#CNX14 - Getting More Juice From The Squeeze: How Luxury Retreats is Rocking Engagement and Efficiency

•Transferir como PPTX, PDF•

2 gostaram•936 visualizações

In today's environment, marketing departments are continuously asked to enhance the customer experience while improving ROI. Learn how Luxury Retreats—a leading international brand specializing in personalized villa vacations—accomplished just that in their first year with ExactTarget Marketing Cloud. Starting with the Professional platform and a rigorous overhaul of their Email program, find out how the Luxury Retreats team created a comprehensive customer journey with over 55 daily automated touch points—generating sales cycle efficiencies of a staggering 10,000 man-hours—all while staying lean. In this session, join Luxury Retreats’ email marketing innovators as they share lessons learned and answer the question, "What do we know now that we wished we had known when we started?"

Track: Customer Journey Showcase
#CNX14
#CNX14
Getting More Juice from the Squeeze:
How Luxury Retreats is Rocking
Engagement and Efficiency
Caren Carrasco, CRM Manager
Benjamin Tuff, Senior Director, Digital Experience & CRM

Track: Customer Journey Showcase
• 2,300+ Villas in 70+ Destinations #CNX14
• Personally Inspected
• Full Concierge Service
• No Membership Fees

Track: Customer Journey Showcase
#CNX14
What we know now that we
wish we’d known when we
started…

Track: Customer Journey Showcase
#CNX14
And this is what we learned in creating a lean and comprehensive customer
journey…
1 2 3
Get more juice from
the squeeze
Never just rely on
your gut
Leverage your
organization’s talent

Track: Customer Journey Showcase
#CNX14
Getting More Juice from the
Squeeze: Leverage Automation
Studio

Track: Customer Journey Showcase
#CNX14
Leverage Automation Studio
• Map out your customer lifecycle
• What does it look like today
• What do you want it to look like
• Start building events by creating targeted audiences
• Find key milestones in your process to act as a starting point
• Ensure all key data is in ET
• Problem solving with filters & measures
• Connect the dots in Automation Studio
• Use Exact Target Support
• They’re great and their love can be bought!

Track: Customer Journey Showcase
#CNX14
Leverage Automation Studio: Create your wall!

Track: Customer Journey Showcase
#CNX14
Leverage Automation Studio: Gaps & Opportunities
With an automated campaign 7 days
after the request rate, those who
opened the email converted higher
than those who didn’t receive or open
the email.
Candid feedback from the campaign
allowed us to understand the gaps &
opportunities in our offline sales
process

Track: Customer Journey Showcase
#CNX14
Never Just Rely on Your Gut:
Trust Your Audience

Track: Customer Journey Showcase
#CNX14
Trust Your Audience
• A/B Test every campaign
• Make it fun and competitive
• User-friendly platform
• Not all emails need to be pretty
• Old school text e-mails vs. images
• Know how they’re interacting
• Mobile friendly is not mobile responsive
• Design for mobile then desktop

Track: Customer Journey Showcase
#CNX14
Trust Your Audience: human personalization vs. machine
personalization
48% 55%

Track: Customer Journey Showcase
#CNX14
Leverage Your Organization’s
Talent

Track: Customer Journey Showcase
#CNX14
Leverage Your Organization’s Talent
• Start with yourself
• Be curious and be hungry
• Key contributors: Copywriter, UX Designer, Integrator
• Start with shared resources
• Involve the team early in the process
• Leverage templates
• Build your production process
• Agile methodology – Kanban board
• Checklists and cross-department sign-off

Track: Customer Journey Showcase
#CNX14
Leverage Your Organization’s Talent: and your production
process!
Agent pic

Track: Customer Journey Showcase
#CNX14
Getting More Juice
from the Squeeze:
Leverage Automation
Studio
Never Just Rely on
Your Gut: Trust Your
Audience
Leverage Your
Organization’s Talent
Refresh Your Memory
1 2 3

Track: Customer Journey Showcase
#CNX14
Take the after-session survey!
Take the survey in
the Connections
2014 Mobile App
Join the
conversation!
Prizes!
$50
Starbuck
s
#CNX14
Gift Card Session speaker info
@carencarrasco
@bentuff79

Track: Customer Journey Showcase
#CNX14
Questions?

