"www.fao.org/about/meetings/sustainable-food-systems-nutrition-symposium The International Symposium on Sustainable Food Systems for Healthy Diets and Improved Nutrition was jointly held by FAO and WHO in December 2016 to explore policies and programme options for shaping the food systems in ways that deliver foods for a healthy diet, focusing on concrete country experiences and challenges. This Symposium waas the first large-scale contribution under the UN Decade of Action for Nutrition 2016-2025. This presentation was part of Parallel session 2.1: Regulations, awareness and advocacy for better informed food choices"

2. Anna Taylor
Executive Director
Food Foundation
Consumer demand to re-
shape food systems
@Food_Foundation
#Forcefed
Anna.Taylor@foodfoundation.org.uk

3. Chapter 4:
Drivers of
food price
Chapter 3:
Drivers of
food choice
Chapter 2:
What families
eat & throw
away
Chapter 1:
Diet & health
Average income: £37-52k
England, 2013
Health Survey for England
NDNS
LCFS
Kantar Worldpanel
Literature search
Key informants

4. LOREM IPSUM DOLOR
Lorem Ipsum Dolor

6. Consumers driving demand
v
Food system driving demand

7. Key message
• We have an illusion of choice.
• “It’s what consumers want” is a lazy excuse for inaction by
both businesses and government.