1. Startup Marketing 101
How to market when you have no money

2. What is a startup?

3. What people think it looks like:

4. What you think it looks like:
They all love me. I’m a genius smirk.

5. What it actually is:

6. 100X MORE
Marketers ruin everything.
- Gary Vaynerchuk
Google Ad for “Wine”
1997 = $.10 per click
Google Ad for “Wine”
2014 = $10 per click

7. So where’s my
channel?

8. $500 to use
• You sell a really nice,
handcrafted watch
• Goal: get new customers
• Ideas?
• Google Ads
• Facebook Dark Posts
• Instagram

9. Idea #1: Google Ads

10. Idea #2: Facebook Dark Posts

11. Idea #3: Instagram
Pre-vetted Eyeballs

12. Test it.
ABT: Always be Testing

13. Experiment chart
Experiment
Estimated
Impact
Cost Time
Google Ads
10 New
Customers
$200 1 day
Facebook Dark
Posts
10 New
Customers
$150 1 day
Instagram
10 New
Customers
$150 1.5 days

14. Experiment results
Experiment Cost
Estimated
Impact
Actual Results
Google Ads $200
10 New
Customers
$100/2 New
new
customer
Customers
Facebook Dark
Posts
$150
10 New
Customers
10 New
Customers
Instagram $150
10 New
Customers
$10/new
customer
20 New
Customers
$7.50/new
customer

15. Caveat
You have a great product.
Word of mouth always wins.

16. Thanks for listening!
@etang20
eva@opencare.com