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App Submission Survey Results

           WMC 2011!




          Proprietary & Confidential!   1!
KEY FACTORS!                                      TIME IT TAKES!
                                                                       For a finished app!                     MOST
          when deciding which App Stores!
                                                                       to appear in store!                   POPULAR!
                                                                                                               App Store!

                               COST OF!
                TARGET!        SUBMISSION!                                                                      OEM
               AUDIENCE!                                                                                       App Store

                   EASE OF SUBMISSION!
                        PROCESS!
                                           MOST ANNOYING!
  YOU!                                    when distributing via App                           MOSTLY!
(Developer)!                                       Stores!                                     submits to!

                                                  DIFFERENT!
                                                                                              1 - 2!
                                               REQUIREMENTS!                           App App App App App
                                             FOR EACH APP STORE!                       Store Store Store Store Store
                                                                                       App App App App App
                                                                                       Store Store Store Store Store

                                                                                       Even though aware there are!
  START!                                                                               >10 APP STORES !

                                                    MAIN REASON!
                                     for not submitting to more App Stores!

                                                        Too much
                                    ADMINSTRATIVE HASSLE
                                         that comes with the submission process

                                                     Proprietary & Confidential!                                             2!
Next steps

•! Show you support our petition for App Submission Simplification by a
 simple Facebook “Like” on this Slideshare presentation and share your
 thoughts and ideas around the process in “Comments”




•! EXICON and WIP will take your voice to the app stores and make the
 point for simplification of the app submission process




                                Proprietary & Confidential!                3!
Detailed Survey Findings




        Proprietary & Confidential!   4!
What are the most important factors when
 deciding which store to distribute your app in?
                     $"@"1-7>/+,"        %"@"A6<)-*+8*"            &"@"=.4*-+,"            '"@"=)*"76<)-*+8*"
'!"

&#"

&!"

%#"

%!"

$#"

$!"

 #"

 !"
      ()*+,"-.+/0"       1)2*")3"24567227)8" 9+:6.8*"6.*0);"3)-"42.-" (76."*)"+<<.+-"78"2*)-." =465.-")3"/)6<.>8?"
                                                                                                   +<<2"78"2*)-."
                 Target reach         Payment method            Ease of                    Time to                  Which
                                          for dev             submission                   receive               countries are
                                                                process                   payment                  available

                                                    Proprietary & Confidential!                                               5!
How annoying are the following activities when
distributing your apps through app stores?
      $"@"GH*-.6.,:"+88):78?"    %"@"I.-:"+88):78?"        %"@"J);.-+*.,:"+88):78?"          &"@"=)*"+88):78?"+*"+,,"
'!"




&!"




%!"




$!"




 !"
  1)6<+8:"-.?72*-+>)8"           1)8*.8*"?47;.,78.2"         B<<";.2/-7<>)82"+8;"+-*C)-D"   F(072"+<<"C7,,"8)*"C)-D"C7*0")4-"
                         T&C’s                          Quality     -.E47-.6.8*2"       Tax related +4;7.8/.F"
                                                       Assurance                        paperwork
                                                       guidelines


                                                 Proprietary & Confidential!                                               6!
How much time on average does it take you
to get your finished app to the point of
submission?
 #!L!M"

 '!L!M"
                      !"#$%&

 &!L!M"

 %!L!M"

 $!L!M"

  !L!M"
          $"@"#";+:2" K"@"$!";+:2" $$"@"$#"      $K"@"%!"         %$"@"%#"   %K"@"&!" J)-."*0+8"
                                    ;+:2"         ;+:2"            ;+:2"      ;+:2"    &!";+:2"



                                     Proprietary & Confidential!                                    7!
To which app store types have you submitted
your apps?
 N#L!M"                                            '(#!%&

 #!L!M"

 %#L!M"

  !L!M"
          A8;.<.8;.8*"   1+--7.-"                 O+8;2.*"   (./0"9,+P)-6"QRS"
@%#L!M"                                                            )-"T(U"




                           Proprietary & Confidential!                            8!
How many different app stores have you
submitted your app(s) to?
#!L!M"
         )!#!%&
'!L!M"

&!L!M"

%!L!M"

$!L!M"

 !L!M"
          $@%"    &@#"                         K@V"   $!")-"6)-."



                  Proprietary & Confidential!                        9!
How many different app stores in total support
the distribution of your app(s)?
#!L!M"

'!L!M"
         !*#!%&                                         !*#!%&
&!L!M"

%!L!M"

$!L!M"

 !L!M"
          $@%"    &@#"                          K@V"   $!")-"6)-."



                   Proprietary & Confidential!                        10!
What is the MAIN reason for not submitting
your app(s) to more distribution app stores?
K!L!M"

#!L!M"
                  )+#,%&                         J:"+<<"C7,,"5."-.W./*.;"5./+42."7*";).28X*"
                                                 FY*F"*0.")*0.-"+<<"2*)-.2X"/-7*.-7+"

                                                 (0."+4;7.8/.")3"*0.")*0.-"+<<"2*)-.2"+-."

