1. 1 Introduction

2. LATAR BELAKANG
Ruang Lingkup
a. Alternative logo.
b. Kolateral ( kop surat, surat, CD & business card) & Mock-Up
c. Membuat brand guidelines
d. Brainstorming ide, konsep dalam pembuatan logo, serta
mempresentasikan konsep logo

3. LATAR BELAKANG
Hambatan
a. Penulis diberikan proyek desain yang belum pernah dikerjakan
sebelumnya sehingga belum ada pengalaman atau gambaran
mengenai apa yang akan dibuat
b. Penulis belum mahir menggunakan software Photoshop dalam
pembuatan mock up, dan kurangknya ilmu-ilmu pada software.
c. Penulis masih harus belajar banyak dalam menciptakan logo yang
simple dan sesuai dengan permintaan klien
d. Penulis masih harus belajar banyak dalam menerapkan logo pada
collateral serta menciptakan collateral yang profesional, clean
dan simple dengan memperbanyak melihat contoh karya pada
website.
e. Penulis masih harus banyak belajar menciptakan ide-ide out of the
box.

4. INTRODUCTION
Tujuan
a. Untuk memenuhi syarat kelulusan dari program studi Desain
Komunikasi Visual Universitas Bunda Mulia.
b. Untuk mempelajari dan mengetahui dunia kerja secara nyata
sehingga dapat mempersiapkan mahasiswa agar dapat menjalaninya
dengan baik.
c. Untuk merasakan pengalaman kerja yang sesuai dengan bidang dan
spesialisasi penulis, yaitu sebagai seorang desainer grafis.

5. INTRODUCTION
Manfaat
a. Penulis memiliki pengalaman kerja yang sesuai dengan bidangnya
dan berguna sebagai bekal dalam memasuki dunia kerja setelah lulus
kuliah.
b. Penulis dibekali perusahaan untuk mengembangkan karakter maupun
kemampuan sebagai desainer grafis yang profesional.
c. Membuka peluang, wawasan dan koneksi penulis dalam industri
desain komunikasi visual.

7. Kajian Pustaka
2

8. THEORY
Desain Komunikasi Visual
Menurut safanayong, desain komunikasi visual atau desain
grafis memiliki empat fungsi, yaitu (2006:3):
a. To Inform
Untuk memberitahukan atau member informasi,
mencakup menjelaskan, menerangkan dan mengenalkan.
b. To Enlighten
Untuk memberi penerangan, mencakup: membuka pikiran dan
menguraikan.
c. To Persuade
Untuk membujuk, mencakup: menganjurkan (umumnya dalam
periklanan), komponen-komponennya termasuk kepercayaan,
logika dan daya tarik.
d. To Protect
Untuk melindungi, fungsi khusus untuk desain kemasan
dan kantong belanja.

9. THEORY
Prinsip & Elemen Desain
Suatu desain memiliki prinsip dan elemen. Menurut Robin Williams, desain
memiliki 4 elemen, yaitu (2014:13):
a. Contrast (Kontras)
antara satu elemen dengan elemen lainnya bahkan sebuah desain
memiliki perbedaan yang kontras.
b. Repitition (Repitisi/ pengulangan)
pengulangan elemen-elemen visual dalam sebuah desain.
c. Alignment (Tata letak)
merupakan pengaturan letak elemen-elemen dalam suatu desain.
d. Proximity (Pengelompokkan)
merupakan pengelompokan elemen-elemen desain yang serupa
sebagai suatu grup.

10. INTRODUCTION
Alur Pekerjaan Desainer
Grafis
Menurut Design Thinking oleh Gavin Ambrose dan Paul Harris, Stages of
Design (tahap-tahap desain) yang secara garis besar dapat dibagi menjadi 7
tahapan sebagai berikut:
a. Tahap 1: Define
Mendefinisikan Masalah
b. Tahap 2: Research
Melakukan Riset / Penelitian
c. Tahap 3 : Ideate
Menemukan Ide
d. Tahap 4 : Prototype
Membuat Produk Percontohan
e. Tahap 5 : Select
Memilih Solusi Desain yang Terbaik
f. Tahap 6 : Implement
Implementasi
g. Tahap 7 : Learn
Pembelajaran

