FeedMe is a platform that transforms recipes into ingredient list. It helps saving time and money, and no food gets thrown away

1. FeedMe
Check it. Shop it. Eat it
Eyal Shahar,CEO and founder
Guy Kahlon, CTO and co-founder

2. The Team
• Eyal Shahar - Chef, 16 years experience in the
Foodservice business. Currently serves as external
Culinary & Business consultant for restaurants.
• Guy Kahlon – Software engineer. Team leader,
product designer. Has worked in Matrix, Citi Bank
and various Startups.

3. Our Vision
• Our company wishes to reduce the
cost of living by lowering groceries
expenses
• Our product addresses customers of
retail groceries stores who consumes
Home meals

4. How much does it cost?
1. 10$?
2. 15$?
3. Less than 10$?
4. Over 20$?

5. How much does it REALLY cost?
• Penne rigate pasta with tomato sauce
• Yield: 4 portions
500g Penne pasta – 1.59$
30oz tomato sauce – 1.66$
15oz fresh cherry tomatoes – 1.52$
2oz fresh basil – 1.06$
Total – 5.83$
1.45$ per portion

6. Problem

7. Research
3%
71%
20%
6%
0%
10%
20%
30%
40%
50%
60%
70%
80%
No Some Much other
Groceries Waste

8. Research
9.00%
60.00%
21.00%
0%
10%
20%
30%
40%
50%
60%
70%
No Yes Depends on the app
Do you need help in savings?

9. Solution
30$
4 meals
Yields: 4

10. Vegetables Dry goods Fresh food Condiments
Tomato 2# pasta 1*500g Eggs 1 dozen Tomato
sauce
2*30oz
cans
Onions 0.5# salmon 1#
garlic 1
bulb
milk 1 quart
basil 3oz
zucchini 0.5#
cucumber 1#
scallions 1 bail
Solution – Shopping list

11. Competition
Considering
customer’s
needs
Maximize
usage of
products
Expenses
reduction
Budget limit

12. Competition
54%
20%
1%
20%
0%
10%
20%
30%
40%
50%
60%
Large Retail
Stores
Local
Convenience
stores
Online Market
Shopping Customs

13. Revenue
• Using the App is followed registration
• The app has an Annual Fee
• Premium recipes (written by Celeb
Chefs) will cost extra charge
• Advertisement and optimization by
retail stores