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#DataTalkWhy Does Big Data Matter
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What is big data?
#DataTalk
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#DataTalk
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“Big data is simply data that breaks
traditional architectures due to its sheer
volume, speed and variety.”
Jorge A. Lopez, Head of Big Data Product Marketing @zanilli
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Mobile devices, social media, the #IoT, smart devices
the digitalization of the world are all fueling big data.
#DataTalk
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Tweet by Jorge Lopez @Zanilli
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#DataTalk
We all leave footprints when we interact online
and leveraging these insights is what big data is all about.
Tweet by Kevin Busby @Experian_DA
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#DataTalk
Big data is also about making better connections
and improving not only relations, but every aspect of life.
ex.pn/datatalk
Tweet by Jorge Lopez @Zanilli
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#DataTalk
95% of companies feel driven to
turn data into insights.
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Why does big data matter?
#DataTalk
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“Big data matters because it’s an
imperative not only to succeed, but
even just to compete.”
Jorge A. Lopez, Head of Big Data Product Marketing @zanilli
#DataTalk
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#DataTalk
“Big data transforms how
people and businesses interact.”
Kevin Busby, Vice President of Analytics & Product Management @Experian_DA
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#DataTalk
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Data alone is not enough. You need analytics,
you need algorithms and processing frameworks.
Tweet by Jorge Lopez @Zanilli
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#DataTalk
Information is the oil of the 21st century
and analytics is the combustion engine.
Peter Sondergaard, SVP, Gartner Research
#DataTalk
It’s not really about big data. It’s about relevant data.
There are new tools & technology, but it’s still about problem solving.
Tweet by Kevin Busby @Experian_DA
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What do you wish more people
knew about big data?
#DataTalk
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“Big data isn’t just for nerds
It’s about solving real problems using
data to guide objective decision-making.”
Mike Gross @MyGrossLife
#DataTalk
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Not all big data is Hadoop.
There are also NoSQL, streaming, and
large MPP appliances.
Jorge A. Lopez, Head of Big Data Product Marketing @zanilli
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How can companies do a better
job of analyzing data faster?
#DataTalk
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“Don’t let Hadoop become another
data silo within your organization.”
Kevin Busby, Vice President of Analytics & Product Management
@Experian_DA
#DataTalk
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“Speed is important - but so is accuracy.
In other words, make sure you know what
problem you’re trying to solve with big
data.”
Kevin Busby, Vice President of Analytics & Product Management @Experian_DA
#DataTalk
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RETWEET THIS
After companies have made
investments to analyze data,
what are next steps?
#DataTalk
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“Analyzing data is one thing - leveraging
it to drive transformational changes to
your business is really what’s critical.”
Kevin Busby, Vice President of Analytics & Product Management @Experian_DA
#DataTalk
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Why Big Data Matters

  • 1. #DataTalkWhy Does Big Data Matter LIVE TWEETCHAT Thursdays | 5 p.m. ET
  • 2. Join our #DataTalk on Twitter on Thursdays at 5 p.m. ET. CLICK TO SEE UPCOMING TOPICS
  • 3. What is big data? #DataTalk ex.pn/datatalk
  • 4. #DataTalk ex.pn/datatalk “Big data is simply data that breaks traditional architectures due to its sheer volume, speed and variety.” Jorge A. Lopez, Head of Big Data Product Marketing @zanilli RETWEET THIS
  • 5. Mobile devices, social media, the #IoT, smart devices the digitalization of the world are all fueling big data. #DataTalk ex.pn/datatalk Tweet by Jorge Lopez @Zanilli RETWEET THIS
  • 6. ex.pn/datatalk #DataTalk We all leave footprints when we interact online and leveraging these insights is what big data is all about. Tweet by Kevin Busby @Experian_DA RETWEET THIS
  • 7.
  • 8. #DataTalk Big data is also about making better connections and improving not only relations, but every aspect of life. ex.pn/datatalk Tweet by Jorge Lopez @Zanilli RETWEET THIS
  • 9. ex.pn/datatalk #DataTalk 95% of companies feel driven to turn data into insights. RETWEET THIS
  • 10. Why does big data matter? #DataTalk ex.pn/datatalk
  • 11. ex.pn/datatalk “Big data matters because it’s an imperative not only to succeed, but even just to compete.” Jorge A. Lopez, Head of Big Data Product Marketing @zanilli #DataTalk RETWEET THIS
  • 12. ex.pn/datatalk #DataTalk “Big data transforms how people and businesses interact.” Kevin Busby, Vice President of Analytics & Product Management @Experian_DA RETWEET THIS
  • 13. #DataTalk ex.pn/datatalk Data alone is not enough. You need analytics, you need algorithms and processing frameworks. Tweet by Jorge Lopez @Zanilli RETWEET THIS
  • 14. ex.pn/datatalk #DataTalk Information is the oil of the 21st century and analytics is the combustion engine. Peter Sondergaard, SVP, Gartner Research
  • 15. #DataTalk It’s not really about big data. It’s about relevant data. There are new tools & technology, but it’s still about problem solving. Tweet by Kevin Busby @Experian_DA RETWEET THIS
  • 16. What do you wish more people knew about big data? #DataTalk ex.pn/datatalk
  • 17. “Big data isn’t just for nerds It’s about solving real problems using data to guide objective decision-making.” Mike Gross @MyGrossLife #DataTalk ex.pn/datatalk RETWEET THIS
  • 18. Not all big data is Hadoop. There are also NoSQL, streaming, and large MPP appliances. Jorge A. Lopez, Head of Big Data Product Marketing @zanilli RETWEET THIS
  • 19. How can companies do a better job of analyzing data faster? #DataTalk ex.pn/datatalk
  • 20. “Don’t let Hadoop become another data silo within your organization.” Kevin Busby, Vice President of Analytics & Product Management @Experian_DA #DataTalk ex.pn/datatalk RETWEET THIS
  • 21. “Speed is important - but so is accuracy. In other words, make sure you know what problem you’re trying to solve with big data.” Kevin Busby, Vice President of Analytics & Product Management @Experian_DA #DataTalk ex.pn/datatalk RETWEET THIS
  • 22. After companies have made investments to analyze data, what are next steps? #DataTalk ex.pn/datatalk
  • 23. “Analyzing data is one thing - leveraging it to drive transformational changes to your business is really what’s critical.” Kevin Busby, Vice President of Analytics & Product Management @Experian_DA #DataTalk ex.pn/datatalk RETWEET THIS
  • 24. #DataTalkCLICK HERE TO LEARN MORE Thursdays | 5 p.m. ET