11. Gambaran Umum Perusahaan
3

12. DATA OERUSAHAN
Nama Perusahaan : PT. Royal Rubikubus Asia / PT. RUBICUBE
(Rubicube Creative)
Alamat : Kelapa Gading Square Mall of Indonesia, French
Walk L-21 , Jakarta Uatara 14240 – INDONESIA
Telepon : +6221 4586 7568 / +6221 4586 7569
Fax : +6221 4586 7576
E-mail : info@rubic3.com
Website : www.rubic3.com

13. INTRODUCTION
Latar Belakang Perusahaan
• Studio Rubicube berada pada posisi tengah antara bisnis dan kreativitas.
• Rubicube melihat pengembangan brand sebagai applied chemistry, yang
di ekspresikan secara visual,
• Rubicube menyatukan tujuan komunikasi, budaya korporasi, konsep dan
tentunya masukan dari client.
• Rubicube adalah sekelompok pemikir kolaboratif, perekrut talenta,
pemimpi praktikal, pemecahmasalah, penganalisa dan pembuat strategi, yang
mengutamakan pemecahan pada solusi brand dengan menceritakan konsep
dengan berbagai media atau teknologi.
• Ketika mencapai pada solusi jawaban yang sepertinya benar, masih
menguji dengan berbagai pertanyaan, mencoba and diyakinkan lagi dengan
banyak pemikiran, planning, brainstorming daripada client.
• Rubicube menkhususkan desain pada 3 tipe, yaitu
a. Identity Design
b. Interaction Design
c. Strategic Services

14. INTRODUCTION
COMPANY STRUCTURE // Rubicube Creative
RUBICUBE CREATIVE
MARIO Y. UTAMA
EFFENDY CITRA
STEPHANIE J.
MARTINUS T.
GABBY PALI
CEN MEI
ADELYNE TANNIA
LENNY C.
INDRA SUTANTOCHRISTINE ENDANG
Marketing Executive
Senior Designer Captain
Graphic Designer
Account Executive
Graphic Designer
Finance
Assisting Structure
Core Structure
Account Executive
Jr. Graphic Designer
Art DirectorFinance Executive
GLOBAL INVESTORS
PAUL T.
Production Manager
JOHN MARIO
MERLYN S.
Senior Designer Captain
Jr. Graphic Designer
KRISTAMA
Programming Director
LUKAS
Lead Developer

15. INTRODUCTION
Portfolio
4

16. INTRODUCTION
Hasil Pekerjaan
Poster Origame Crane

17. INTRODUCTION
Fukuro Dining & Sake Bar

18. INTRODUCTION

19. INTRODUCTION

39. Jivanara identity design development
55

40. brand journey
CONCEPT DEVELOPMENT OPT.1
“Everyone and everything that shows up
in our life is a reflection of something that
is happening inside of us.”
Alan Cohen
REFLECTION OF LIFE
CONCEPT APPROACH

41. brand journey
CONCEPT DEVELOPMENT OPT.1A
01 JIVANARA : CENTRE OF SOUL
BRAND CONCEPT
Everything you do, everything you act is reflection about you. If your soul
and mind is not in peacefull then whatever we do, don’t give a good result.
It happens because our soul and spiritual don’t balance. Jivanara help us to
reflect the good things that in us and build the positif soul and spiritual so
our soul and spiritual can be balance again.
REFLEXTIONSPIRITRENEW

42. STEM OF BAMBOO
Several Asian cultures believe humanity
emerged from a bamboo stem. Bamboo
reflects a process healing and self growing.
LEAF OF BAMBOO
On ancient mythology, bamboo has some
symbolize such as uprightness, tenacity and
hollow heart, people endow bamboo with
integrity and elegance for self rejuvenation.
brand journey
01 CONCEPT: PHILOSOPHY AND ANATOMY
BRAND CONCEPT
N A T U R E R E S O R T
CONCEPT DEVELOPMENT OPT.1A

43. brand journey
“True human goodness, in all its purity and freedom, can
come to the fore only when its recipient has no power”
Milan Kundera
N A T U R E R E S O R T
01 CONCEPT: IDENTITY DESIGN
BRAND CONCEPT
CONCEPT DEVELOPMENT OPT.1A

