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Professor Corinna Hawkes
Director, Centre for Food Policy
City, University of London, UK
Co-Chair, Global Nutrition Report...
Hierarchy
of levels to
change
demand for
healthier diets
through
regulation,
awareness,
advocacy
2. Food
environments
3. F...
Let’s follow a parent/caregiver who
wants to provide healthy diets for their
family going about their day…..
Let’s imagine...
What we can learn
1. Effective regulations start with understanding the reality of people’s
lives
– What people are eating...
Thank you
"Regulations, awareness, advocacy to change for healthier diets Professor Corinna Hawkes Director, Centre for Food Policy ...
"Regulations, awareness, advocacy to change for healthier diets Professor Corinna Hawkes Director, Centre for Food Policy ...
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"Regulations, awareness, advocacy to change for healthier diets Professor Corinna Hawkes Director, Centre for Food Policy City, University of London, UK Co-Chair, Global Nutrition Report "

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"www.fao.org/about/meetings/sustainable-food-systems-nutrition-symposium

The International Symposium on Sustainable Food Systems for Healthy Diets and Improved Nutrition was jointly held by FAO and WHO in December 2016 to explore policies and programme options for shaping the food systems in ways that deliver foods for a healthy diet, focusing on concrete country experiences and challenges. This Symposium waas the first large-scale contribution under the UN Decade of Action for Nutrition 2016-2025. This presentation was part of Parallel session 2.1: Regulations, awareness and advocacy for better informed food choices"

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"Regulations, awareness, advocacy to change for healthier diets Professor Corinna Hawkes Director, Centre for Food Policy City, University of London, UK Co-Chair, Global Nutrition Report "

  1. 1. Professor Corinna Hawkes Director, Centre for Food Policy City, University of London, UK Co-Chair, Global Nutrition Report @corinnahawkes Regulations, awareness, advocacy to change for healthier diets
  2. 2. Hierarchy of levels to change demand for healthier diets through regulation, awareness, advocacy 2. Food environments 3. Food supply systems 1. Food eaters (people) Agricultural production subsystem Food storage, transport and trade subsystem Food transformation subsystem Food retail & provisioning subsystem The food system
  3. 3. Let’s follow a parent/caregiver who wants to provide healthy diets for their family going about their day….. Let’s imagine how regulations can change social norms to support parents & help their kids learn to prefer & demand healthy diets Let’s think why it is that kids grow up learning not to want healthy diets … 1. Regulations on content of food 2. Regulations on retail provision in communities 3. Regulations on standards of foods served in pubic institutions 4. Regulations on economic dis-incentives 5. Regulations on labelling 6. Regulations restricting unhealthy marketing
  4. 4. What we can learn 1. Effective regulations start with understanding the reality of people’s lives – What people are eating; why they are eating it 2. Regulations exist to support norm change for people and businesses – By reducing unhealthy intrusions into people’s lives, regulations increase demand for better diets 3. A small number of well-designed regulations would have high impact – Package combined with actions designed to create awareness increases demand for action
  5. 5. Thank you

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