E-commerce site launched within 2 months and ramped up end customer traffic to 50 per day for a US based online events firm

1. E-commerce site launched within 2 months and ramped up end
customer traffic to 50 per day for a US based online events firm
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2. Customer Story
A niche player in online events and
music festivals space, our customer’s
vision is to empower people to discover
amazing events, cities and countries with great
music. They aim to provide the best of breed
online platform to their end customers in
terms of tickets, accommodation and tents to
make the experience productive and fruitful.
Customer Expectation
Our customer, a group of passionate individu-
als towards music festivals wanted an online
platform to discover amazing events across
countries and to be able to book tickets on-
line for the same seamlessly. They wanted
to build a best in class online portal to of-
fer the complete package around the music
festival. As a pioneer in internet retailing
space, Expedux won the customer’s mind-
share with our relentless energy and passion
towards Internet Retailing space. Our cus-
tomer was impressed with our track record
and handed over their brain child to us as it
was critical for them to launch a scalable and
sustainable online portal within 2 months.
Customer Expectation
Digital Retailing-E-commerce Enablement
Expedux initially developed few prototypes
to provide the exact look and feel of the por-
tal through various mock-ups. Expedux de-
ployed a dedicated team of Online Retail spe-
cialists with experience across frameworks
like Megento, Spree Commerce, WooCom-
merce, Opencart and Zencart. Since Magento
Commerce had the unique persona of build-
ing the modules very quickly and reducing
the budget and development time by 30%,
we helped our customer to launch their in-
novation within the defined timeframe and
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budget using Magento. Expedux made the
e-tailing site extremely scalable, that the cus-
tomer could add 100+ festivals during the day
of website launch. Our customer continued
to expand the numbers and Expedux supported
their growth by customizing the online portal
with additions like Social Texting functionalities.
Customer Engagement Phases
Digital Marketing
Our customer knew the fact that the website
launch was just 10% of the job done and the
next to be unfolded was marketing and sales
for the online portal. The marketing tools
cited most often as being either “very effec-
tive” or “effective” for Online commerce were
social media advertising, social media listen-
ing and e-mail marketing. After careful eval-
uation of various marketing channels, our
customer wanted to devise a social media
strategy to increase the inbound traffic and
conversion rates for their online portal. Ex-
peduxwas called in for the requirement due
to their unique value proposition to ecom-
merce firms (35% e-commerce development
focus + 65% digital marketing & sales involve-
ment). We know that our customer’s win-
would be Expedux’swin and we chalked out
atwo pronged social media strategy for them.
Facebook
• Highly effective festival listings such as
photos,descriptions,pricingandeventspecials.
• Demographicbased targeting in terms of age,
gender, and location (down to ZIP code
level in the US), and even specific music groups

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• Targeted promotion via facebook feeds to blogs
that customers read, influencers they follow and
even people who liked their competitors’ pages
• Highly personalized facebook page that
resulted in lots of clicks from prospects
Twitter
• Effective usage of TweetBeep – It helped our
customer to look for music related hash tags and
related terms and sent alerts to their email inbox
• Automated tweets with tools like
Buffer to schedule tweets throughout the day.
benefits
Digital Retailing
• Launched e-commerce platform within
2 months that is scalable and sustainable with
minimal knowledge transfer and
understanding
• Reduced 30% of development cost with
Megento framework
• Dedicated team with 16+ man years of
experience in ecommerce technologies
(Magento, LAMP, JQuery, Facebook API with
Responsive UI) and UI design
Digital Marketing
Our customer was extremely happy after seeing
an increase in online sales with the bullet proof
social media strategy
• Ramped up customer visits from 10 per day to
50 per day
• Increased conversion rates by 30%
• Improved customer revenue by 25% within
6 months
about
Frequent innovations, 3-click away purchas-
ing models and the internet of things world
are constantly pushing the boundaries for
both online and offline shopping. As the digi-
tal and virtual in-store experiences shape the
retail experience for end customers, it is open-
ing up exciting new possibilities for the out of
the box retailers. With this power shift comes
a great opportunity for retailers, the front run-
ners choose to adopt the tools and insights
from the web to close the gap between the
smart online consumer and the offline retailer,
which enables them to stand out in a fierce-
ly competitive & crowded marketplace. The
biggest question now for the internet retail-
ers is – How will I increase my revenue from
X to 2X within the given time frame? Who
has the mindset to help me achieve my rev-
enue targets promised to my stakeholders?
Expedux technologies an Online retail special-
ist operates with a single minded focus towards
achieving one goal – Increase the online retailers
revenue from X to 2X for our customers. We fre-
quently push our boundaries in technology and
marketing perspectives to achieve our customers
end objective of maximizing their online presence
and revenue within short duration. Online retail-
ers interact with customers through countless
channels—websites, physical stores, kiosks, direct
mail and catalogs, call centers, social media, mo-
bile devices, gaming apps and more. Expedux can
help Online retailers to have their presence across
all the above mentioned channels with the tech-
nology and customer engagement best practices.
Expedux Technologies Pvt Ltd
No.61, Gangathara Naicker Street,
M.T.H Road, Villivakkam,
Chennai-600 049,
Tamil Nadu,
India.
Phone: 91-44-4263 6948
Email: info@expedux.com