Track: Customer Journey Showcase
#CNX14
CUSTOMER JOURNEY
SHOWCASE
MARKETING
THOUGHT LEADERS
EMAIL MARKETING PRODUCT STRATEGY
& ROADMAP
PERSONAL
TRANSFORMATION
& GROWTH
SOCIAL MARKETING MOBILE & WEB
MARKETING
DEVELOPERS HANDS-ON
TRAINING
INDUSTRY
TRENDSETTERS
CREATIVITY &
INNOVATION
SALESFORCE FOR
MARKETERS
ROUNDTABLES

Mais conteúdo relacionado

Mais procurados

Customer Care Through Social Media

Karen Petersen

Access the full event here: https://event.on24.com/wcc/r/1830314/96CA67060DE107FBB5BB20AE05F86E56 "Let’s face it, customers don’t care about ""omnichannel"" - they just want a seamless and unified experience relevant to their needs. To meet customer expectations, retailers must consider the entire customer journey in their acquisition and retention strategies to optimize life time value. In this session, we will explore how to use customer journey mapping to design differentiated experiences across all customer-facing channels and share best practices for achieving a truly unified and seamless retail approach. During this webinar we will discuss: • The importance of customer journey mapping in today's retail world • When and how to use customer journey mapping • Architecting your customer journey map - the structure, data and process "

Customer Journey Mapping 2.0: Best Practices for Creating Differentiated Expe...

G3 Communications

Teller Cash Recycler for Banks

chngtyc

Automotive Sales Persona Matching

Futurelab

Customer Journey FAQs - answers to the most common customer journey questions -

Martin Wright

Customer journey mapping

Terry Gatward

Generally, customer journey mapping workshops are ineffective due to being run in silos, insufficient or irrelevant attendance, and lack of follow-ups. Customer Journey Mapping Workbooks are the new way to hold customer journey workshops - the workbooks are designed around the lifecycle of a typical industry customer so that almost all aspects of customer's experience are covered. Each workbook contains useful design thinking frameworks including stakeholder map, persona map, empathy map, customer journey map, and prioritization matrix. The attendees of the journey mapping workshops are encouraged to perform individual or team level customer discoveries first and then consolidate all learning in a final workshop. Customer journey mapping workbooks are available for 6 industry sectors: Telecom, Banking, Insurance, Travel, Retail, and Utilities. Customized workbooks could be developed for clients where their particular brand, strategy, and objectives are catered for. To learn more about the customer journey mapping workbooks, contact zaheer.gilani@omnixco.com. You can also purchase the workbooks on amazon.co.uk.

Customer Journey Mapping Workbooks

omnixco.com

8 ways in which NPS can add value to your business

Futurelab

Say thank you - How to Write a Thank You Note

Cavanaugh Creations

ARC 90 For Small Businesses

Tina DeLima

English deck - dictanova

Dictanova

Peter Avis - Why Customer Service Matters

Visit York

Customer journey management system

Futurelab

A detailed step-by-step guide to customer journey map creation. We’ll be using our Customer Journey Map Online tool (https://uxpressia.com/customer-journey-map-online-tool) along the way for two reasons. Because it’s easy to use and it lets you create CJM fairly quickly without wasting time on setting up the environment. You can read the original post here: https://uxpressia.com/blog/customer-journey-map-guide-examples

Customer Journey Map - A Step-By-Step Guide with Examples

Yuri Vedenin

Step into the shoes of your new employee with Customer Journey Mapping. When you want to deliver the ultimate customer experience, the customer journey shouldn’t hold any secrets for you. During the workshop Customer Journey Mapping, you’ll experience how creating a customer journey can give you insight into the customer’s experience during important touch points. A crucial step in improving any service or process when your services are all about the customer.

Workshop customer journey mapping (EN) - SEE 2018

TOPdesk

We’re a team of marketing, creative, brand, and presentation professionals based in Los Angeles. We’re about delivering value through results, pure and simple. We are all about working with clients who understand the combined power of great story and great design, and how this can transform businesses, organizations, and individuals. Let’s Talk! We have been working with major global brands for over 20 years, from marketing and advertising to creative direction to public relations and sales.

