CAMBODIA: WORLD`S LEADING TOURISM DESTINATION FOR 2017

EUROPEAN JOURNAL OF TOURISM AND TRADE
Quarterly Journal of Tourism Information General Manager: Nicolae Nicolae
ISSUE 13 , YEAR 2016, SPECIAL EDITION: WORLD BEST TOURIST DESTINATION

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WORLD`S BEST TOURIST
DESTINATION 2016

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ETHIOPIA
2015
WORLD BEST TOURIST DESTINATION
HARAR-UNESCO city of peace

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ETHIOPIA
2015
WORLD BEST TOURIST DESTINATION
HARAR-UNESCO city of peace

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THE KINGDOM OF CAMBODIA
2016
WORLD`S BEST TOURIST DESTINATION
ANGKOR-UNESCO HERITAGE SITE

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President Dr. Anton Caragea officiated over the important moment
for world tourism when the Kingdom of Cambodia was officially
crowned as WORLD BEST TOURIST DESTINATION FOR 2016 and uni-
versally acclaimed as FAVORITE CULTURAL DESTINATION IN 2016.
We are all assembled here, on the venue of the most important global cultural
event: WORLD BEST TOURIST DESTINATION AWARDS, to celebrate the country and the
personalities that had contributed outstandingly to humanity evolution.
Humanity, a word that must encompass our greatest achievement: culture, history,
development and tourism. This year theme of world community is concentrated
around the role of CULTURE AND HISTORY in shaping our life`s and destinies.
Culture is the bedrock of societies, nations and civilizations.
We have to put the world at the right hour: the hour of culture, of history, of civiliza-
tion! Culture and history must be recognized not as resource consuming, but as major
economic factors, that helps countries to develop and enrich themselves in more ways
than just simple economic value.
Countries and peoples are rediscovering themselves by tourism, cultures are resur-
rected, history is re-lived and people are creating new opportunities by tourism devel-
opment.
What is a country that is having all of the industrial and technical riches of the world
but does not have the cultural contribution, civilization achievements and a history to
look after and preserve? are thinking at punishing us more, you are thinking of making
us more a friend than enemy. We are thanking you; we are exuding with friendship and
WHY IS CAMBODIA WORLD`S BEST TOURIST
DESTINATION?
ECTT PRESIDENT—PROFESSOR DR. ANTON CARAGEA
WORLD BEST TOURIST DESTINATION is the Kingdom of Cambodia !
1000 officials, diplomat`s and tourism experts attended the
Phnom Penh ceremonies for KINGDOM OF CAMBODIA
WORLD BEST TOURIST DESTINATION FOR 2016
EUROPEAN COUNCIL ON TOURISM AND TRADE President–
Professor dr. Anton Caragea outlines the reasons for the
election of CAMBODIA as FAVOURITE CULTURAL DESTINA-
TION in 2016
The answer is: nothing!
Industrial patrimony is becoming obsolete, technology
goes yearly outdated: while the history and patrimony
are enriching and are becoming more valuable day after
day.
Everything fears time, but time fears history, says a
valuable proverb!

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EUROPEAN COUNCIL ON TOURISM AND TRADE
CAMBODIA
2016 WORLD BEST TOURIST DESTINATION

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DESTINATION?
Angkor Watt and Angkor Thom. Here is where the magic never
stop`s, the wonder never ceased to astonish us. Mekong is
becoming part of the magic that is Cambodia and the rich wa-
ters of the river flow to the plain and by magic they stop their
normal course to the Sea and the turn inlands, creating one of
the world larges lakes: Tonle Sap, covering1/10 of the territory
of Cambodia. Where can you see such magic: a river that flows
upwards? Only in the land of wonders: THE MAGIC KINGDOM
OF CAMBODIA.
Here, in Cambodia, tourists can find themselves and their inner
peace and reconnect with God and the world in the magic and
wonder of the celebrated WATT of Cambodia.
Here Buddhism will teach you not necessary to become a Bud-
dhist, but to become BETTER: Better Christian, better Free
Thinker. Whatever your religion and creed, Cambodia will edu-
cate you, to search for the better in side you and outside: in
the world.
History and culture are the true indicators of a country and a
people values and standing in the world.
Today, in XXI century, culture, tourism and historical patrimony
are humanity tools of choice for building bridges of informa-
tion, understanding and cooperation in the world.
In this new world, when tourism is the center of the economy,
culture is the heart of a nation and traveling is the new diplo-
macy that is shaping peoples and nations destiny, there is no
more important moment, as the moment when world tourism
is choosing his World Best Tourist Destination.
We are fully aware of the importance of our choice, as we have
in some years to support tourism as a vector for economic
development, others when we have to privilege tourism as
factor of unity in the world, but some time we are fortunate to
select our winner on the fundamental base: that TOURISM IS
WORLD EDUCATOR.
This, on the account that our decision must lead the way for
tourists to discover and rediscover new horizons , to open
themselves to new cultures, to immerse in the understanding
of new ways of life and creeds.
Our presence here: must be a signal of re-emphasizing our
commitment to place history, patrimony and cultural legacy on
the world spotlight.
We must never let us forget, the simple truth that: our main
duty as a world institution is to make tourism a bridge toward
culture, a pathway to understanding the world.
In a time when many are preaching dogmatism and narrow
mindedness we must insure that by simple act of tourism we
touch the soul and the imagination of the traveler.
This is the rationale, the powerful driving force that etched our
decision to universally proclaim THE KINGDOM OF CAMBO-
DIA as World Best Tourist Destination for 2016.
We could not think at any country more suitable, to teach the
world, the real value of culture, the significance of historical
patrimony in the resurgence of a nation and in creating a new
scale of values in the world.
On the real scale of values, we seldom find a civilization more
originally, more splendid and sending a more powerful senti-
ment of desire to live, to aim the beauty and to never stop
striding for happiness and pride as the KHMER CIVILIZATION.
Travelers that will select, this kingdom of wonders and wisdom
-Cambodia, as their destination of choice will have the chance
of immersing themselves in a magic land, from where human-
ity learned the values of greatness of ancient Khmer kings, the
spirit of beauty of magic Apsaras, carved in the temples of
Cambodia`s tourism is having a perfect future ! with the
hand shake between Prime Minister of Cambodia-
Academician HUN SEN and ECTT President-Professor Dr.
Anton Caragea.

