Introduction to EzyInsights for Community Managers Appreciation Day 2014 in Finland

2. INTRO
Steve El-Sharawy
EzyInsights
@stiff
Send us questions & comments!
@ezyinsights

3. WHY WE EXIST
Duane Atkins
CEO EzyInsights
@arrtoo
@ezyinsights

5. “These tools are powerful
but I don’t use them to their
full potential.”

7. Big data ≠ Loud data

8. An easier way was needed
A smarter way
Content is King!

11. Case Study: YleX on Facebook
Average number of comments
per post more than doubled

12. Other stories
Tori.fi - Monitor which posts are working to
decide which posts to promote
Spotify - Used competitor data to
immediate effect

13. Constantly evolving to suit
customers old and new

14. INTRODUCTION TO THE
EZYINSIGHTS TOOL
Christel Vaenerberg
Business Dev. Manager
@titca
@ezyinsights

15. What happened yesterday?
Facebook
Insights?

16. Your daily data delivery

17. Follow competitors or
benchmark

18. Where do you find out the
Engagement?

19. Engagement!

20. How to listen to your community

21. Conversation

22. Wordcloud

23. Fans: Who is important?

24. Welcome to your Ambassadors

25. Insights that matter!

26. PUTTING THE “EZY” IN
EZYINSIGHTS
Janne Saarikko
Expert Blogger
@saarikko

27. Instagram Launch Today!

28. Q&A
@ezyinsights

29. What use is data that doesn’t drive your
decisions?
We track data that gives you real value.
Do less, know more.

30. Contact us:
Twitter: @ezyinsights
Facebook: fb.com/ezyinsights
Duane: @arrtoo
Christel: @titca
Steve: @stiff
Janne: @saarikko