'!L!M"
                 Too much                        8)*"6:"*+-?.*"/42*)6.-2"

               administrative                    (0."-.Z.84."20+-.")[.-.;"5:"*0.")*0.-"+<<"
                                                 2*)-.2"72"8)*"+-+/>Z.".8)4?0"
&!L!M"            hassle
                                                 A*X2"W42*"*))"64/0"+;67872*-+>Z."0+22,."
                                                 24567]8?"*)"2)"6+8:"+<<"2*)-.2"

%!L!M"                                           ^.";)8X*"24<<)-*"*0."<+:6.8*"6.*0);2"
                                                 42.;"*)"<+:"*0.";.Z.,)<.-"

                                                 R*0.-"Q<,.+2."2<./73:U"
$!L!M"

 !L!M"



                    Proprietary & Confidential!                                              11!
What are/is the business model(s) of your
app(s)?
 N#L!M"
          -"#-%&
 #!L!M"


 %#L!M"


  !L!M"
          9-.6746"   _-..6746"   B;"348;.;"          A8@B<<"    S<)82)-.;"   R*0.-"Q<,.+2."
                                                    <4-/0+2."                  2<./73:U"

@%#L!M"




                                 Proprietary & Confidential!                                   12!
Which OS/runtimes do your apps run on?
 $!!L!M"
           ($#-%&
  N#L!M"


  #!L!M"


  %#L!M"


   !L!M"
           B8;-)7;"   S:657+8"   7RS"           `+Z+"       ^.5RS"   ^78;)C2"   aTG^"   R*0.-2"
                                                                                        Q<,.+2."
                                                                                        2<./73:U"



                                        Proprietary & Confidential!                                  13!
Which function in your organization is primarily
responsible for submitting the apps to app
stores?
 N#L!M"    '-#,%&
 #!L!M"


 %#L!M"


  !L!M"
          b.Z.,)<6.8*"   J+-D.>8?"     (.2>8?"        J+8+?.6.8*"   S+,.2"   R*0.-"Q<,.+2."
                                                                               2<./73:U"
@%#L!M"




                                     Proprietary & Confidential!                               14!
Has your app ever been rejected because of…
          …not adhering to app                              …not making it through the
          store content guidelines                          Quality Assurance process
N#L!M"                                             N#L!M"

              )"#-%&
#!L!M"                                             #!L!M"         )$#-%&

%#L!M"                                             %#L!M"

 !L!M"                                              !L!M"
                c.2"          =)"                                  c.2"         =)"
@%#L!M"                                           @%#L!M"




                                     Proprietary & Confidential!                          15!
Thanks
Exicon is a marketplace for digital innovation. We provide tools, resources and
information designed to support our clients’ quest to get ahead in the mobile and Internet
area. We connect Fortune 1,000 companies seeking applications and widget creation, API
promotion, contract development, and investment with qualified independent software
vendors. Our clients include some of the biggest names in the telecom handset and
operator field, and leading technology and consumer brands across the globe.!




                                                                               EMAIL!
                                                                     robbert@exicon.mobi!
                                                                              WEBSITE!
                                                                        www.exicon.mobi!
                                                                              TWITTER!
                                                                              exicon!


                                       Proprietary & Confidential!                            16!

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App submission survey results

