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EzraWasser

Negócios Tecnologia

Consumer Culture & the city ,[object Object]

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Consumer Culture ,[object Object],[object Object],[object Object]

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Cultural Quarters, Urban Villages ,[object Object]

Cultural Quarters, Urban Villages Gastown, Vancouver Distillery District, Toronto Gay Village, Manchester Banglatown, London

Cultural Quarters, Urban Villages Soho, New York City Exchange District, Winnipeg

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Questions ,[object Object],[object Object],[object Object]

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The drive for ever-increasing and differentiated consumption opportunities to allow people to construct new lifestyles became, for some analysts, the deﬁning characteristic of urban life towards the end of the twentieth century. The new millennium began with a series of parties and events emphasizing the hedonistic, spectacular and playful character of the social world and contemporary urban life.

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“Whose Culture? Whose City?” from The Cultures of Cities (1995) Sharon Zukin Editors’ Introduction Sharon Zukin is a leading urban sociologist in the study of cities and culture. Her 1982 Loft Living, which examined New York City’s SoHo neighborhood, is a landmark study of the intersection of culture and urban development. In it, she carefully presents the complementary and contradictory roles artists, tenants, manufacturers, real estate developers, and city officials play in the transforming of SoHo from a light manufacturing loft district in the 1960s to a trendy, increasingly upscale residential and commercial district. In the reading that follows, Zukin again addresses the interplay of various urban actors around issues of culture, which, she argues, has taken on greater significance in how cities are built and how we experience them. Indeed, culture is the “motor of economic growth” for cities and forms the basis of what Zukin labels the “symbolic economy.” The symbolic economy is comprised of two parallel production systems: the production of space, in which aesthetic ideals, cultural meanings, and themes are incorporated into the look and feel of buildings, streets, and parks, and the production of symbols, in which more abstract cultural representations influence how particular spaces within cities should preferably be “consumed” or used and by whom. The latter generates a good deal of controversy: as more and more ostensibly “public” spaces become identified (and officially sanctioned) with particular, often commercially generated, themes, we are left to ask “whose culture? whose city?” We can easily see the symbolic economy at work in urban places such as Boston’s Faneuil Hall, New York’s South Street Seaport, or Baltimore’s Harborplace. Here, cultural themes – mainly gestures toward a romanticized, imaginary past of American industrial growth – are enlisted to define place and, more specifically, what we should do there (shop, eat) and who we should encounter (other shoppers, tourists). Such places, although carefully orchestrated in design and feel, are popular because they offer a respite from the homogeneity and bland uniformity of suburban spaces. Local government officials and business alliances have turned toward manufacturing new consumption spaces of urban diversity (albeit narrowly defined) or showcasing existing ones – ethnic neighborhoods, revitalized historic districts, artist enclaves – as a competitive economic advantage over suburbs and other cities. Culture, then, is purposefully used by developers and city officials to frame urban space to attract new residential tenants, to entice high-end shoppers, or court tourists and visitors from around the globe. But the fusing of culture and space is not limited to governments, corporations, and the real estate industry. The arguably less powerful inhabitants of the city – the ordinary residents, community associations, and block clubs – use cultural representa.

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