Football
Federation’s training centre
7assigned
football pitches
+1,000children1st
school directly
managed
by FCB
THE MISSION HILLS AND
FC BARCELONA PROJECT

10. CONCEPTUAL PLAN
FACILITY SHARED WITH CHINESE
FOOTBALL FEDERATION

11. New
Megastore
concept
THE MISSION HILLS AND
FC BARCELONA PROJECT
Interactive
experience
zone
Food &
Beverage

12. ALMOST 7,000
SQUARE METRES

13. PARTNERSHIP
• Corporate formula = creation of a mixed company (50% Mission Hills Group, 50% FCB)
• FCB shall designate the President and Financial Manager and Mission Hills Group the Director
General
• Implies total direct investment by FCB of 4 million euros
• FCB has established the required mechanisms to ensure absolute brand control in China
• Duration of partnership 10 years + extendible to 10 years
• Revenue for Club
- 15% of turnover in form of Royalties
- 50% of profits generated by the project
• Return on investment in less than 4 years
• Project feasibility study conducted in association with Price Waterhouse Coopers consultants

14. SCHEDULE
Start
of first
season at
FCBEscola
18/12/2016 01/2017 03/2017 07/2017 09/2017
First
FCBEscola
Camp
Inaguration of
the FCBEscola,
interactive zone
and food &
beverage zone
Signature of
mixed company
agreement
between FCB
and MHG
Approval by
Extraordinary
Assembly of
Delegates

15. BENEFITS
Unique business
opportunity and
increased
revenue
Brand
recognition
Recognition by
Chinese
government
and fostering of
new Chinese
sponsors
Leaders among
clubs competing
to offer
comprehensive
experiences in
strategic regions
New resources
and
opportunities