1. This document is offered compliments of
BSP Media Group. www.bspmediagroup.com
All rights reserved.

2. LTE Deployment and Services
All material is Copyright © Informa Telecoms & Media 2001-2010

3. Services for LTE
LTE Services
• 3rd Party Content
• Operator Managed Content
• Video, Social Networking, WWW
LTE Network
• Is a transport/delivery network
• Can manage content QoS
• High capacity means many customers
Content Management
• IMS
• Service Delivery Platform
• LTE compatible with existing solutions
2

4. Voice and LTE
IMS Network
•
•
•
•
AS
TAS
Call Session Control Function (CSCF)
Register VoIP Users
Processes VoIP Call
Manages VoIP Services
CSCF
IMS
Signalling (SIP)
IMS VoIP
App
HSS
PCRF
EPC
Media (RTP)
3
LTE Network
•
•
•
•
Establishes Initial Bearer
Must maintain an “always on” connection
Transfers SIP Signalling to IMS
Routes the VoIP Media

5. Default and Dedicated Bearer Properties
QCI – 5
ARP – 9
APN AMBR UL .5Mbps
APN AMBR DL 1Mbps
QCI – 1
ARP – 9
GBR –MBR 32Kbps
TFT
Default Bearer
UE
Dedicated Bearer
PDN Connection
IPv4 – 192.202.32.01
IPv6 – 5555::a:b:c:d
4
IMS

6. CSFB Architecture
MSC
Server
Core:
Voice
MAP
HSS
SGs
2G/3G GSM/UMTS
S6
UE
4G LTE
5
MME
Core:
Data

7. Standards for Voice over LTE
GSMA Standards for RCS
(www.gsma.com/rcs/specifications)
Release 1
Offered the first definitions for the enrichment of voice and chat with
content sharing, driven from an RCS enhanced address book.
Release 2
Added broadband access to RCS features: enhancing the
messaging and enabling sharing of files.
Release 3
Focused on the broadband device as a primary device.
Release 4
Included support for LTE.
Release 5
The most recent release, global interoperability is a key aspect of
these specifications
RCS/joyn Services
•
•
•
•
•
•
•
•
•
•
6
1-to-1 Chat
Group Chat
File Transfer
Content Sharing
Social Presence Information
IP Voice call
Best Effort Video call
Geolocation Exchange
Network based blacklist
Capability Exchange based on Presence or SIP OPTIONS

8. Informa Survey

7
When Will Operators Go Live with VoLTE?

9. Informa Survey

8
Is it possible to charge a premium for VoLTE?

10. Informa Survey

9
How much does ARPU increase after LTE launch?

11. Informa Survey

10
Do you intend to offer exclusive LTE content for free?

12. Informa Survey

11
How much does data traffic increase after LTE launch?

13. LTE Encourages Data Usage – Some Evidence
8x
3G
9x
2 – 2.5GB per month – 40% of New Adds
were 4G – 70% taking Unlimited Plan ($55)
3G
50% inc
1.6GB per
month
Samsung figures show much higher use of LTE (141% inc over 3G – 3GB)
Germany
12
11-12GB per month – mostly dongle use
(similar to fixed network)

14. Macrocells vs Smallcells
13

15. Total RAN Capacity Density
14

16. Small Cells - Regional Trends
15

17. Five Considerations for Small Cell Rollout
Identifying Experience
Hotspots


How do I locate traffic Hotspots?
How do I target high value users?
Automated Backhaul
Design


Catalogue Driven Rollout


How do I simplify network rollout?
How can I de-skill routine activities?
What is the most effective design?
Which is the least cost/time option?
Network Policy Control


How do I ensure optimum application
experience?
How do I monetise premium services?
Monetising Premium Wi-Fi


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How do I create service differentiation?
What are new revenue opportunities?

18. LTE Launch Strategies – Don’t Do This…







17
Charge a high and unjustifiable premium for 4G.
Fail to effectively communicate the benefits of 4G over 3G.
Offer a limited device line-up.
Fail to provision the network with devices to offer a
genuine 4G experience.
Fail to align marketing with network rollout.
Fail to clearly identify which segments of the market 4G is
targeting
Have a weak 2G/ 3G-to-4G migration strategy for existing
users.

19. LTE Launch Strategies – Do This…

Don’t charge a significant premium for LTE: Operators that
have successfully charged a premium for LTE have done so by making the
premium small and clearly justifiable, and at a level the target market will
accept.

Build out a network with good coverage in key cities/ areas
first, then expand to other major cities/ urban areas then out to rural areas.


Offer a compelling device portfolio at different price
points.
Communicate the value of LTE – emphasizing speed in
conjunction with enhanced quality has proved to be enough.


Use LTE to evolve the brand through emphasizing the
enhanced experience LTE offers.
Increase the overall value in the LTE subscription: premium
content, enhanced voice and messaging services have been proved to
improve KPIs.
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