  • 1. App Submission Survey Results WMC 2011! Proprietary & Confidential! 1!
  • 2. KEY FACTORS! TIME IT TAKES! For a finished app! MOST when deciding which App Stores! to appear in store! POPULAR! App Store! COST OF! TARGET! SUBMISSION! OEM AUDIENCE! App Store EASE OF SUBMISSION! PROCESS! MOST ANNOYING! YOU! when distributing via App MOSTLY! (Developer)! Stores! submits to! DIFFERENT! 1 - 2! REQUIREMENTS! App App App App App FOR EACH APP STORE! Store Store Store Store Store App App App App App Store Store Store Store Store Even though aware there are! START! >10 APP STORES ! MAIN REASON! for not submitting to more App Stores! Too much ADMINSTRATIVE HASSLE that comes with the submission process Proprietary & Confidential! 2!
  • 3. Next steps •! Show you support our petition for App Submission Simplification by a simple Facebook “Like” on this Slideshare presentation and share your thoughts and ideas around the process in “Comments” •! EXICON and WIP will take your voice to the app stores and make the point for simplification of the app submission process Proprietary & Confidential! 3!
  • 4. Detailed Survey Findings Proprietary & Confidential! 4!
  • 5. What are the most important factors when deciding which store to distribute your app in? $"@"1-7>/+," %"@"A6<)-*+8*" &"@"=.4*-+," '"@"=)*"76<)-*+8*" '!" &#" &!" %#" %!" $#" $!" #" !" ()*+,"-.+/0" 1)2*")3"24567227)8" 9+:6.8*"6.*0);"3)-"42.-" (76."*)"+<<.+-"78"2*)-." =465.-")3"/)6<.>8?" +<<2"78"2*)-." Target reach Payment method Ease of Time to Which for dev submission receive countries are process payment available Proprietary & Confidential! 5!
  • 6. How annoying are the following activities when distributing your apps through app stores? $"@"GH*-.6.,:"+88):78?" %"@"I.-:"+88):78?" %"@"J);.-+*.,:"+88):78?" &"@"=)*"+88):78?"+*"+,," '!" &!" %!" $!" !" 1)6<+8:"-.?72*-+>)8" 1)8*.8*"?47;.,78.2" B<<";.2/-7<>)82"+8;"+-*C)-D" F(072"+<<"C7,,"8)*"C)-D"C7*0")4-" T&C’s Quality -.E47-.6.8*2" Tax related +4;7.8/.F" Assurance paperwork guidelines Proprietary & Confidential! 6!
  • 7. How much time on average does it take you to get your finished app to the point of submission? #!L!M" '!L!M" !"#$%& &!L!M" %!L!M" $!L!M" !L!M" $"@"#";+:2" K"@"$!";+:2" $$"@"$#" $K"@"%!" %$"@"%#" %K"@"&!" J)-."*0+8" ;+:2" ;+:2" ;+:2" ;+:2" &!";+:2" Proprietary & Confidential! 7!
  • 8. To which app store types have you submitted your apps? N#L!M" '(#!%& #!L!M" %#L!M" !L!M" A8;.<.8;.8*" 1+--7.-" O+8;2.*" (./0"9,+P)-6"QRS" @%#L!M" )-"T(U" Proprietary & Confidential! 8!
  • 9. How many different app stores have you submitted your app(s) to? #!L!M" )!#!%& '!L!M" &!L!M" %!L!M" $!L!M" !L!M" $@%" &@#" K@V" $!")-"6)-." Proprietary & Confidential! 9!
  • 10. How many different app stores in total support the distribution of your app(s)? #!L!M" '!L!M" !*#!%& !*#!%& &!L!M" %!L!M" $!L!M" !L!M" $@%" &@#" K@V" $!")-"6)-." Proprietary & Confidential! 10!
  • 11. What is the MAIN reason for not submitting your app(s) to more distribution app stores? K!L!M" #!L!M" )+#,%& J:"+<<"C7,,"5."-.W./*.;"5./+42."7*";).28X*" FY*F"*0.")*0.-"+<<"2*)-.2X"/-7*.-7+" (0."+4;7.8/.")3"*0.")*0.-"+<<"2*)-.2"+-." '!L!M" Too much 8)*"6:"*+-?.*"/42*)6.-2" administrative (0."-.Z.84."20+-.")[.-.;"5:"*0.")*0.-"+<<" 2*)-.2"72"8)*"+-+/>Z.".8)4?0" &!L!M" hassle A*X2"W42*"*))"64/0"+;67872*-+>Z."0+22,." 24567]8?"*)"2)"6+8:"+<<"2*)-.2" %!L!M" ^.";)8X*"24<<)-*"*0."<+:6.8*"6.*0);2" 42.;"*)"<+:"*0.";.Z.,)<.-" R*0.-"Q<,.+2."2<./73:U" $!L!M" !L!M" Proprietary & Confidential! 11!
  • 12. What are/is the business model(s) of your app(s)? N#L!M" -"#-%& #!L!M" %#L!M" !L!M" 9-.6746" _-..6746" B;"348;.;" A8@B<<" S<)82)-.;" R*0.-"Q<,.+2." <4-/0+2." 2<./73:U" @%#L!M" Proprietary & Confidential! 12!
  • 13. Which OS/runtimes do your apps run on? $!!L!M" ($#-%& N#L!M" #!L!M" %#L!M" !L!M" B8;-)7;" S:657+8" 7RS" `+Z+" ^.5RS" ^78;)C2" aTG^" R*0.-2" Q<,.+2." 2<./73:U" Proprietary & Confidential! 13!
  • 14. Which function in your organization is primarily responsible for submitting the apps to app stores? N#L!M" '-#,%& #!L!M" %#L!M" !L!M" b.Z.,)<6.8*" J+-D.>8?" (.2>8?" J+8+?.6.8*" S+,.2" R*0.-"Q<,.+2." 2<./73:U" @%#L!M" Proprietary & Confidential! 14!
  • 15. Has your app ever been rejected because of… …not adhering to app …not making it through the store content guidelines Quality Assurance process N#L!M" N#L!M" )"#-%& #!L!M" #!L!M" )$#-%& %#L!M" %#L!M" !L!M" !L!M" c.2" =)" c.2" =)" @%#L!M" @%#L!M" Proprietary & Confidential! 15!
  • 16. Thanks Exicon is a marketplace for digital innovation. We provide tools, resources and information designed to support our clients’ quest to get ahead in the mobile and Internet area. We connect Fortune 1,000 companies seeking applications and widget creation, API promotion, contract development, and investment with qualified independent software vendors. Our clients include some of the biggest names in the telecom handset and operator field, and leading technology and consumer brands across the globe.! EMAIL! robbert@exicon.mobi! WEBSITE! www.exicon.mobi! TWITTER! exicon! Proprietary & Confidential! 16!