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DESTINATION?
This is the wonder of Cambodia!
The striking power of Khmer people, mirrored in the temples of
Angkor is a testimony to the ingenuity and prowess of people
of Cambodia enshrined forever in the stoned Watt`s of the
Siem Reap province.
Astonished travelers of XX century, made up stories of extra-
terrestrial civilizations coming to build them and as a tourist
will see that: these all powerful beings still have a name, a face
and an address: is the face of Khmer people, the name of
Khmers who labored for ancient kings and the address is only
one: Cambodia.
We, in XXI century, we forgot the all conquering power of hu-
mans to build, to snatch from nature the materials needed and
construct all conquering monuments, that fear neither time,
neither decay.
Khmer people and history are here to teach us this valuable
lesson: that humanity can do whatever is ambitioning to cre-
ate!
See Angkor and you will believe!
Today, when we need to be taught also the lesson of humility,
of moderation, in our economic and practical goals, the lesson
of ecological preservation: Cambodia is also the open book
that we need.
When all powerful, and all mighty, Kings of Angkor conquer all
that their ambitions has sought after, they started under the
influence of Buddhist Theravada to moderate their desire,
slowly abandoning their cities and create for them a kingdom
to conquer, inside their hearts and minds.
When they finish conquering the world, they started to con-
quer their souls and inner peace!
When nothing in the world tempts them, they started better-
ing themselves and making the Khmer people in the most
splendid of the temples.
I cannot find another civilization, in the realm of history, capa-
ble of such a radical change.
Another wonder in the Kingdom of Wonders: Cambodia!
This is making Cambodia the ideal destination for peoples
searching their connection with their inner fillings, in quest for
their peace of mind and soul; you can never have better allies
that Khmer wisdom.
Because thus is Cambodia today: an educator to the world, a
provider of wonder, in a century that stopped believing in
them, a classical spiritual adventure, a discovery trip in times
and places, that is a must see and is richly deserving the appel-
lative of World Best Tourist Destination. I will not restart the
detailed description of all the UNESCO heritage sites existing in
Cambodia or perusing the long list of region and cities awaiting
their inscription on world heritage list.
APSARA dance is bringing to CAMBODIA THE FAVORITE
CULTURAL DESTINATION designation.
ROMDUOL flower and dedicated dance is bringing to CAMBODIA
THE FAVORITE CULTURAL DESTINATION designation.

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DESTINATION?
I will just emphasize how rare is country that is offering such a
diversity of landscapes, climates, cultural and historical beau-
ties as Cambodia.
Educator of humanity, cradle of culture! This is CAMBODIA of
today!
We must also mark down Cambodia as a world example in
building tourism fair revenue distribution and with H.E. Sam-
dech Akka Moha Sena Padei Techo HUN SEN, Prime Minister of
Cambodia, support to the program: ONE VILLAGE/ ONE PROD-
UCT encourage tourist, travelers or just prospective tourists to
invest in local artisans creations.
These revenues are helping community to develop, are helping
people restarting their lives, protecting cultural landscape and
historical legacy.
Coming as a tourist in Cambodia, is not just a self rewarding
adventure, but is also an opportunity to make a responsible
tourism, fair trade tourism, supporting local communities and
poor rural areas.
We are hailing Cambodia as The Favorite Cultural Destination
for 2016 and with good measure also, as we just inscribed as
intangible cultural and tourism patrimony heritage the concept
of SROK KHMER – the specific Khmer concept of carving a na-
tional space and an integrated community of peoples.
The concept of SROK KHMER, offering a special mark of inter-
community dialogue and acceptance, of tolerance and friend-
ship, that explains in full how Cambodia can unite peoples and
religions, can give them the sense of historical unity and bind
them together, in love for a nation and a country.
This concept is also a fundament of Cambodia history and de-
velopment, a secret to ingratiate in a polite and correct man-
ner, that makes tourist feel at home in this wonderful country.
Cambodia is in itself a World Lecturer in history and civilization,
and I could go one for hours, underlining the many reasons
why crowning Cambodia today as World Best Tourist Destina-
tion, it is just a normal act of recognition of a country so rich in
culture and promises of tomorrow that it becomes the embodi-
ment of the tourism for the future, of the tourism for knowl-
edge and experiences, of tourism that is letting us richer in
conscience and soul.
The story of SROK KHMER continues and is writing today a
new and remarkable page: the page of development, tourism
and cultural world recognition, the page of CAMBODIA as
WORLD BEST TOURIST DESTINATION FOR 2016.
Your Excellency Mr. Prime Minister and European Academi-
cian,
It is with great honor and privilege that I hand over this title, as
an international recognition for all the people of Cambodia, all
united in the service of protecting and preserving historical and
civilization patrimony of your country, in fostering tourism and
culture.I repeat myself in the desire and trust that: This title
must be regarded as a challenge to conquer new barriers, as
we are expecting Cambodia future contribution for the devel-
opment of the world culture and tourism.
I am confident that: our world platform will be transformed in
a growing support for the international recognition of THE
KINGDOM OF CAMBODIA, as an open air, open to the world
museum of humanity and in a base for further success for A
WORLD MIRACLE: THE KINGDOM OF WONDERS- CAMBODIA.
It is my privilege to handover to Your Excellency, as the most
representative leader of people and tourism of KINGDOM OF
CAMBODIA the award for WORLD BEST TOURIST DESTINATION
FOR 2016.
PROFESSOR DR. ANTON CARAGEA