44. brand journey
OPTION 1A OPTION 2 B
N A T U R E R E S O R T N A T U R E R E S O R T
01 CONCEPT: SHAPE EXPLORATION
BRAND CONCEPT
CONCEPT DEVELOPMENT OPT.1A

45. brand journey
N A T U R E R E S O R TN A T U R E R E S O R T
ON BRIGHT BACKGROUND ON DARK BACKGROUND
CONCEPT DEVELOPMENT OPT.1A

46. brand journey
Pink is the color of
unconditional love
nurturing.
Orange is the color of
social communication
and optimism.
Green is the color of
nature, balance, fresh,
relaxation and growth.
Peach is the color of
confidence and self-
control.
Location:
Bromo
Location:
Gili Trawangan
Location:
Raja Ampat
Location:
Derawan Island
Blue is the color of
trust, peace, loyalty
and integrity.
Brown is the color of
relaxing, confident,
nature, and earthy.
Purple is the color
of the imagination.
Red is the color of
energy, passion,
action and ambition.
01 CONCEPT: FUTURE IDENTITY DEVELOPMENT
BRAND CONCEPT
N A T U R E R E S O R T
N A T U R E R E S O R T
N A T U R E R E S O R T
N A T U R E R E S O R T
CONCEPT DEVELOPMENT OPT.1A

47. letter head
Jl. Hanoman, Ubud, Bali 80571, Indonesia
tel. (+62 361) 972 200 fax. (+62 361) 972 210
info@jivanara.com www.jivanara.com
N A T U R E R E S O R T
business card
front back
envelope
Jl. Hanoman, Ubud, Bali 80571, Indonesia
tel. (+62 361) 972 200 | fax. (+62 361) 972 210
cell. (+62) 8787.659.561 | email. nino@jivanara.com
NINO WIJAYA
Managing Director
brand journey
w w w.jivanara.com
Jl. Hanoman, Ubud, Bali 80571, Indonesia
tel. (+62 361) 972 200 fax. (+62 361) 972 210
info@jivanara.com www.jivanara.comN A T U R E R E S O R T
CONCEPT DEVELOPMENT OPT.1A

48. brand journey
CONCEPT DEVELOPMENT OPT.1A

49. brand journey
“Look deep into nature, and then you will understand everything better.”
greenpeace.com
CONCEPT DEVELOPMENT OPT.1B
01 CONCEPT: IDENTITY DESIGN
ALTERNATE APPROACH
N A T U R E R E S O R T

50. 01 CONCEPT: SHAPE EXPLORATION
BRAND CONCEPT
brand journey
OPTION A OPTION B OPTION C
CONCEPT DEVELOPMENT OPT.1B
N A T U R E R E S O R T N A T U R E R E S O R T N A T U R E R E S O R T

51. brand journey
CONCEPT DEVELOPMENT OPT.1B
N A T U R E R E S O R TN A T U R E R E S O R T
ON BRIGHT BACKGROUND ON DARK BACKGROUND

52. brand journey
awakening soul
calm your mind
peace everywhere
balance with nature
N A T U R E R E S O R T
N A T U R E R E S O R T
N A T U R E R E S O R T
N A T U R E R E S O R T
CONCEPT DEVELOPMENT OPT.1B