Pitchpoint - Presentation Design Agency Capabilities PPT

PitchPoint Presentations

This deck consists of total of thirty four slides. It has PPT slides highlighting important topics of Customer Journey Powerpoint Presentation Slides. This deck comprises of amazing visuals with thoroughly researched content. Each template is well crafted and designed by our PowerPoint experts. Our designers have included all the necessary PowerPoint layouts in this deck. From icons to graphs, this PPT deck has it all. The best part is that these templates are easily customizable. Just click the DOWNLOAD button shown below. Edit the colour, text, font size, add or delete the content as per the requirement. Download this deck now and engage your audience with this ready made presentation.

Customer Journey PowerPoint Presentation Slides

SlideTeam

Map Your B2B or B2C Customer Journey Customer journey mapping is an often-overlooked planning task that’s beneficial to multiple areas of your organization. Whether you’re mapping an acquisition journey or a retention journey for a B2C or B2B program, it’s a fantastic way to ensure you are maximizing the brand experience for each target audience member. And, it will help you activate sales and interactions.

Customer Journey Mapping

Responsory, a Johnson Direct Co.

Customer Journey Mapping workshop

TOPdesk

How to map the customer journey in three steps.

Jake DiMare

Mais procurados (20)

Customer Care Through Social Media

Customer Journey Mapping 2.0: Best Practices for Creating Differentiated Expe...

Teller Cash Recycler for Banks

Automotive Sales Persona Matching

Customer Journey FAQs - answers to the most common customer journey questions -

Customer journey mapping

Customer Journey Mapping Workbooks

8 ways in which NPS can add value to your business

Say thank you - How to Write a Thank You Note

ARC 90 For Small Businesses

English deck - dictanova

Peter Avis - Why Customer Service Matters

Customer journey management system

Customer Journey Map - A Step-By-Step Guide with Examples

Workshop customer journey mapping (EN) - SEE 2018

Pitchpoint - Presentation Design Agency Capabilities PPT

Customer Journey PowerPoint Presentation Slides

Customer Journey Mapping

Customer Journey Mapping workshop

How to map the customer journey in three steps.

Semelhante a #CNX14 - Getting More Juice From The Squeeze: How Luxury Retreats is Rocking Engagement and Efficiency

Join us to learn how one major retailer observes customer behavior across the journey to infer preferences—and applies the data to provide personalized experiences. This includes predictive content on the web and in email, as well as journeys triggered by site behavior, such as abandoned carts or abandoned browse. In just the first month of implementation, this retailer achieved a 200% ROI from personalized content on the web and delivered recommendations in millions of marketing emails per week.

#CNX14 - Predicting Success: Achieving ROI from Personalized Content Across t...

Salesforce Marketing Cloud

#CNX14 - Creating Cross-Channel Customer Journeys

Salesforce Marketing Cloud

(1599) Asia Customer Festival 2015 A4 16Page Brochure 1.2

Mildred Ang

Learn how to build your own sustainable revenue engine by using Copernica Marketing Software. Selling is about initiating conversation and conversations build relationships and instill trust. Your brand is the sum of these conversations. Copernica Marketing Software offers you the right tools to send the right messag to the right person at the right time using the right channel! Find out how by watching this presentation.

Building a sustainable revenue engine with Copernica Marketing Software

Copernica BV

When most people think of modern marketing, they think about digital—display ads, search, retargeting, email, texts, social. But the truth is print can be highly valued, especially when used in the context of a broader omni-channel customer journey. This session will explore how two leading marketers use automation to create synergy between print and digital campaigns, resulting in substantial cost reductions and dramatically improved response rates.

#CNX14 - Talk About Returns: Automating Personalized Print and Digital Lifecy...

Salesforce Marketing Cloud

Memorable Customer Experiences

The Business Plumber

Build a Lead Management Process Today!

edynamic

How Customer Development fuels product development in SaaS, E-commerce and Mo...

