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"The Measure Passed! What's Next?" 2016 Long Island Library Conf

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"The Measure Passed! What's Next?" 2016 Long Island Library Conf

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Library Advocacy is more than just getting the budget passed. John Chrastka, founder and director of the nationwide library PAC EveryLibrary, shared this presentation of how to turn voters into constituents and donors throughout the year at the 2016 Long Island Library Conference on May 5, 2016.

Library Advocacy is more than just getting the budget passed. John Chrastka, founder and director of the nationwide library PAC EveryLibrary, shared this presentation of how to turn voters into constituents and donors throughout the year at the 2016 Long Island Library Conference on May 5, 2016.

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"The Measure Passed! What's Next?" 2016 Long Island Library Conf

  1. 1. The Morning After: The budget passed – now what? Long Island Library Conference 2016 @MrChrastka @everylibrary Building voter support for libraries John Chrastka Executive Director john.chrastka@everylibrary.org
  2. 2. ● First Nationwide PAC for Libraries ● Set up as a c4 rather than a c3 ● 33 Campaigns to date 25 wins ● $64.4 million in stable tax funding ● Pro Bono Approach
  3. 3. ● Negotiation and Lobbying Support for funding ● Over 50 trainings ● #votelibraries 2016 ● The Political Librarian ● everylibrary.org - professional facing votelibraries.org - public facing action.everylibrary.org - petitions and events
  4. 4. You Did It! Now What? Building on your momentum
  5. 5. What Your Voters Believe “From Awareness to Funding” says…
  6. 6. National Voter Attitudes Building voter support for libraries 37% will Definitely vote yes for the library 37% will Probably vote yes for the library 26% will Probably or Definitely vote no or may vote either way.
  7. 7. Library Use Does Not Matter A voter’s willingness to support increased library funding is not driven, or limited, by library use. - OCLC "From Awareness to Funding" p. 7-2 Building voter support for libraries
  8. 8. Library as Transformative Force [T]he library is not perceived as just a provider of practical answers and information; the most committed supporters hold the belief that the library is a transformational force. - OCLC "From Awareness to Funding" p. 7-4 Building voter support for libraries
  9. 9. Attitude - Not Demographics The factors that determine residents’ willingness to increase their taxes to support their local library are their perceptions and attitudes about the library and the librarian. - OCLC "From Awareness to Funding" p. 7-3 Building voter support for libraries
  10. 10. They recognize the value of a ‘passionate librarian’ as a true advocate for lifelong learning. - OCLC "From Awareness to Funding" p. 7-4 Building voter support for libraries Attitude - Not Demographics
  11. 11. What Activates Voters  A Reason to Vote  Mobilized  Personal Contact with Candidate or Issue*  Culture/Tradition/Habit of Voting*  Trust in Government  Decided to Vote  Weather/Access to Polls Building voter support for libraries
  12. 12. What Activates Voters for The Library? The Librarian is the Candidate The Library is the Incumbent Library = Librarians + Community Building voter support for libraries
  13. 13. Were You an Accidental Candidate? You have political capital
  14. 14. Now What? Building on your political capital
  15. 15. Building voter support for libraries What is Your Next Big Opportunity? Fundraising and Donors Local, State and National Coalitions Town/City/County Budgets State Legislation and Federal Funding Funders and Grantmakers
  16. 16. 1. An Identified Need 2. Personal Motivation 3. Experience of the Issue* 4. Prior Success as an Advocate* 5. Institutional Reputation 6. Made a Pledge 7. Ease of Access to Advocacy Tools What Activates Advocates? Building voter support for libraries
  17. 17. ADVOCATES: 1. An Identified Need 2. Personal Motivation 3. Experience of the Issue* 4. Prior Success as Advocate* 5. Institutional Reputation 6. Made a Pledge 7. Ease of Access to Tools Activate in Either Context Building voter support for libraries VOTERS: 1. A Reason to Vote 2. Mobilization 3. Personal Contact with Candidate* 4. Culture/Tradition/Habit of Voting* 5. Trust in Government (pro or con) 6. Decided to Vote 7. Weather/Access to Polls
  18. 18. Voters and Funders and Donors and Constituents The attitudes and behaviors are the same
  19. 19. Probable and Super Supporters • They are involved in their communities • They recognize the library’s importance to the community and to a child’s education • They are not always heavy users of the library, but believe the library is a noble place, important and relevant to the community - OCLC "From Awareness to Funding" p7-4 Building voter support for libraries