53. Dear Franz,
Usciisqui omni que si il mintemp oribus, ommodione net magnatincia sequae occaesti autatusdae
preped que rero et arum dereped que dolorib erchicium quidici renectem ab il ius iducium simodiae
ratibeaquam volorum eatio. Nem ellique cone res aut faccuptatiae endus doluptas quat. oribus,
ommodione net magnatincia sequae occaesti autatusdae preped que rero et arum dereped que dolorib
erchicium quidici renectem ab il ius iducium simodiae ratibeaquam volorum eatio. Nem ellique cone res
aut faccuptatiae endus doluptas quat.
Doloris pra non re nis expedit es molut eosto blaccae doluptatemo blabo. As escipsa pedigna tibusa
sim del incit ulpa con pores sequi abo. Tem nam verat as aut que venda et fugit et alis maio voluptae
nulparum erspis num repration pra quatemo ditibea vent eicat. Usciisqui omni que si il mintemp oribus,
ommodione net magnatincia sequae occaesti autatusdae preped que rero et arum dereped que
dolorib erchicium quidici renectem ab il ius iducium simodiae ratibeaquam volorum eatio. Nem ellique
cone res aut faccuptatiae endus doluptas quat. Doloris pra non re nis expedit es molut eosto blaccae
doluptatemo blabo. As escipsa pedigna tibusa sim del incit ulpa con pores sequi abo. Tem nam verat as
aut que venda et fugit et alis maio voluptae nulparum erspis num repration pra quatemo ditibea vent
eicat.Usciisqui omni que si il mintemp oribus, ommodione net magnatincia sequae occaesti autatusdae
preped que rero et arum dereped que dolorib erchicium quidici renectem ab il ius iducium simodiae
ratibeaquam volorum eatio. Nem ellique cone res aut faccuptatiae endus doluptas quat.
oribus, ommodione net magnatincia sequae occaesti autatusdae preped que rero et arum dereped que
dolorib erchicium quidici renectem ab il ius iducium simodiae ratibeaquam volorum eatio. Nem ellique
cone res aut faccuptatiae endus doluptas quat.
Sincerely,
Jason Oliver
Manager Consultant
JIVANARA | NATURE RESORT
Jl. Hanoman, Ubud, Bali 80571, Indonesia tel. (+62 361) 972 200 fax. (+62 361) 972 21 email. info@jivanara.com
bussiness card
employement business cardhotel card
letterhead
front
brand journey
JIVANARA | NATURE RESORT
Jl. Hanoman, Ubud, Bali 80571, Indonesia tel. (+62 361) 972 200 fax. (+62 361) 972 21 email. info@jivanara.com
www.jivanara.com
N A T U R E R E S O R T
N A T U R E R E S O R T
N A T U R E R E S O R T
N A T U R E R E S O R T
Managing Direc tor
NINO WIJAYA
www.jivanara.com
JIVANARA | NATURE RESORT
Jl. Kota Hanoman Kav.28 No 28A, Ubud, Bali 80571, Indonesia
tel. (+62 361) 972 200 fax. (+62 361) 972 210 cell. (+62) 8787.659.561
email. nino@jivanara.com w w w.jivanara.com
JIVANARA | NATURE RESORT
Jl. Kota Hanoman Kav.28 No 28A, Ubud, Bali 80571, Indonesia
tel. (+62 361) 972 200 fax. (+62 361) 972 210 cell. (+62) 8787.659.561
email. nino@jivanara.com w w w.jivanara.com
envelope
CONCEPT DEVELOPMENT OPT.1B

54. brand journey
CONCEPT DEVELOPMENT OPT.1B

55. brand journey
CONCEPT DEVELOPMENT OPT.2
brand journey
In the first place, human tried to make use of
something from earth’s or nature’s basic elements
such as rocks, plants, water, etc. As the time passed
by, their invention and tradition creates a new culture.
The technique of engraved writing is the beginning of
how people know how to produce a written script
and it brings us a capability to write and read on
paper nowadays.
THE SOUL OF NATURE
CONCEPT APPROACH

56. brand journey
Back to basic means everything is all about nature, human has a close connection to
nature in which arts and cultures were born. Everything that produce naturally, it’s
priceless, it’s the best invention as it’s original, natural and authentic.
Nowadays, Arts and cultures has grown and developing on man ways. Thus, Jivanara
as the best place to approach arts and cultures on it’s natural way by the choices of
activities that connects us to nature, this is a gift from nature to have ourselves.
ETHNICCULTUREARTS
CONCEPT DEVELOPMENT OPT.2
01 JIVANARA : NATURE’S GIFT
BRAND CONCEPT

57. brand journey
01 CONCEPT: PHILOSOPHY AND ANATOMY
BRAND CONCEPT
CONCEPT DEVELOPMENT OPT.2
N A T U R E R E S O R T
SEEDLING
Seedling represent the nature and
humbleness which is the connection between
human and nature is so close makes a great
tranquility of body, mind and soul.
ABUGIDA SCRIPT
ENCARVED WOOD
Carakan the Balinese script
represent the symbol of cultural
and artistic part of Bali itself.
Encarved stone represent the mixture of traditon
in art and the culture, also represent the
riginality of the first writing in tablets on stone.

