O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

Applications to Apps: The Shifting Software Market

The rapid co-evolution of hardware and software in a mobile-first, cloud-first world is changing the way ISVs do business: from concept to delivery to sales and monetization. Thriving in this evolving environment means looking at customers and the industry in a new way. In this session we’ll look at market trends and the ways many ISVs are evolving the way software is developed, marketed and sold.

  • Entre para ver os comentários

  • Seja a primeira pessoa a gostar disto

Applications to Apps: The Shifting Software Market

  1. 1. evilazaro@brsolucoesintegradas.com.br
  2. 2. History of making big bets I believe over the next decade… intelligence will become ambient... made possible by an ever-growing network of connected devices, incredible computing capacity from the cloud, insights from big data, and intelligence from machine learning. Satya Nadella CEO, Microsoft
  3. 3. CONSUMERS USE MOBILE PHONES TO GET INFORMATION AT LEAST 3-4 DAYS PER WEEK / 1.4GLOBAL CONSUMERS BILLION WITH TABLETS AND SMARTPHONES BY 2016 ABOUT OF WORKERS DO SOME WORK OUTSIDE OF THE OFFICE 80% NEARLY OF TODAY’S GLOBAL WORKFORCE ARE ANYTIME, ANYWHERE WORKERS WITH 3+ DEVICES, WORK FROM MULTIPLE LOCATIONS AND USE MANY APPS 29% BELIEVE I.T. IS INEFFECTIVE AT PROVIDING COLLABORATION, DATA ANALYSIS AND MOBILITY CAPABILITIES 60% EMPLOYEES GLOBALLY ARE CONCERNED THAT THE DIGITAL TORRENT IS COMING FASTER THAN THEY CAN COPE 51% OF CIOS
  4. 4. Source: KPCB/Mary Meeker. Internet Trends 2014: Code Conference Mobile the new normal Desktop PCs Notebook PCs Tablets 1995 1997 1999 2001 2003 2005 2007 2009 2011 2013 Millionsofunitsshipped 80 60 40 20
  5. 5. Source: IDC Sept 2013 and Microsoft Auto & Trans Retail Manufacturing Healthcare Energy Computing Telecom Consumer $7 B $16 B $197 B $3 B $27 B $908 B $179 B $356 B System Revenue Intelligent Systems 1.7T
  6. 6. B5075212
  7. 7. 249834
  8. 8. Source #2: IDC Direction 2014, Transformation Everywhere How SaaS Gets Built, March 2014 Source #1: IDC Forecasts Worldwide Public IT Cloud Services Spending to Reach Nearly $108 Billion by 2017 as Focus Shifts from Savings to Innovation, 2013 ) Software Revenue Growth Rate in 2017 Customers are buying services, not applications or servers Shifting adoption patterns: using SaaS as a way to extend on-premises applications to replace existing applications with cloud alternatives 91% of net new software is built for cloud delivery in 20142 20% of all applications revenue in 2014 is generated by SaaS1 22% 4% 0% 5% 10% 15% 20% 25% SaaS/PaaS Revenue Packaged Software 5.5x higher Cloud SW growth than packaged SW
  9. 9. “By 2017, the CMO will spend more on IT than the CIO and control most of the technology spending.“
  10. 10. How will you deliver fluid experiences that… …untether the workforce …transcend time, place, context, and device? …connect customers
  11. 11. The challenge of mobility Where is the value?
  12. 12. Where do you invest?
  13. 13. Different paths (and economics) to apps INVESTMENT NATIVE UX MARKET Native app Empty Full Empty Native Web Full Empty Full Cross-platform Half Half Full Universal app Full Full Half
  14. 14. How will you adapt to a cloud first world… …unlocking new markets …as the economics of software shift? …enabling development agility
  15. 15. Solution on Customer Hardware  Customer has £600k budget  Hardware/maintenance cost = £300k  Software license opportunity = £300k Solution on Azure Customer has £600k budget Azure cost to run = £150k Software license opportunity = £450k
  16. 16. Leading in a cloud-first world Strong Focus and Commitment Clear business model and customer segmentation Investment in dedicated or experienced resources Seller Incentive To Drive Cloud Comp plans or sales incentive developed to drive the right selling behavior Appropriate partner margins to encourage channel to lead the change Pricing That Drives Business Objectives Priced with competition and/or existing offerings taken into consideration Incentive for selling SaaS over other products to accelerate early adoption Well Integrated and Visible Internal systems adapted and ready at launch – Learn, Try, Buy clear on website Channel and field ready with relevant offers and incentives tied to marquee industry event

×