  20. 20. Probable and Super Supporters • They recognize the value of a ‘passionate librarian’ as a true advocate for lifelong learning • They see the library as a vital community resource like public schools, fire and police, and are willing to increase their taxes to support the library. - OCLC "From Awareness to Funding" p7-4 Building voter support for libraries
  21. 21. Fundraising What do donors want? How are they different from voters?
  22. 22. What do donors want? 1. Leverage for their donation 1. New reasons to give to the library 1. Proof - every person on the committee gives 1. Challenge / Match Building voter support for libraries #everylibrary
  23. 23. Voters and Donors are Basically the Same [T]he library is not perceived as just a provider of practical answers and information; the most committed supporters hold the belief that the library is a transformational force. - OCLC "From Awareness to Funding" p. 7-4 Building voter support for libraries
  24. 24. Coalition Partners Building the a coalition for the library Bringing the library to existing coalitions
  25. 25. Extending Your Influence What systems already exist in your community or statewide that align with libraries? Where are your natural partnerships? Who are you regularly frustrated with? State and Local Systems: Boards and Commissions Coalitions of Common Cause Coalitions of Common Concern
  26. 26. What Coalitions are Right for You? Economic Development Early Literacy and Early Childhood Grade Level Reading Housing and Food Security Immigration Safety and Violence
  27. 27. Grants and Capacity Building partnerships Being invited to apply
  28. 28. Someone Else’s Budget Town/City/County Partners State Legislation and Appropriations Federal Funding
  29. 29. Making a New Ask 1. Where does revenue come from? 2. What are the priorities of my elected officials? 3. What is “regular order” for the lawmaking or rulemaking body? 4. How can I make this easy for them?
  30. 30. Making a “New Ask” Easier We have developed language for an ordinance/bill that would address X or Y or Z…. Would you like to see it? Building voter support for libraries
  31. 31. Now What? Really, what is the next big thing for you and your library?
  32. 32. What are your assets?
  33. 33. Building voter support for libraries Civic Attitudes Beyond Voters ● 94% of Parents say libraries are important for their children. 79% say “very important”. 2 ● 58% of Americans have a library card. 3 ● 62% of card holders have visited the library in the last year at least once.4 2. Pew, May 2013 3 and 4. Harris Interactive | ALA, January 2011 #everylibrary
  34. 34. ‘Day After’ the Campaign Assets A. Current Allies and Endorsers B. Current Situational Awareness C. Actionable Voter and Card Holder Data D. Fundraising for the Campaign E. Volunteers on the Campaign F. Opposition to the Campaign G. Messaging about the Campaign Building voter support for libraries
  35. 35. Run Your Next Big Thing Like a Campaign Be the Candidate
  36. 36. Building voter support for libraries How Candidates “Surface” ● Write the book ● Tell their story ● Be seen as an expert ● Start an Exploratory Team ● Get endorsed ● Launch their Campaign
  37. 37. What is Your Book? Strategic Plan Management Plan Service/Programs/Collections Plan Fundraising Goals Financials and Fiduciary Building voter support for libraries
  38. 38. What Do Candidates Know? ● Your ‘vision for the community’ is the key story to tell ● You will either have more money than people, or more people than money ● Elections are won through coalitions ● Endorsements drive legitimacy ● Proxies are needed to speak for the candidate Building voter support for libraries
  39. 39. Build Infrastructure Before You Need It 1. Start talking about your plans 2. Introduce staff to the public 3. Drink more coffee (meetings) 4. Ask people to join you 5. Spend money to get Likes 6. Sign folks up for emailing lists 7. Continually educate your stakeholders
  40. 40. Like - Support - ID I Like what you’re doing ---> I Support what you are doing ---> I Want to identify us with what you are doing. Building voter support for libraries #everylibrary
  41. 41. To Library Users: ● “As you know...” ● Personal Value Proposition ● Value for Other ● Activation as a Voter To Non-Users: ● “As you can imagine...” ● Value to/for “Other” ● Satisfaction as a Voter Remember – Use Does Not Matter Building voter support for libraries
  42. 42. John Chrastka EveryLibrary action.everylibrary.org facebook/everylibrary @everylibrary john.chrastka@everylibrary.org Building voter support for libraries Thank You

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