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MINISTER THONG KHON: CAMBODIA: WORLD BEST
TOURIST DESTINATION IS THE VISION OF PRIME
MINISTER HUN SEN
Highly Respectful, – Samdech Akka Moha Sena Padei Techo
HUN SEN, Prime Minister of the Kingdom of Cambodia!
Samdech, Excellencies, Lok Chumteavs, Deputy Prime Minis-
ters, Senior Ministers, and Ministers!
– H.E. Prof. Dr. Anton Caragea, President of European Council
on Tourism and Trade
– Excellencies, Lok Chumteavs, Ambassadors, Diplomatic Corps,
Distinguished National and International Guests!
Today, on behalf of leaders and officials of the Ministry of
Tourism, and all distinguished participants of the ceremony
and on my own behalf, we would like to proudly express our
great pleasure and honor to Samdech Akka Moha Sena Padei
Techo HUN SEN, Prime Minister of the Kingdom of Cambodia
for taking his tight schedule with a mission to serve the country
and people to highly preside over the auspicious Awarding
Ceremony of “Cambodia-World Best Tourist Destination for
2016, and Favorite Cultural Destination for 2016” Awards.
I would like to thanks Samdech, Excellencies, Lok Chumteavs,
Deputy Prime Ministers, Senior Ministers, Ministers, Distin-
guished National and International Guests for participating in
the meaningful awarding ceremony at this time.Seizing this
opportunity, I would like to voice my special thanks to the
European Council on Tourism and Trade and Dr. Anton Car-
agea, as the President for awarding Cambodia the Awards of
World Best Tourist Destination for 2016 and Favorite Cultural
Destination for 2016 and to the European Tourism Academy
for unanimously electing Samdech Techo Prime Minister as
an Honorary Member of the European Tourism Academy.
Stemming from the “Win-Win” Policy of Samdech Akka Moha
Sena Padei Techo HUN SEN, Prime Minister of the Kingdom of
Cambodia, Cambodia has enjoyed full peace, development in
all sectors, particularly tourism has grown considerably over
the last decade.
The tourism sector, which is considered as the green-gold is a
sector sustaining socio-economic growth, creating jobs, and
alleviating poverty of the people, and playing an important role
as on-site exports, contributing to supporting the regional inte-
gration.
Apparently, in 2015, we achieved a growth rate of 6.1% with
arrival of international tourists of about 4.8 million and bring-
ing revenue of more than US $ 3,000 million, and increasing
employment opportunities for about 620 thousand people into
the economy.
Following the forecasts for 2020, international tourist arrivals
are expected to rise to about 7 million people and bringing the
total revenue of approximately US $ 5,000 million, creating job
opportunities for nearly 1 million people.
The subsequent boom of Cambodian tourism cannot be cut off
from the country’s attractiveness as a tourist destination at
regional and global levels. Obviously, in 2015, the world-class
trip advisor (Tripadvisor Travelers’ Choice) (Chosen based on
voting by travelers on its website) has considered the Kingdom
of Cambodia as the world’s most attractive tourist destination
(World Award Winners 2014-2015).
Minister of Tourism of Kingdom of Cambodia H.E. Thong
Khon is launching the Clean Cambodia contest on the
fringes of World Best Tourist Destination ceremony.
European Tourism President-Dr. Anton Caragea together
with Minister thong Khon discussing the future of Cambo-
dia`s tourism .

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MINISTER HUN SEN
(Destination in the World). In 2016, Tripadvisor has also chosen
the Siem Reap Province as the best Tourist Destination in Asia
and selected Angkor Wat Temple as the Asia’s most attractive
national identification marking tourist site (The Best Landmark
in Asia).
Especially, for Cambodian tourism, today it is a great honor for
Cambodia being unanimously elected as the “World Best Tour-
ist Destination for 2016” by the European Council on Tourism
and Trade.
I have a great honor to respectfully report to Samdech Techo
Prime Minister that the European Council on Tourism and
Trade was established in 2005, and has its headquarter in Euro-
pean Union, with a mission to promote tourism, investment
and exchange of experiences and knowledge relevant to the
tourism sector, particularly cultural tourism of Europe and the
rest of the world.
To support its activities, the Council created the award of
“World Best Tourist Destination” yearly to promote the tour-
ism sector in the countries who are qualified enough (with
evaluations based on key indicators of potential natural and
cultural tourism and direction as the policy of the candidate
country).
Since 2007, there were countries awarded the awards in the
Africa and Asia (including the Republic of Korea, United Arab
Emirate, the People’s Republic of Laos in 2013 and the Republic
of Zimbabwe in 2014). In general, after receiving the awards,
the destination countries usually received significant tourism
growth of European tourists. For 2016, the Board of the Euro-
pean Council on Tourism and Trade reviewed and discussed
the 29 candidates countries for the award-winning candidate
of “World Best Tourist Destination for 2016” and decided
unanimously to elect:
“Cambodia-World Best Tourist Destination for 2016”
“Cambodia-Favorite Cultural Destination for 2016”
Cambodia has been chosen as a winner for 2016, which is
based on the wonders of Cambodia (Cambodia: Kingdom of
Wonder), where is filled with the World Heritage of both tangi-
ble heritage (including Angkor Wat Temple and Preah Vihear
Temple as the World Heritage) and intangible assets as the
abundant natural potential (including mangrove forest pre-
served and conserved areas, and Ramsar areas) and natural
smile and greeting of Cambodian people, along with the devel-
opment of all sectors in Cambodia, under the brilliant and
sound leadership of Samdech Techo Prime Minister, and espe-
cially the development of Cambodian tourism based on the
proper policy and strategy, namely the commitments to sus-
tainable and inclusive tourism development (Sustainability and
Inclusiveness).
The election of Samdech Techo Prime Minister as an Honorary
Member of the European Tourism Academy is the most recog-
nition of leadership perspective value of Samdech Techo in
preserving and conserving the Cambodian cultural heritage and
in encouraging Cambodian tourism development through en-
suring the peace, political stability, Cambodian socio-economic
development with significant progress for the nation of Cam-
bodia.
H.E. Thong Khon outlines the incredible po-
tential of Cambodia in cultural, sport and lei-
sure tourism
Apsara dancers are part of the humanity
intangible heritage

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MINISTER HUN SEN
I would like to kindly inform the whole participants that in or-
der to achieve the longterm vision and perspective for the de-
velopment of Cambodian tourism, in particular as the tourist
destination with sustainability, responsibility, and world-class
attractiveness, the Royal Government set out the Law on Tour-
ism. National Policy on Tourism, Tourism Development Strate-
gic Plan 2012-2020.
Under the spirit of the Law on Tourism and Tourism Develop-
ment Strategic Plan 2012-2020, the Ministry of Tourism as the
Cambodian Royal Government’s wing has launched the Tour-
ism Reform Plan 2015-2018 by focusing on the priority angles:
(1). Strengthening the tourism industry, “One Service, One
Standard”
(2). Improving tourism promotion and attractive and creative
tourism product development (By setting out Cambodian Tour-
ism Marketing Strategy 2016-2020)
(3). Improving human resource development in tourism sector
“One Staff, One Skill”
(4). Encouraging the use of information technology in tourism
sector (E-tourism).
In addition, we have the contest movement of “Clean City,
Clean Resort, Good Service, Best Hospitality” as the core to
encourage and increase the effective implementation of the
tourism development strategic plan, as well as tourism reform
plan through launching the Clean City Contest Movement in
2011, and Eco-business Contest Movement in tourism sector in
2015.Particularly, today, with the high approval of the Royal
Government, through the letter No.516 SCHN.PK dated May
30, 2016, for allowing for the preparation of the Best Hospital-
ity Contest Movement and transforming the contest to the
National Agenda by inspiring the citizens, officials, private sec-
tor, youth and development partners to join together in order
to improve the service and hospitality better for contributing
to the promotion of all tourist destinations in the Kingdom of
Cambodia as the tourist destination with attractiveness,
warmth, and providing memorable experiences for tourists
with natural smile and greetings of Cambodian people.
In order to make the Best Hospitality Contest Movement sus-
tainable and widespread throughout the country and becom-
ing the national agenda, all stakeholders (Public – private –
youth – citizens) must join together to further promote the
attractiveness of Cambodian tourism, as well as enhance the
prestige of Cambodia “Cambodia: Kingdom of Wonder”,
namely the Ministry of Tourism and the National Committee
for Clean City Assessment have prepared “4” documents for
supporting the contest movement and developed an online
voting assessment system (www.cambodiabesthospitality.org).
which allows the citizens and tourists to provide online com-
ments (through linking to QR-Code): Service and Hospitality
Provided by Tour Operators and Officials at International
Checkpoints for Tourists, etc. In celebration of the award of
Cambodia-World Best Tourist Destination and the launching of
the Best Hospitality Contest Movement, the Ministry of Tour-
ism and the National Committee for Clean City Assessment
plan to launch various important tourism programs (in addition
to programs and campaigns at present) as follow:

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Continuing the promotional campaign “Cambodia: Kingdom of
Wonder” and the contest movement of “Clean City, Clean Re-
sort, Good Service, Best Hospitality”.
In collaboration with the relevant ministerial-institutions, the
Ministry of Tourism will create a permanent tourism program
under the name of “Cambodia-My Second Home” for welcom-
ing the long-stay tourists and senior tourists and plans to coop-
erate with the Union of Youth Federation of Cambodia and
relevant institutions to develop a program of “Cambodia: My
Homeland” under the slogan of “Everyone can go”, which is
the national program and contributes to pushing for a perma-
nent program and encouraging the staffs, employees, employ-
ers, students, and youth to possibly arranging their trips at
least 1 time per year, and a program of Cambodian Students-
Tourism Ambassadors to be aimed at increasing more volun-
tary tourism activities in Cambodia.
In order to increase the benefits of this award, the Ministry of
Tourism plans to set up an Annual Photo Contest Program for
tourist visiting Cambodia under the “Secret Trail of Cambodia”
Program, which can be the tourists’ selfie photo or tourist des-
tination photo contest in order to attract and promote the
online promotion on Facebook, which is a digital marketing and
promotion and to encourage to further love and conserve our
natural and cultural heritage.
Moreover, the Ministry of Tourism will launch the Tourism
Mobile App soon. To support the “Best Hospitality” Contest
Movement, while this movement is dependent on the involve-
ment of people “People-Based Approach”, the Ministry of
Tourism will create a training and best hospitality supporting
program, named as “My Service, Your Smile” by encouraging
all relevant stakeholders, including public institutions and
private sector to make cooperation and develop the Best
Hospitality training programs for officials, youth, and their
staffs, who interact directly with customers and tourists
(including beers and wedding ceremony supporting staffs..
etc.). Meanwhile, to make this program successful, it re-
quires the support and sponsors from the relevant stake-
holders, private vocational training schools for the prepara-
tion of this training course.
In order to ensure the principle of transparency, the provi-
sion of services with honesty, not fraudulent to clients and
visitors, the Ministry of Tourism encourages local tourism
businesses, relevant institutions, and private sector to set up
a Code of Ethics for managing its employees to ensure the
provision of professional and honest services.
So far, the Ministry of Tourism has set up the Code of Ethics
and Code of Conduct for tour guides and already established
a system of monitoring the implementation of this profes-
sional, and will continue to inspire and help other areas to
set up this Code of Ethics.
I have a great honor to respectfully inform that this celebra-
tion was attended by the relevant competent authorities,
ministries and institutions, tour operators, youth, national
and international organizations, and embassies with a total
of 1,000 people.
1000 diplomats and tourism experts attended
2016 ceremony for World`s Best Tourist
Destination awards
MINISTER HUN SEN
Colorful ceremony highlighting Cambodia`s
cultural prowess and mythological beauty

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I would like to seize this opportunity, on behalf of the Ministry
of Tourism, to express my profound gratitude to Samdech Akka
Moha Sena Padei Techo HUN SEN, Prime Minister of the King-
dom of Cambodia for usually paying high attention to leading
and encouraging Cambodian tourism development with sus-
tainability and responsibility, especially supporting the contest
movement of “Clean City, Clean Resort, Good Service, Best
Hospitality”.
On behalf of the Ministry of Tourism, I would like to deeply
thank H.E. Dr. Prof. Anton Caragea, President of the European
Council on Tourism and Trade, and his colleagues for awarding
the awards of “Cambodia-World Best Tourist Destination for
2016, and Cambodia-Favorite Cultural Destination for 2016”,
and the European Tourism Academy through Dr. Mircea Con-
stantinescu, President of the European Tourism Academy for
unanimously electing Samdech Techo Prime Minister as an
Honorary Member of the European Tourism Academy.
We strongly believe that in the name of an honorary mem-
ber of the European Tourism Academy, Cambodian tourism
will be well-developed and more European tourists will make
their visits to Cambodia, benefiting the socio-economic de-
velopment in a sustainable manner.
Last but not least, on behalf of the entire ceremony, and
myself, I would like to respectfully wish Samdech Techo
Prime Minister and Lok Chumteavs Kittipritbandit and their
families healthy, wisdom, and strength in order to lead and
develop Cambodia towards prosperity and happiness for the
people.
Finally, May I wish Samdech, Excellencies, Lok Chumteavs,
Ladies and Gentlemen the four gems of Buddhist Blessings:
Longevity, Nobility, Health, and Strength.
H.E. Minister of tourism Thong Khon states
th that World Best Tourist Destination Award
is is the vision of Prime Minister HUN SEN
the new world leader of development
MINISTER HUN SEN

