1. In-store Media and its Role in
Customer Experience
Paul Flanigan
twitter.com/paulflanigan
experiate.net

2. A Few Numbers for Perspective
Impact
The Results of Compelling
Media
Guidelines

3. “How is this thing going to make my life better?”

4. The Golden Rule
Moving images for still people,
still images for moving people.

5. The Golden Rule?
28% personal interest
36% emotional intensity
28% recall
46% brand recognition
source: http://sixteen-nine.net

6. With Dynamic Media
Customers are up to 10 times more likely to observe
dynamic media than static media.
Static
Dynamic
Source: 2000 IBM/Sony Research

7. With Dynamic Media
Customer’s perception of product quality increases
10-15%
!!!!!
?????
Source: 2000 IBM/Sony Research

8. Sales Lift
12%
Contributing Factors
Time of day, day of week, promoted item, season, campaign, content, location
of screen, audio, life cycle of product, age of message, location of product in
store, customer navigation habits, research methodology, customer mindset,
customer cost/benefit analysis, shopper marketing insights, brand,
price....among others.

9. Impact

10. Impact

11. The content must enhance the brand across all media.
Impact
need to include social media in here as well.

12. Impact

13. Impact

14. Impact

15. The Store Path
5
6
4
3
1
2

16. The Result of
Compelling In-Store Media

17. The Result of
Compelling In-Store Media
Subject
Differentiation

18. The Result of
Compelling In-Store Media
Subject
Differentiation

19. The Result of
Compelling In-Store Media
Augment the
Experience

20. The Result of
Compelling In-Store Media
Augment the
Experience

21. The Result of
Compelling In-Store Media
Environmental
Differentiation

22. The Result of
Compelling In-Store Media
Environmental
Differentiation

23. The Result of
Compelling In-Store Media
Environmental
Differentiation

24. The Result of
Compelling In-Store Media
Environmental
Differentiation

25. The Result of Compelling In-Store Media
Subject Differentiation
Augment the Experience
Environmental Differentiation

26. Guidelines

27. Have A Plan
No Two Networks are the Same
Impact is Endemic Relevance
In-Store Media Does Not Replace Humanity
Transformation, not Transaction
Technology is a Function, not a Reason
Don’t Do It

28. Go Shopping

29. Ask Questions
1. What consumer problems can we solve
with in-store media?
2. What business problems can we solve
with in-store media?

30. The Most Effective Network
Right Channel
Right Place
Right Time
Right Audience