Talented candidates are actively researching your company to see if it’s somewhere they want to work. Your company brand plays an essential role in their decision to apply, do you know how you are being perceived?
Companies need to be aware of how they are viewed by potential employees to proactively promote an authentic and engaging work environment. This can be done a number of ways, including a public facing employee forum, social media platforms and the company website.
Learn more ways to promote your company and attract the best talent in our whitepaper.
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It can often be challenging to stay relevant in the rapidly evolving world of technology. This
can make recruiting talent difficult for companies of all sizes. Antiquated but necessary
filtering tools for recruiters can kick back good talent, but sometimes candidates leave out key
elements that employers are looking for.
According to Foote Partners, hiring in the technology sector will continue to rise in 2016, with
architects, data analysts, security and product designers representing the strongest growth.
Companies are actively trying to fill open positions. The question is, how does your company
stand out to recruit and hire the best?
INTRODUCTION
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Promote your company brand
You aren’t the only one doing research.
Candidates are researching your company to
assess if it’s somewhere they want to work.
According to LinkedIn’s Global Recruiting
Trends 2016 report, “59% of companies
are investing more in their employer brand
compared to 2015.” And, a 2015 Jobvite survey
found that 46% of job seekers say a company’s
brand plays a big role in their decision to apply.
Companies need to understand how potential
employees view them and proactively promote
an honest and engaging workplace. This can
be done through a public facing employee
forum, social media engagement and your
company website.
If you think you have an enviable office culture,
consider applying to be featured on Fortune’s
Best Companies to Work For list. Laying claim
to a place on that list will go a long way in
getting qualified applicants in the door.
Choose your job sites wisely
Niche job sites are incredibly powerful for
companies. Using a niche site substantially
reduces the likelihood of receiving thousands
of resumes from unqualified candidates
because most only attract candidates focused
Help Wanted 2016:
Finding the Best Candidates
“With over 500,000 members
and millions of monthly
visitors, Experts Exchange is
the ideal place for technology
professionals to showcase
their experiences, skills,
and receive unparalleled
exposure.”
Experts Exchange allows
you to search member bios
to find the right candidates
for your open positions.
Search Members
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in that specific industry. Alternatively, niche
sites substantially increase the likelihood of
finding a truly qualified candidate, because
they are pulling from a smaller pool of
individuals who are already pre-qualified.
Experts Exchange offers even more benefits
than most, giving hiring managers the ability to
view the candidate’s profile, interactions, and
view content they have authored.
Master your applicant tracking
systems
Applicant tracking systems (ATS) have been
mostly great for hiring departments that
were previously swamped by thousands of
applicants. But the way they filter out great
candidates needs to be addressed. According
to a report by Quint Careers, the ATS of large
companies filtered out the resumes of their
most successful executives when they were
submitted as a test. Additionally, a 2015
Jobvite survey found 43% of job seekers
said the actual job didn’t match the posted
description. Hiring managers and decision
makers need to work together to tailor filters
and job descriptions so the best candidates
get in the door. Finally, companies can search
for candidates beyond the conventional
hiring process, through company promotion,
networking and referral programs.
Analyze hiring success
Big data makes it easier than ever for
companies to track new hires and determine
whether the decision proved successful.
Tracking new employees gives hiring
departments valuable information that will
inform changes to the hiring process, ATS filter
parameters, and job descriptions, hopefully
leading to more long-term success finding
qualified candidates.
Leverage employee referrals
According to LinkedIn’s Global Recruiting
Trends 2016 report, 32% of companies hire
new candidates through employee referrals.
Employees are in a unique position to promote
the company work environment and often
have personal connections with qualified
candidates. If you don’t have an employee
referral program, it’s never too late to get one
up and running!
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Build a network of professional
colleagues, demonstrate your
skills by answering questions
and show employers that
you are a pro at working
with others - all on Experts
Exchange.
Mobilize your job postings and
application processes
Literally, optimize them for mobile devices.
According to Jobvite’s 2015 Hiring Trends,
47% of millennials use their mobile devices to
search for jobs. According to Pew Research
cited by Dice, 28% of job seekers used their
mobile devices to search for a job, and half
of those also completed the application on
their device. Companies looking to fill open
positions should strongly consider putting
their open jobs and application process in a
mobile friendly format, as this is a trend that is
sure to grow in the coming years.
Takeaways
Job seekers and hiring managers shouldn’t
be like two ships passing in the night. To get
one step closer to hiring the best candidates,
be sure to balance optimization for new
technologies with old-fashioned interactions
(online included) and networking. In the
meantime, continue to build on your company
culture, start building that employee referral
program, and gear your job postings to a
mobile-focused audience. Get started with
Careers by Experts Exchange to attract the
right talent from around the world for your
open positions.
Get Started
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Experts Exchange is the network for technology professionals.
With unparalleled access to technical experts, verified real-world solutions, and diverse
educational content, we enable technology professionals to solve difficult problems, make
better decisions, and build expertise on their own terms. By enabling personalized skills
development and relevant professional exposure. Experts Exchange powers the growth and
success of technology professionals worldwide.
ABOUT EXPERTS EXCHANGE
Learn, grow and succeed with Experts Exchange
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