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Laudatio for H.E. Samdech Akka Moha Sena Padei Techo- Hun
Sen, Prime Minister of Royal Government of Cambodia
EUROPEAN ACADEMICIAN
Your Excellency Samdech Akka Moha Sena Padei Techo- Hun
Members of the Cambodian Parliament and members of the
Cambodian Government,
HonWe traveled for almost 24 hours, flying more than 10.000
km. in order to bring to you, the people of the Cambodia, our
message of friendship, peace, tolerance and mutual under-
standing, a message from the very heart of the Europe.
We are here to award to His Excellency Samdech Akka Moha
Sena Padei Techo- Hun Sen, the title of HONORARY MEMBER
of European Tourism Academy, member of the United Nations
Academic Initiative.
For me this laudatio is a very special and heartfelt occasion.
We are talking here about the life and the activity of a great
national and international personality that mark indelibly the
past and present of Cambodia and will continue to give an im-
petus to the future of Cambodia and the global world destiny.
The life and the activity of your extraordinary Prime Minister
spans for almost the last five decades and is closely connected
to the history of the Cambodian nation and to the fight, exis-
tence and hopes of the Cambodian people. During this period
of time Prime Minister Hun Sen was one by one: strong
fighter, versatile diplomat, powerful and visionary leader, play-
ing on the internal and international arena an ever-growing
role.
So it was clear from the beginning that an award for such an
outstanding personality should encompass his entire activity.
On the other side, some remarkable points in His Excellency
biography should be revealed:
At the age of 18, when other future leaders-to-be where still
in their infancy, he was already fighting for his country and
for a better future of the Cambodian people. He realized that
military victory, especially in a civil war, is only the beginning
of a much difficult struggle to restore a peaceful and pros-
perous life to Cambodian people. This made him to be a
MAN OF ACTION
His diplomatic intuition was extremely helpful in the domes-
tic and international arena. His strong belief in the win-win
strategy as the best strategy in most situations, was keeping
the country away from conflict, and in the middle of produc-
tive dialogs.
These traits made him to be a MAN OF DIALOGUE.
A perfectly balanced and well documented PHD in Politics
from National Political Academy, had splendidly anchored
the political activities and first hand governmental experi-
ence with the knowledge and the sobriety of the research
necessary to carry out an PhD Thesis.
This succesful coronation of the prescribed curriculum made
him a MAN OF REFLECTION.
Finally, he also had the intuition and the knowledge that the
economic development, the fight against poverty might be
closely linked to the tourism and to the preservation of the
cultural heritage. We must note here a long and painstaking
activity of coordinating culture, tourism and development
for more than 40 years, activity reflected not only in more
than 200 of speeches, works and allocutions but also in
achievements that are speaking for themselves: from the
ashes of civil war Cambodia is proclaimed today by the inter-
national community as a WORLD BEST TOURIST DESTINA-
TION.
Academician Mircea Constantinescu presents
the laudatio for the new academy member
H.E. HUN SEN, Prime Minister of Cambodia
ACADEMICIAN MIRCEA CONSTANTINESCU: WE ARE
PROUD TO RECOGNIZE THE NEW EUROPEAN
ACADEMICIAN: SAMDECH HUN SEN

26
ACADEMICIAN MIRCEA CONSTANTINESCU: WE ARE
PROUD TO RECOGNIZE THE NEW EUROPEAN
ACADEMICIAN: SAMDECH HUN SEN
From a coun-
try ravaged by
the conflicts
and hunger,
the glory of
C am b od i a `s
past was res-
urrected, an-
cient temples
like Preah Vihear restored to the nation and the country
crowned today as a FAVORITE CULTURAL DESTINATION in the
world.
What a road, what a journey, made possible by the efforts of
His Excellency Samdech Akka Moha Sena Padei Techo- Hun
Sen.
We may tell you many remarkable things about the complex
personality and the successful activity of your beloved and
remarkable Prime Minister, but we wanted to keep this Lauda-
tio focus on the main points that shaped the life and the ca-
reer of Academician Dr. HUN SEN.
To give the complete story of such a brilliant life will take us
weeks and months. I will just ask our newest academician to
uphold, as he did his entire life, the fundamental principles of
United Nations Academic Initiative and of European Tourism
Academy: to support education, to foster education, to encour-
age global action and citizenship via education development,
to uphold the system of higher education, to advance peace,
sustainability and development on world arena.
These are Your Excellency noble obligations as a member of
European Academy.
May they always guide your actions!
These procedures being concluded, according to the centuries
old academic protocol, I have the distinct pleasure to award
the Title of MEMBER OF HONOR and the Medal of Honor of
EUROPEAN TOURISM ACADEMY to His Excellency Samdech
Akka Moha Sena Padei Techo- Hun Sen, Prime Minister of
Royal Government of Cambodia.

28
SAMDECH HUN SEN-PRIME MINISTER OF CAMBODIA RE-
CEIVES EUROPEAN TOURISM ACADEMY HONORARY TITLE
FOR LIFE TIME ACHIEVEMENTS
On the occasion of World Tourism Conclave, held between 11
and 13 June 2016, the members of European Tourism Academy
had elected in vigorous appreciation H.E. Samdech HUN SEN
as honorary member of European Tourism Academy for his
contribution to World Tourism Development and for upholding
the values of cultural tourism on universal level during 2015-
World Conference on Culture and Tourism.
The official letter, announcing the felicitous addition to the list
of celebrated world personalities of the name of Cambodian
Prime Minister-Samdech Akka Moha Sena Padei Techo-HUN
SEN was made public by the Office of the President of Euro-
pean Council on Tourism and Trade .
The official decision, publicized by European Council on Tour-
ism and Trade encourages Cambodia to continue the protec-
tion of his tremendous cultural heritage and to use it as an
education hub for all mankind: In the new millennium Cultural
and Historical Tourism becomes the beacon on which the life
of billions of peoples is improved and enriched. Cultural tour-
ism is today a part of nation building and an intricate part of
the nation’s international image.
In today`s world, a nation cannot project his external dimension,
and cannot imagine his diplomatic activity in the absence of pro-
moting his historic patrimony and boost his cultural prowess(….)
Under Your Excellency leadership, the Government of Kingdom of
Cambodia has for a long time recognized and abated the impor-
tance of culture and tourism as key facilitators for the country
development and international promotion.(..)
Your Excellency has being true to his word and commitment and
by protecting and promoting the incredible legacy left to us by
the Khmer Kings of Angkor had helped the incredible resurgence
of the Khmer people in XXI century.
Cambodia was lifted from the brink of extinction to another hori-
zon of hope and future development and Khmer people is build-
ing today the new temples of Phnom Penh: a steel and glass city
that will echo the buildings of the past.
The letter inked and sealed by H.E. European Council on Tourism
and Trade President-Professor Dr. Anton Caragea and European
Tourism Academy Director-Dr. Mircea Constantinescu for H.E.
Prime Minister of Kingdom of Cambodia concludes:
Professor Dr. Anton Caragea- European Council on Tourism and Trade (speaking) and Academician
Mircea Constantinescu (extreme right in the photo) are announcing the decision of selecting H.E. Prime
Minister of Cambodia- Samdech HUN SEN as a WORLD LEADER OF TOURISM AND DEVELOPMENT

