Why small and medium enterprises should use this knowledge sharing platform.

1. LINKEDIN SLIDESHARE
Present yourself, present your business.

2. Introduction
■ When: October 4th, 2006
■ What: YouTube for slide shows
■ A Web 2.0 slide sharing service capable of supporting
a variety presentation formats and viewing devices
■ How: Users upload files privately or publically
■ Why: Make knowledge sharing easy

3. When LinkedIn Met SlideShare
■ With an estimated 70 million unique
visitors a month and 38 million
registered users, LinkedIn acquired
SlideShare in 2012
■ It now boasts of a deeper integration
with professional social networks and
a new feature — ‘Clipping’

4. The Business of SlideShare
■ Current focus on content
marketing
■ More than 400,000 new slide
decks added every month
■ An audience of over 70 million
for every upload — boosts your
online visibility and reputation

5. An Ocean of Information
■ Discover. Share. Present.
■ Concise, well presented,
expert content through
presentations, infographics,
documents, and more on:
■ Design
■ Sports
■ News and Politics
■ Health and Medicine
■ Internet
■ Education and more

6. Content Marketing For Every Business
■ Traditional marketing techniques are
now redundant
■ Art of communicating with customers
■ Creates and distributes relevant and
consistent content to attract and
retain a clearly defined audience
■ Non-interruption marketing —
delivering information that makes the
buyer better informed
■ Customers will respond with business
and loyalty

7. Visual is Viral, Viral is Viable
■ Why SlideShare? The nitty gritty:
■ Infographics four times more viral
■ Visuals processed 60,000 times
faster than words
■ Global mobile audience — more
than half outside the US with a
quarter using mobile devices
■ Five times more traffic from business
owners than other social media

8. How Can Your Business Use it?
■ Create a presentation
■ Useful information — Give to Get Rule
■ Call to Action — what do you seek from
the viewer
■ Eye catching graphics
■ Clear linear structure
■ Upload and promote
■ Share it on Facebook and Twitter
■ Let LinkedIn propel it forward
■ Insert your homepage URL
■ Ask viewers to share

9. Get Creative With It!
■ Analytics — Track and study
content performance
■ Traffic sources
■ Visits by country
■ Engagement statistics
■ Haiku Deck facilitates visually
appealing presentations
■ Integrate videos
■ Le mot juste — Direct and
hard hitting e.g. ‘You Suck at
PowerPoint! 5 shocking design
mistakes you need to avoid’

10. Lead Generation on SlideShare
■ A way for brands to
create their audience
■ Identify key consumers
■ Engage with professionals
around the world
■ Convert viewership to
prospects
■ Initiation of consumer
interest

11. How Can It Help?
■ More than 70% of traffic
from targeted searches
■ Lead forms can be
customized
■ Allows geo targeting

12. Step by Step
■ Click on ‘Collect Leads’
■ Upload a presentation
■ Create a lead form, preview,
and publish
■ Lead forms in the last slide
— fewer but higher quality
leads
■ In the middle — more leads,
people tend to not finish the
presentation

13. Strategies — B2B
■ Most effective lead
generation tactic
■ Provides compelling
content
■ 5% - 10% of leads
convert to customers

14. Testimonials
■ Steve Crepeau, founder of
True Sales Results:
■ “Intuitive and easy to use”
■ “Cost effective”
■ “Drives traffic and leads”
■ “Higher quality leads than
other sources”
■ “Tailor your content to attract
the right audience”

15. Use Cases — Knowledge @ Wharton
■ Great use of Give to Get
■ An impactful video — academic trailer
■ Features new research ‘Data Skills are
Key to Social ROI’
■ Pertinent data for businesses and
students — social media analysis must
span all departments
■ Embedded relevant links
■ Received more than 25,000 views of
which some are prospective students
and corporate partners
■ Further their own academic reach and
reputation

16. Branching out with Gwenyth Paltrow
■ Publicity to the ‘T’
■ LinkedIn Studios New York
interviews Paltrow as she
launches her new business
■ Paltrow’s new concern
receives visibility
■ LinkedIn garners celebrity
endorsement
■ 781,464 views

17. Social Media Plans and Post Planner
■ A Social Media Engagement App
■ How to Build a Dynamic Social
Media Plan
■ Relevant information — How to
optimize social networks
■ Eye catching description: ‘the
best kept secrets for hot content,
top time management tools, and
much more’
■ Visually interactive slide show
■ 58,942 views

18. Results
■ Increases brand awareness
■ Symbiosis at work
■ Visibility for the enterprise
■ Information for the viewer
■ Highlights your expertise
■ Demand generation
■ Social cross pollination
(highlight social media
links)
■ Share in depth information
— financial, technical, or
other data

19. More Information
■ Find us on LinkedIn SlideShare at:
www.slideshare.net/Extentia_IT
■ If you have an idea or want to innovate, contact us
on:
www.extentia.com/contact-us
■ Write to inquiries(at)extentia.com or
call +91 20 6728 5200 (India)/+1-408-627-4094
(United States)