Design Tips for your Event Marketing

1. Design Tips to
Help your Event
Marketing

2. Design is an essential part of everything you produce,
from your blog posts to your Tweets & your event
website. It can also one of the most challenging,
especially for those of us who aren’t designers. These
days design is more important than ever, it helps you
stand out from the crowd & get notice. So it’s time to
get serious about design.
So whether it’s web design, print design or event
branding, here’s a few simple design tips that may help.

3. FIND
YOUR
FONT
Using the right font

4. "Typography needs to be audible.
Typography needs to be felt. Typography
needs to be experienced."
– Helmut Schmid
You work hard to develop and write your
content, don’t let it go to waste. Choosing a
font that’s impossible to read is the easiest
way to guarantee that people will skip over
your content. If your campaign is web-only
then remember to double check your fonts
to make sure that they are web-safe fonts, so
that you don’t encounter issues with those
fonts not appearing with certain browsers.

5. Now when choosing the correct font there’s three quick
questions to ask yourself:
2. Serif or sans serif?
3. Is it legible?
1. What is the mood and
purpose?

6. KEEP IT
CLEAN &
FOCUSED

7. In the web design world, flat design has reigned supreme for
the past few years. Companies like Apple, Microsoft and
Google have all minimized the look and feel of their systems
and products to present a simple, honest and essential
experience. Event marketers should aim to do the same.

8. When designing your campaign keep it
clean. Remove unnecessary decorations
(such as bevels, shadows, etc). Clean
design allows web pages to breathe
letting it offer compelling calls to action
for engagement.
Focused design helps showcase your
event and it’s products by using large and
detailed imagery that will help a visitor
make their decision to attend or buy your
product. Display excellent photography,
stay away from generic stock photos and
use actual photos from prior events or real
users/attendees.

9. USE IT OR LOSE IT!
Usability is the bare minimum for design. If your audience can’t
use or navigate through your site or your product, they
certainly won’t sign up or attend. Keeping the navigation
prominent and organized is key. Have the navigation stay in the
same place, using the same style, colors, fonts on all pages. If
they can’t find it, they won’t buy or sign up. It’s honestly as
simple as that.

10. This one is more catered to web design and your events website. Calls
to actions are an integral part of event or content marketing. In general
your site layout or design should have a minimal number of calls to
action. The less CTA’s there are on the page the more likely your visitors
are going to click on that one button. But if you’re throwing in five
different buttons all over the place, leading to different deals, content,
or information, you will confuse and scatter the viewer.
Most importantly a page full of buttons is not aesthetically pleasing
from a design standpoint. Keep them one color, one size and one style,
and people will notice them more easily.
YOUR CONTENT HAS MORE CALLS TO
ACTION THEN CONTENT

11. There are, of course, much tips and design
tricks to keep in mind when event marketing.
There are plenty of more resources you can
find online or if you have more detailed
questions or would like a personal
consultation for your specific event, please
don’t hesitate to reach out to the EventKloud
team. Best of luck with your next event!

12. QUESTIONS?
For more info on best practices & event marketing
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