29
This is a statement of confidence in the bright
future of Khmer nation and practical measures
put in place, made your country succeeding in
the 2016- WORLD BEST TOURIST DESTINATION
AWARD competition and be accepted as FA-
VORITE CULTURAL DESTINATION for your na-
tions incredible weight of culture, history prow-
ess and contribution to humanity legacy.
This is a new momentous achievement for
CAMBODIA, a moment that is due to your exer-
tions.
United Nations Secretary
General-Ban Ki Moon and
H.E. Samdech HUN SEN
SAMDECH HUN SEN-PRIME MINISTER OF CAMBODIA
RECEIVES EUROPEAN TOURISM ACADEMY HONORARY TITLE
FOR LIFE TIME ACHIEVEMENTS

30
CEREMONY TO HONOR A NEW WORLD LEADER IN
DEVELOPMENT: ACADEMICIAN DR. HUN SEN
President Dr. Anton Caragea –European Council on Tourism
and Trade, Academician Mircea Constantinescu, Director of
European Tourism Academy delivered a joint eulogy in the
Phnom Penh Peace Palace on the occasion of the award of the
prestigious title of ACADEMICIAN to Cambodia`s Prime Minis-
ter Samdech Akka Moha Sena Padei Techo Dr. Hun Sen.
World Tourism Institution-European Council on Tourism and
Trade President, Professor Dr. Anton Caragea, took part in the
ceremony awarding the ACADEMICIAN title to Prime Minister
Samdech Akka Moha Sena Padei Techo Dr. Hun Sen in the
Peace Palace in Phnom Penh, together with European Tourism
Academy Director-Academician Mircea Constantinescu and
European Council on Tourism and Trade high ranking dele-
gates: Pavel Avramoiu, Ioan Matei, ECTT Chairman -Mihai Prun-
dianu.
The Kingdom of Cambodia Prime Minister has been awarded
the HONORARY ACADEMICIAN title for “ in clear appreciation
of your influential vision in carving cultural and heritage of
Cambodia as conducive instruments in building tourism and in
insuring development for your people.
This outstanding vision has being transformed in a general politic
and enacted under your leadership as a world instrument for
development during 2015- World Conference on Tourism and
Culture ”.
The Presidents of the two world tourism institutions – all of
whom are themselves previous recipients of the Academician
title – were invited to address a joint eulogy for this year’s laure-
ate.
In his part of the speech, President Anton Caragea underlined
that Prime Minister of Cambodia -Samdech HUN SEN made it
possible for the international community to carve out the first
world level instruments in developing tourism, creating the basis
of sustainable tourism on the pillars of cultural richness, religious
tolerance and historical platform.
In the new millennium Cultural and Historical Tourism becomes
the beacon on which the life of billions of people’s is improved
and enriched. Cultural tourism is today a part of nation building
and an intricate part of the nation’s international image.
In today`s world, a nation cannot project his external dimension,
and cannot
Professor Dr. Anton Caragea- European Council on Tourism and Trade (center photo) and Academician
Mircea Constantinescu (second plan) are announcing the decision of selecting H.E. Prime Minister of Cam-
bodia- Samdech HUN SEN as a WORLD LEADER OF TOURISM AND DEVELOPMENT

31
imagine his diplomatic activity in the absence of
promoting his historic patrimony and boost his cul-
tural prowess.
All this policies being transformed in every day di-
mensions of international activity are fundamen-
tally linked to your visions, your thoughts and your
actions. You have succeeded in engraving your
name on the golden list of cultural protectors, of-
fering a special attention to historical patrimony of
your country and use it, and preserve it for the
benefit of the future generation.
Your Excellency is part of the special HUMANITY
PROTECTORS.
Leaders that are grasping the importance of tour-
ism as the most important part of diplomacy, inter-
national relations and raising national profile on world arena.
These leaders must be supported and commanded and offered
as a general example, concluded his remarks ECTT President
Professor Dr. Anton Caragea.The award ceremony was pre-
ceded by a long discussion of the high ranking delegation with
Prime Minister of Cambodia -Samdech HUN SEN.
It was followed by a joint press conference of President Dr.
Anton Caragea Academician Mircea Constantinescu-Academy
Director and Dr. Thong Khon, Minister of Tourism of Cambodia,
country elected as WORLD BEST TOURIST DESTINATION and
WORLD`S FAVORITE CULTURAL DESTINATION for 2016.
President Professor Dr. Anton Caragea and Academician
Mircea Constantinescu also wrote a joint articles on this occa-
sion, articles published in several European and world newspa-
pers. They highlight the message of hope that Cambodia has
sent to the world as the country: was lifted from the brink of
extinction to another horizon of hope and future development
and Khmer people is building today the new temples of Phnom
Penh: a steel and glass city that will echo the buildings of the
past.This statement of confidence in the bright future of Khmer
nation and practical measures put in place, made your country
succeeding in the 2016- WORLD BEST TOURIST DESTINATION
AWARD competition and be accepted as FAVORITE CULTURAL
DESTINATION for your nations incredible weight of culture,
history prowess and contribution to humanity legacy.
World Tourism Institute head, President Professor Dr.
Anton Caragea conferess with H.E. Cambodia`s Prime
Minister Samdech Akka Moha Sena Padei Techo -
Academician Dr. Hun Sen
CEREMONY TO HONOR A NEW WORLD LEADER IN
DEVELOPMENT: ACADEMICIAN DR. HUN SEN
This is a new momentous achievement for CAMBODIA, a moment
that is due to your exertions.
The membership in the European Tourism Academy is awarded
every year to honour exceptional work performed in the service
of world culture, tourism development and protection of histori-
cal patrimony.
Humanity congratulates a new world leader for
tourism and development: Prime Minister Samdech
Akka Moha Sena Padei Techo Dr. Hun Sen.