Anna Maistrenka

Customer Onboarding Best Practices

Ethan Chazin MBA

Drip Campaigns, Workflows & Journeys

GreenRope

Strategy to reduce customer effort across key moments in their journey with brands. Understanding Context: Capture intent at every moment and personalize interactions to help customers seamlessly achieve their outcomes. Impact: Customers value their time and effort in each moment differently than the brand does. Customer impact should inform your priorities. Value Exchange: Customers deserve and should feel more value than the effort they put into a given interaction. Customers don’t view experiences with you as ‘distribution channels or platforms’ they only see the brand. Emotions drive decisions: Positive experiences build loyalty; negative experiences directly corelate to churn. Measuring Simplicity: During key moments customer effort is amplified by their emotion. This is a true measure of simplicity.

Simple Customer Experience

Manoj Jasra

Productivity tools for startups

Audrey Melnik

Is your 2015 digital strategy world class? 10 tips to get you started

Lead Forensics

Watch the webinar replay: http://flightschool.autopilothq.com/video/lead-nurturing-secrets-webinar/ Try Autopilot free for 30 days: https://autopilothq.com/free-trial.html Are you missing out on the 30-50% of leads who aren't ready to buy when they first come into contact with your business? Three quarters of these inquiries will become sales ready within 12 to 18 months, but how do they go from stranger to customer? Lead nurturing is the process of building a relationship with prospective buyers with the goal of earning their business when they are ready to make a purchase. But what does a successful lead nurturing strategy actually look like? Join Autopilot’s CEO Mike Sharkey, CMO Guy Marion, and Director of Marketing Sander Zaydman for a secret-packed webinar where you’ll discover exactly how to execute a lead nurturing strategy that turns strangers into customers. In this webinar, you’ll learn: -What “The Nurture Machine” is and why it’s important for your business -Quick win strategies for reactivating a stagnant email list -How to create a “lead magnet” to grow your database -Best practices for timing and structuring your lead nurturing communications -The key performance indicators to track what’s working and what’s not

7 Lead Nurturing Secrets To Turn Strangers Into Customers

Autopilot

Provides a people centered Digital Transformation strategy. Building customer relationships and delivering value in a market driven by continual innovation requires a new kind of awareness and understanding. It requires transforming how we relate to our customers, our products, our jobs, our processes, and the future, and how we engage the market. It requires continually evaluating and harnessing emerging technologies and behaviors that can help us accelerate the value we create for our customers. companion blog post. http://www.creatinginsanelygreat.com/building-customer-relationships-start-with-customer-value/

Creating a digital transformation strategy? Don't forget the human touch

Mike Connor

Build Consumer Quality Recruiting Candidate Experiences

Talemetry

Getting your voice of the customer program up and running can be challenging. But, successful implementation will determine whether yours is a high performing program with actionable insights, or a data collection system that drowns in information overload. Join Kyle Goff, former JetBlue VoC Analyst, and Innes Vanderniepen of Brussels Airlines, as they share their experiences implementing successful VoC programs that increased brand ROI and transformed customer interactions. You’ll learn how to create a high-level VoC implementation plan, and build a powerful program to increase your return on investment.

9 Steps to a World-Class VoC Program

Qualtrics

The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale. In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success. This presentation - Customer Success for Marketing Software - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from Marin Software, Influitive, Conductor

Customer Success for Marketing Software

Gainsight

Building a Customer Onboarding Program: The Keys to Success

Amity

Marketing Cloud - Partner Office Hour (January 13, 2016)

Salesforce Partners

Semelhante a #CNX14 - Getting More Juice From The Squeeze: How Luxury Retreats is Rocking Engagement and Efficiency (20)

#CNX14 - Predicting Success: Achieving ROI from Personalized Content Across t...

#CNX14 - Creating Cross-Channel Customer Journeys

(1599) Asia Customer Festival 2015 A4 16Page Brochure 1.2

Building a sustainable revenue engine with Copernica Marketing Software

#CNX14 - Talk About Returns: Automating Personalized Print and Digital Lifecy...

Memorable Customer Experiences

Build a Lead Management Process Today!

