Presentation made at: Young Professionals Conference: Innovative Ideas to Feed the World Ms. Daniela Demel (WFP), Camelia Bucatariu (FAO), Sandra Ferrari (FAO). 2012 data states that one in eight people is chronically undernourished. The causes of food and nutrition insecurity are interlinked dimensions of availability, access, utilization and stability. The world population is expected to reach 9.3 billion by 2050, of which 2/3 urban. FAO estimates that a 60% increase in global production will be necessary to meet the food and nutrition needs. By contrast, approximately 1/3 of the yearly global food production for human consumption gets lost or wasted. On average, each consumer in Europe and North America wastes approximately 95-115 kg of food/year, while the vast majority of that waste is avoidable. Preventative measures in these regions, including targeted action at the household level and public awareness, could greatly affect the culture of food consumption, as well as attitudes towards the current massive food waste in developed countries. Project proposal To develop a practical multimedia tool that aims at raising consumers’ awareness, prevent household food waste, promote local and national efforts to prevent food loss/waste, and raise funds for global food and nutrition security. Expected Impact Enabled consumers worldwide will save and share food, which will lead to reduced consumption and production pressure for an optimized and sustainable food system.20 Monetary donations from consumers and companies to organizations that fight hunger globally will support food and nutrition security. © FAO: http://www.fao.org

1. Multimedia tool for sustainable diets and food consumption
Ms. Camelia Bucatariu
Policy Development Consultant
Global Initiative on food losses and
waste reduction (SAVE FOOD)
Rural Infrastructure and
Agro-Industries Division (AGS)
Food and Agriculture Organization (FAO)
Camelia.Bucatariu@fao.org
Ms. Sandra Ferrari
International Consultant
Alliance Against Hunger and Malnutrition (AAHM)
Office of Communications, Partnerships, and
Advocacy Partnerships and Advocacy Branch
(OCPP)
Food and Agriculture Organization (FAO)
Sandra.Ferrari@fao.org
Ms. Daniela Demel
Executive Board Officer
World Food Programme (WFP)
Daniela.Demel@wfp.org

2.  Global food and nutrition insecurity and food waste are
interlinked
 Consumers are a large contributor to food waste
 On average, each consumer in Europe and North America
wastes approximately 100 kg of food/year, while the vast
majority of that waste is avoidable (FAO, 2011)
 “If just 1/4 of the food currently lost or wasted globally could
be saved, it would be enough to feed [the] 870 million hungry
people in the world” (FAO, 2012)

3.  Consumers have a major role to play in saving food and driving
an efficient, inclusive and sustainable agricultural and food
system
 To enable sustainable food consumption, efficient tools must
be developed through partnerships between:
• consumers
• private sector
• non-profit organizations
• international organizations

4.  Combines various technologies and features:
• smartphone and tablet application
• website
• social media platforms
 in order to:
• raise consumer awareness and enable them to:
• maintain a sustainable diet and food consumption
• prevent household food waste
• share safe and nutritious surplus food
• raise funds for global food and nutrition security

5. [3 min. video]

6.  Develop the business plan
 Engage core partners
• UN agencies
• Private sector
• Civil society
 Develop, launch and promote the multimedia tool