32
GENERAL ASSEMBLY 2016

33
On June 11, 2016, the General Assembly of the European Coun-
cil on Tourism and Trade (ECTT), has taken under consideration
the list of candidates for WORLD BEST TOURIST DESTINATION
for 2016.
Scrutinizing of the candidature files was made, in the initial
stages, by the European Tourism Academy team, who drafted a
preliminary report disseminated among the ECTT members.
Academician Dr. Mircea Constantinescu, Director of European
Tourism Academy, presented the list of candidates and the list
of reports and accompanying evaluations for each of the 30
countries registered candidatures.
Academician Mircea Constantinescu stressed the need for a
strict observance of Chatham House rules of discretion, and
also presented the report asking for a candidate country to be
disbarred, for not being able to comply with the rules and regu-
lation of World Institution-ECTT.
The motion was adopted and the analysis of remaining 29
countries in competition for WORLD BEST TOURIST DESTINA-
TION continued.
ECTT Chairman –Mihai Prundianu stated for the audience the
remarkable achievements of the 2015 award winner-The Fed-
eral Democratic Republic of Ethiopia who capped 1 million
tourists supplementary and derived tourism income in the
margin of 2 billion dollars. Addis Ababa became the most rap-
idly growing city in Africa in the number of tourists.
Ethiopia enjoyed also a large presence in the media with over
120.000 tourism related articles promoting the country as the
FAVORITE CULTURAL DESTINATION.
Ethiopia has being, surpassing all the countries in the region in
terms of tourism, appreciated Academician Mircea Constan-
tinescu.
ECTT President-Professor Dr. Anton Caragea marked also the
world tourism institution determination to continue a special
relation with Ethiopia that we come to know and love and who
entered in our hearts forever, concluded Professor Dr. Anton
Caragea. With the acceptance of the report by Chairman Mihai
Prundianu on ETHIOPIA, the debate on the WORLD BEST TOUR-
IST DESTINATION FOR 2015 was declared opened according to
the decision of ECTT President-Professor Dr. Anton Caragea.
The second day (12 June 2016) of the debate for the WORLD
BEST TOURIST DESTINATION AWARD FOR 2016 saw Professor
Dr. Anton Caragea, President of European Council on Tourism
and Trade (ECTT) presenting the main report, encompassing
the decision that emerged as the victorious candidate.
The report was titled: CAMBODIA: THE LAND OF MAGIC- THE
PLACE WHERE GOD`S AND KINGS BUILD THE WORLD!
He proposed the Kingdom of CAMBODIA as the winner of
WORLD BEST TOURIST DESTINATION FOR 2016 and as receiver
of the FAVORITE CULTURAL DESTINATION distinction for 2016.
The report noted the reasons for awarding WORLD BEST TOUR-
IST DESTINATION FOR 2016 PRIZE to CAMBODIA:
The excellent preservation of humanity landmarks such as: the
Temple of Preah Vihear- the heart of ancient Indochina.
The temple outstanding history can be traced to the 9th cen-
tury, when the hermitage was founded.Today the site is par-
ticularly well-preserved and is offering to the visitors an out-
standing vision of
grandeur, thanks to
his exceptional for
the quality of its ar-
chitecture, which is
adapted to the natu-
ral environment and
the religious function
ECTT President-Dr. Anton Caragea has
welcomed his guests on 2016 General Meet-
ing of European Council on Tourism and
Trade on Palace of Parliament for electing
WORLD BEST TOURIST DESTINATION IN 2016

34
of the temple, as well as for the exceptional quality of its
carved stone ornamentation. The Siem Reap province is home
to the majestically and unique Angkor Archaeological Park –
the residence of the Khmers Kings from 9th to 15th century.
Today this incredible humanity legacy, stretching over some
400 sq.km, including forested area, Angkor Archaeological Park
contains the magnificent remains of the different capitals of
the Khmer Empire, from the 9th to the 15th century.
They include the famous Temple of Angkor Watt and Angkor
Thom, the Bayon Temple with its countless sculptural decora-
tions.
All this sites were recognized as being of world significance and
registered as UNESCO World heritage monuments.
The rich cultural and historical legacy of Cambodia is not lim-
ited to the previous presented list.
In order to fully grasp the natural potential of Cambodia natu-
ral parks and natural reservations we must look at the poten-
tial of these regions designated in 1993 Royal Decree on the
Protection of Natural Areas.
They are encompassing 23 protected areas, which at the time
covered more than 18% of the country’s total land area. The
royal decree divides the areas into four distinct categories:
natural parks (sometimes described as ‘national parks’), wild-
life preserves, protected scenic view areas (sometimes de-
scribed as ‘protected landscapes’) and multi-purpose areas.
Cambodia is also home to rarely and valuable Ramsar sites
rated accordingly to RAMSAR CONVENTION of June 1999:
A stretch along the Mekong River approximately 37 km long
and 14,600 hectares in Stung Treng Province
Boeng Chhmar and associated river system and floodplain,
28,000 hectares in Kampong Thom and Siem Reap provinces
(part of a designated multiple use area)
Koh Kapik and associated islets, 12,000 hectares in Koh Kong
province (part of a designated wildlife sanctuary).
Giving tourists access to outstanding and pristine nature and
the opportunity to explore nature, to contribute to ecological
preservation, and the opportunity to visit extraordinary places.
All these regions and national parks are a model of achieving
ecological and green tourism that must be recognized through-
out the world.
New prominent landmarks are to be added to UNESCO list such
as: Angkor Borei and Phnom Da, the former celebrated as the
ancient capital of Kingdom of Cambodia under the name of
Vyadhapura and pace at the confluence of Mekong and Stun
Sla Ku. This is now home to perfect archaeological treasures
like sculptures and stones star-shaped called stelae.
Phnom Da is famous for his caves, the mud tower and the all
sought Ashram Maha Rosei, made in long standing stone and
celebrated as a model of architectural ingenuity made out of
interior monk housing units blending in the exterior wall.
Udong is the former capital of Royal Cambodia in 17th century
from 1740 to 1746.
Udong is now a perfect example of a sprawling royal city, but
also a royal necropolis gathering the funerary temples of kings
that offered to Cambodia a chance of survival in the country
darkest times.
Udong is the proof of the resilience and endurance of Khmer
spirit in time of peril and dangers.
The project ONE VILLAGE/ONE PRODUCT designed to promote
social fair tourism, to sustain rural production and to bring
about the rebirth of traditional craftsmanship created and pro-
moted by H.E. Samdech Akka Moha Sena Padei Techo HUN
SEN, Prime Minister of Cambodia , is a perfect way of sharing
revenue, growing income and supporting marginal and rural
communities development.
The way in which social-tourism has become the base for local
economic development, for empowerment of remote commu-
nity and supporting educational and vocational projects bene-
fiting the communities, makes social-fair tourism, the lesson
that today-the KINGDOM OF CAMBODIA is offering to the
world.
The ongoing development and protection of cultural, religious
and historical shrines of the Kingdom of Cambodia, the trans-
formation of Angkor Region into a historical and spiritual cen-
ter, offering to the visitors a glimpse into rich culture and heri-
tage of peoples of Cambodia.