How Customer Development fuels product development in SaaS, E-commerce and Mo...

Customer Onboarding Best Practices

Drip Campaigns, Workflows & Journeys

Simple Customer Experience

Productivity tools for startups

Is your 2015 digital strategy world class? 10 tips to get you started

7 Lead Nurturing Secrets To Turn Strangers Into Customers

Creating a digital transformation strategy? Don't forget the human touch

Build Consumer Quality Recruiting Candidate Experiences

9 Steps to a World-Class VoC Program

Customer Success for Marketing Software

Building a Customer Onboarding Program: The Keys to Success

Marketing Cloud - Partner Office Hour (January 13, 2016)

Mais de Salesforce Marketing Cloud

Salesforce Marketing Cloud Partner Webinar: A New Twist on Growing Your List!

Salesforce Marketing Cloud

#CNX14 - Journey Builder - The New App Experience

Salesforce Marketing Cloud

Ruby is just over 20 years old. It's no longer young or hip, and that’s a good thing! In the last decade, Ruby has matured as a web technology. It's being used in many successful companies out there such as Hulu, GitHub, and Bloomberg. The ecosystem is comprised of many stable libraries and tools to handle most common web tasks, allowing you to focus on adding features to improve your product and better serve your customers. We'll talk about how you can build scalable and reliable software, but still maintain fast development turnaround by leveraging the maturity and creativity of the Ruby community.

#CNX14 - Using Ruby for Reliability, Consistency, and Speed

Salesforce Marketing Cloud

ExactTarget Fuel offers a comprehensive set of APIs that enable you to automate your marketing campaigns and seamlessly integrate your marketing, analytics, and other business software. In this session, we'll provide an overview of Fuel's APIs with an emphasis on the latest and greatest additions to the REST API. We'll also highlight several examples of how to use these APIs to address core platform use cases such as automation and integration.

#CNX14 - Dive Deep into the ExactTarget Fuel APIs

Salesforce Marketing Cloud

#CNX14 - Building Killer Apps - Moving Beyond Transactions to Experiences

Salesforce Marketing Cloud

#CNX14 - How Node.js Will Change Your Team

Salesforce Marketing Cloud

#CNX14 - Build, Deploy and Scale Customer Apps Quickly

Salesforce Marketing Cloud

Meet Pardot—your new marketing secret weapon. Learn how adding marketing automation to your CRM can help optimize your lead generation, move leads through the funnel, and get the right leads to the right people at the right time. By closing the loop on your ROI machine, you can show marketing’s contribution to the bottom line and improve your go-to-market process. Marketing automation can help: Generate better leads Nurture and qualify leads for sales Increase close rates Provide marketing insight for your go-to-market team

#CNX14 - Accelerate Pipeline with Pardot: The Salesforce B2B Marketing Automa...

Salesforce Marketing Cloud

Force.com can automatically generate user interfaces, but in some cases you might want to build a more custom UI. Join us to learn about Visualforce, the component-based UI framework that lets you build attractive, dynamic, reusable user interfaces. We'll cover code walk-throughs, common use cases, leveraging Apex on the server side, debugging techniques, and how to utilize the component framework to make your code portable and maintainable.

#CNX14 - Intro to Force

Salesforce Marketing Cloud

Salesforce1 is a powerful tool for web developers to build beautiful, responsive web apps. Developers can draw on their skills with JSP, ASP.NET, and PHP and go even faster with Visualforce. Join us for a fun tour where you'll learn how to use HTML, CSS, Javascript, and Visualforce to make awesome apps quickly. We'll show you how to use Twitter Bootstrap for CSS, access and bind Salesforce data with Javascript, and optimize your App using server side controllers and Visualforce markup.

#CNX14 - Building Enterprise Mobile Apps With Salesforce1

Salesforce Marketing Cloud

#CNX14 - Disruption Panel

Salesforce Marketing Cloud

#CNX14 - Get Started with Mobile Marketing: Email, SMS, Push and Responsive E...