58. brand journey
“I felt my lungs inflate with the onrush of scenery -
air, mountains, trees, people.”
― Anomymous
CONCEPT DEVELOPMENT OPT.2
02 CONCEPT: IDENTITY DESIGN
BRAND CONCEPT
N A T U R E R E S O R T

59. brand journey
CONCEPT DEVELOPMENT OPT.2
02 CONCEPT: SHAPE EXPLORATION
BRAND CONCEPT
N A T U R E R E S O R T N A T U R E R E S O R T
OPTION 1A OPTION 2 B

60. brand journey
CONCEPT DEVELOPMENT OPT.2
ON BRIGHT BACKGROUND ON DARK BACKGROUND
N A T U R E R E S O R T N A T U R E R E S O R T

61. Back
A JL. HANOMAN, UBUD BALI 80571, INDONESIA P (+62 361) 972 200 / (+62) 8787.659.561 F (+62 361) 972 210 E INFO@JIVANARA.COM
brand journey
Letterhead
Dear Franz,
Usciisqui omni que si il mintemp oribus, ommodione net magnatincia sequae occaesti autatusdae preped que
rero et arum dereped que dolorib erchicium quidici renectem ab il ius iducium simodiae ratibeaquam volorum
eatio. Nem ellique cone res aut faccuptatiae endus doluptas quat. oribus, ommodione net magnatincia sequae
occaesti autatusdae preped que rero et arum dereped que dolorib erchicium quidici renectem ab il ius iducium
simodiae ratibeaquam volorum eatio. Nem ellique cone res aut faccuptatiae endus doluptas quat.
Doloris pra non re nis expedit es molut eosto blaccae doluptatemo blabo. As escipsa pedigna tibusa sim del incit
ulpa con pores sequi abo. Tem nam verat as aut que venda et fugit et alis maio voluptae nulparum erspis num
repration pra quatemo ditibea vent eicat. Usciisqui omni que si il mintemp oribus, ommodione net magnatincia
sequae occaesti autatusdae preped que rero et arum dereped que dolorib erchicium quidici renectem ab il ius
iducium simodiae ratibeaquam volorum eatio. Nem ellique cone res aut faccuptatiae endus doluptas quat. Doloris
pra non re nis expedit es molut eosto blaccae doluptatemo blabo. As escipsa pedigna tibusa sim del incit ulpa con
pores sequi abo. Tem nam verat as aut que venda et fugit et alis maio voluptae nulparum erspis num repration pra
quatemo ditibea vent eicat.Usciisqui omni que si il mintemp oribus, ommodione net magnatincia sequae occaesti
autatusdae preped que rero et arum dereped que dolorib erchicium quidici renectem ab il ius iducium simodiae
ratibeaquam volorum eatio. Nem ellique cone res aut faccuptatiae endus doluptas quat.
oribus, ommodione net magnatincia sequae occaesti autatusdae preped que rero et arum dereped que dolorib
erchicium quidici renectem ab il ius iducium simodiae ratibeaquam volorum eatio. Nem ellique cone res aut
faccuptatiae endus doluptas quat.
Sincerely,
Jason Oliver
Manager Consultant
A JL. HANOMAN, UBUD BALI 80571, INDONESIA P (+62 361) 972 200 / (+62) 8787.659.561 F (+62 361) 972 210 E INFO@JIVANARA.COM
W W W . J I V A N A R A . C O M
CONCEPT DEVELOPMENT OPT.2
BUSSINESS CARD
Front Back
NINO WIJAYA
Managing Direc tor
A J L . H A N O M A N , U B U D B A L I 8 0 5 7 1 , I N D O N E S I A
P ( + 6 2 3 6 1 ) 9 7 2 2 0 0 / ( + 6 2 ) 8 7 8 7. 6 5 9 . 5 6 1
F ( + 6 2 3 6 1 ) 9 7 2 2 1 0 E N I N O @ J I V A N A R A . C O M
WWW.JIVANARA.COM
WWW.JIVANARA.COM
ENVELOPE

62. brand journey
CONCEPT DEVELOPMENT OPT.1A

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64. thank you for your time