Axa Assurance Maroc - Insurer Innovation Award 2024
CaseStudy_CarareMap_KateFernie
1. CARARE: putting Europeana on maps
“Funding Digitization: can accessible cultural heritage fuel
social and economic growth?” Dublin, 21st June 2013
2. I’ve been thinking about
maps, culture, tourism and economic
growth
CARARE is a best practice network including national
heritage agencies and organisations
3. major cultural heritage monuments are on maps
ten years ago we all used paper maps to explore local areas
4. people like to go off the beaten track and find
hidden treasures
sustainable tourism: generating employment for local people
12. CARARE map: 2 million
heritage sites
http://carare.eculturelab.eu/
13. with real-world coordinates
CARARE map for Denmark based on the national register of
cultural heritage monuments
http://carare.eculturelab.eu/
14. a local guide at your finger-tips
CARARE map is available for both desk-top and tablets
15. the route-planner helps tourists explore the local
heritage
includes links to Europeana content items
16. map data: fueling developments by the creative
industries
Monuments in Poland: an android application which uses GPS
data from the National Heritage Board of Poland
17. Photo: Muzeum Żup Krakowskich w Wieliczce
supporting cultural tourism and education
18. mapping creates jobs and drives global
economic growth (Google, Jan 2013)
digital mapping has become an integral part of how
we live and work
19. investments in geo services has huge potential to
fuel growth, creativity and underpin education
CARARE map #AllezCulture
The industry has almost twice the export potential of IT and communications and four times the importance of music, media and fashion combined. PricewaterhouseCoopers senior economic advisor Andrew Sentence\\he estimated tourism, culture and heritage at 9% of GDP - the same as financial services and second only to business and professional services on 13%. IT, communications and software accounted for 5% and media, fashion and music for 2.5%.Tourism had taken on new importance, he said, because the economy would not return to its previous growth pattern. My travelweekly, 2 June 2013 at 08.24 GMT
By US Geological Survey: Nathan Wood [Public domain], via Wikimedia Commons