Salesforce Marketing Cloud

#CNX14 - Personalized Experiences: Web & Email Customization Made Easy

Salesforce Marketing Cloud

Customers’ current behavior is the best predictor for their future behavior. Observing customer behavior and reporting on it is crucial for marketer’s decision making. Gone are the days, however, when marketers had to siphon through siloed data that was days or weeks old. Learn how a leading brand is using Behavioral Insights from the ExactTarget Marketing Cloud to observe customer behavior, visualize it in intuitive dashboards, and make it actionable across messaging platforms in order to drive real-time, relevant marketing.

#CNX14 - The Power to Predict: The How-To's of Personalized Content

Salesforce Marketing Cloud

#CNX14 - Make Audiences the Center of Your Advertising for Greater Performance

Salesforce Marketing Cloud

#CNX14 - Social Listening: From Getting Started to Executing at Scale

Salesforce Marketing Cloud

#CNX14 - Great Customer Service is Great Marketing

Salesforce Marketing Cloud

Ever since the first group gathered around a campfire, we've loved a good story. And today, your company's website and social outposts all serve as campfires that you are trying to get customers to gather around. Learn from CC Chapman, international bestseller of "Content Rules" and "Amazing Things Will Happen" about why telling a good story is critical to your content marketing success and how to find the stories inside your organization.

#CNX14 - Content Marketing: The Art of Business Storytelling

Salesforce Marketing Cloud

Your social media manager tweets a personal message from your brand's account. An email is sent to your entire user list with the wrong promo code. As a marketer, what's your next move? How do you respond when the wrong message goes live from your brand's email or social channels? In today's always-on digital landscape, your mistakes have the potential to do irreparable damage in a very short amount of time. In this session, you'll hear from industry experts about what you can do to recover from common marketing snafus.

#CNX14 - Crisis Communication

Salesforce Marketing Cloud

Mentoring is the key to learning, advancing, and gaining insight through the benefit of the knowledge and wisdom of others. Enlisting a personal Board of Directors to offer understanding, power, perspective, and insight to the business world can bridge the gap between your personal knowledge and experience and that which is needed to take your career to a whole new level. Join Dr. Elcira Villareal of Mentoring Women's Network as she dissects the roles of a Board of Directors, and digs into why cultivating these relationships can help you achieve your goals.

#CNX14 - Propelling Your Career with Mentors & Sponsors

Salesforce Marketing Cloud

Mais de Salesforce Marketing Cloud (20)

Salesforce Marketing Cloud Partner Webinar: A New Twist on Growing Your List!

#CNX14 - Journey Builder - The New App Experience

#CNX14 - Using Ruby for Reliability, Consistency, and Speed

#CNX14 - Dive Deep into the ExactTarget Fuel APIs

#CNX14 - Building Killer Apps - Moving Beyond Transactions to Experiences

#CNX14 - How Node.js Will Change Your Team

#CNX14 - Build, Deploy and Scale Customer Apps Quickly

#CNX14 - Accelerate Pipeline with Pardot: The Salesforce B2B Marketing Automa...

#CNX14 - Intro to Force

#CNX14 - Building Enterprise Mobile Apps With Salesforce1

#CNX14 - Disruption Panel

#CNX14 - Get Started with Mobile Marketing: Email, SMS, Push and Responsive E...

#CNX14 - Personalized Experiences: Web & Email Customization Made Easy

#CNX14 - The Power to Predict: The How-To's of Personalized Content

#CNX14 - Make Audiences the Center of Your Advertising for Greater Performance

#CNX14 - Social Listening: From Getting Started to Executing at Scale

#CNX14 - Great Customer Service is Great Marketing

#CNX14 - Content Marketing: The Art of Business Storytelling

#CNX14 - Crisis Communication

#CNX14 - Propelling Your Career with Mentors & Sponsors

#CNX14 - Getting More Juice From The Squeeze: How Luxury Retreats is Rocking Engagement and Efficiency

1. Track: Customer Journey Showcase #CNX14 #CNX14 Getting More Juice from the Squeeze: How Luxury Retreats is Rocking Engagement and Efficiency Caren Carrasco, CRM Manager Benjamin Tuff, Senior Director, Digital Experience & CRM

2. Track: Customer Journey Showcase • 2,300+ Villas in 70+ Destinations #CNX14 • Personally Inspected • Full Concierge Service • No Membership Fees

3. Track: Customer Journey Showcase #CNX14 What we know now that we wish we’d known when we started…

4. Track: Customer Journey Showcase #CNX14 And this is what we learned in creating a lean and comprehensive customer journey… 1 2 3 Get more juice from the squeeze Never just rely on your gut Leverage your organization’s talent

5. Track: Customer Journey Showcase #CNX14 Getting More Juice from the Squeeze: Leverage Automation Studio

6. Track: Customer Journey Showcase #CNX14 Leverage Automation Studio • Map out your customer lifecycle • What does it look like today • What do you want it to look like • Start building events by creating targeted audiences • Find key milestones in your process to act as a starting point • Ensure all key data is in ET • Problem solving with filters & measures • Connect the dots in Automation Studio • Use Exact Target Support • They’re great and their love can be bought!

7. Track: Customer Journey Showcase #CNX14 Leverage Automation Studio: Create your wall!

8. Track: Customer Journey Showcase #CNX14 Leverage Automation Studio: Gaps & Opportunities With an automated campaign 7 days after the request rate, those who opened the email converted higher than those who didn’t receive or open the email. Candid feedback from the campaign allowed us to understand the gaps & opportunities in our offline sales process

9. Track: Customer Journey Showcase #CNX14 Never Just Rely on Your Gut: Trust Your Audience

10. Track: Customer Journey Showcase #CNX14 Trust Your Audience • A/B Test every campaign • Make it fun and competitive • User-friendly platform • Not all emails need to be pretty • Old school text e-mails vs. images • Know how they’re interacting • Mobile friendly is not mobile responsive • Design for mobile then desktop

11. Track: Customer Journey Showcase #CNX14 Trust Your Audience: human personalization vs. machine personalization 48% 55%

12. Track: Customer Journey Showcase #CNX14 Leverage Your Organization’s Talent

13. Track: Customer Journey Showcase #CNX14 Leverage Your Organization’s Talent • Start with yourself • Be curious and be hungry • Key contributors: Copywriter, UX Designer, Integrator • Start with shared resources • Involve the team early in the process • Leverage templates • Build your production process • Agile methodology – Kanban board • Checklists and cross-department sign-off

14. Track: Customer Journey Showcase #CNX14 Leverage Your Organization’s Talent: and your production process! Agent pic

15. Track: Customer Journey Showcase #CNX14 Getting More Juice from the Squeeze: Leverage Automation Studio Never Just Rely on Your Gut: Trust Your Audience Leverage Your Organization’s Talent Refresh Your Memory 1 2 3

16. Track: Customer Journey Showcase #CNX14 Take the after-session survey! Take the survey in the Connections 2014 Mobile App Join the conversation! Prizes! $50 Starbuck s #CNX14 Gift Card Session speaker info @carencarrasco @bentuff79

17. Track: Customer Journey Showcase #CNX14 Questions?

18. Track: Customer Journey Showcase #CNX14 CUSTOMER JOURNEY SHOWCASE MARKETING THOUGHT LEADERS EMAIL MARKETING PRODUCT STRATEGY & ROADMAP PERSONAL TRANSFORMATION & GROWTH SOCIAL MARKETING MOBILE & WEB MARKETING DEVELOPERS HANDS-ON TRAINING INDUSTRY TRENDSETTERS CREATIVITY & INNOVATION SALESFORCE FOR MARKETERS ROUNDTABLES

#CNX14 - Getting More Juice From The Squeeze: How Luxury Retreats is Rocking Engagement and Efficiency

Recomendados

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados (20)

Semelhante a #CNX14 - Getting More Juice From The Squeeze: How Luxury Retreats is Rocking Engagement and Efficiency

Semelhante a #CNX14 - Getting More Juice From The Squeeze: How Luxury Retreats is Rocking Engagement and Efficiency (20)

Mais de Salesforce Marketing Cloud

Mais de Salesforce Marketing Cloud (20)

#CNX14 - Getting More Juice From The Squeeze: How Luxury Retreats is Rocking Engagement and Efficiency