35
GENERAL ASSEMBLY SELECTS
The preservation of outstanding historical and cultural heritage
in the form of the former capital of the Kingdom of Cambodia,
the Angkor cultural complex, an ample palatial complex from
the 9th Century, offering an incredible sense of magnificence
of one of the Asia greatest empire.
Today, Cambodia offers tourists bound for the country a rich
and perfect open air collection with a rare presence of histori-
cal and archaeological treasures that educate and enrich the
world.
The KINGDOM OF CAMBODIA is also a perfect center for river
trips and adventure tourism, offering large areas suitable for
this special kind of tourism, and the necessary infrastructure to
welcome the adventure seeker, its safety and peace, makes the
country, one of the world’s top adventure river destinations
that make the KINGDOM OF CAMBODIA as a perfect cultural
class destination.
Mr. Pavel Avramoiu, Director for Hotel Management and
Evaluation at European Council on Tourism and Trade, outlined
the impressive potential for development that Kingdom of
Cambodia is presenting.
Cambodia, now proclaimed WORLD BEST TOURIST DESTINA-
TION, must transform this perfect opportunity and universal
limelight in a base for attracting investors in the field of hotels
and hospitality to cater for the millions that will find their ways
to the KINGDOM OF WONDERS and LAND OF MAGIC!
This is an incredible occasion for all ASEAN regions, an opportu-
nity to place regions cultural and historical patrimony at the
fore and to make Cambodia the center for medium and long-
term trips that will bring travelers to the magic of Indochina.
With open sky`s policies enacted by Samdech Akka Moha Sena
Padei Techo HUN SEN, Prime Minister of Kingdom of Cambo-
dia, the country has become the center of ASEAN future devel-
opment, concluded his speech World Tourism Institution Direc-
tor Pavel Avramoiu.
It is appropriate for Europe to express its commitment to, and
appreciation for Asia by crowning CAMBODIA as THE FAVORITE
CULTURAL DESTINATION AND WORLD BEST TOURIST DESTINA-
TION FOR 2016 stated the ECTT Director Ioan Matei.
fTaking the floor, President Dr. Anton Caragea asked for a final
vote and European Council on Tourism and Trade Assembly
unanimously, agreed to bestow the WORLD BEST TOURIST DES-
TINATION STATUS FOR 2016 TO KINGDOM OF CAMBODIA and
to declare CAMBODIA- THE FAVORITE CULTURAL DESTINATION
in 2016.
The meeting was also presented with the Official Letter, from
the Samdech Akka Moha Sena Padei Techo HUN SEN, Prime
Minister of Kingdom of Cambodia.
The world gathering (including ECTT members and accredited
ambassadors and diplomats) was presented with a warm sa-
lute and invitation from acting Minister of Tourism Mr. Chea
Bora, for a mission of high ranking officials of the European
Council on Tourism and Trade, to present the WORLD BEST
TOURIST DESTINATION AWARD in Phnom Penh, in person, to
His Excellency Samdech Akka Moha Sena Padei Techo HUN
SEN, Prime Min-
ister of Kingdom
of Cambodia,
European Acade-
mician and out-
standing person-
ality in world
tourism, today.
28 countries representatives analyzed the
candidatures for WORLD BEST TOURIST
DESTINATION IN 2015
On the front of the voting urne: Professor Dr. Anton
Caragea MA, FINS, ETA present the report for
0AMBODIA!

36
GENERAL ASSEMBLY SELECTS
The final note of ECTT 2016
Assembly was stroke by Pro-
fessor Anton Caragea, Presi-
dent of the European Coun-
cil on Tourism and Trade
who emphasize the impor-
tance of the moment: the
most important WORLD
TOURISM PRIZE was en-
trusted to peoples of CAM-
BODIA.
CAMBODIA has arisen from
ashes of nefarious time and
is today a perfect destina-
tion crowned in the diamonds of Mekong, endowed with the
beauties of Siem Reap and Battambang and made immortal by
the works of Gods and Kings at Angkor.
Leading by example, is always the motto of European Council
and Tourism and Trade and the acceptance of the invitation for
a familiarization visit of high-ranking members of European
Council on Tourism and Trade to CAMBODIA is a proof of this
enduring truth. CAMBODIA is a perfectly safe and outstanding
destination that will forever mark your heart!
Today all world tourism experts expressed their confidence in
the potential and future of tourism in CAMBODIA, let`s follow
their example and discover THE WORLD BEST TOURISM DESTI-
NATION in 2016- concluded Professor Anton Caragea, Presi-
dent of the European Council on Tourism and Trade.
PREAH VIHEAR Temple and World Heritage site
has brought WORLD TOURISM DESTINATION
status to Cambodia
ANGKOR VAT Temple: stairways to heaven

38
WE WILL ALWAYS SUPPORT ETHIOPIA AND AFRICA IN
THEIR MARCH FOR DEVELOPMENT AND BETTERMENT-
PRESIDENT ANTON CARAGEA
President Anton Caragea has hosted the 2016 Africa Day cele-
bration, on June 1st at the Diplomatic Club, a moment that is
the culmination of the celebrations of Africa month in May
2016, across Europe and European Council on Tourism and
Trade member countries.
Lalibela must be the center of religious pilgrimage and cultural
tourism offering to world tourists the complex healing experi-
ence of cultural legacy, religious special atmosphere and faith
imbued air.
Africa Day is celebrated annually on 25 May, within the African
continent to mark the formation of the Organisation of African
Unity on 25 May 1963 and the African Union in 2002 and the
progress made by the continent since then to advance democ-
racy, peace, stability and socio-economic development via
tourism betterment.
The ceremony, held under European Council on Tourism and
Trade banner, has brought together representatives from tour-
ism institutes, research centers, diplomatic centers from across
the continent.
Nigeria, Benin, Mali, Sudan, Senegal and Congo Brazzaville are
among the countries that have sent delegates to the celebra-
tion.
European Council on Tourism and Trade joined the efforts to
foster the trade and tourism exchanges between the continent
and the international community.
“Africa Day provides an opportunity for us to celebrate our
African efforts in promoting tourism in the continent, to foster
development, to insure the tourists that Africa is a safe, aston-
ishing and welcoming destination.
We will always love Ethiopian people and support Ethiopian
tourism development and country growth and affirmation in
the world.” said President Caragea.
The Federal Republic of Nigeria Ambassador express clearly the
feelings of the participants: We love ECTT ! for what opportuni-
ties and occasions had brought to Africa.
More than 100.000 jobs are now created in the last two years,
in African tourism sector, and all this is a recognition of the
efforts carved out by European Council on Tourism and Trade
to promote our continent.
Not only Ethiopia and Zimbabwe benefited, but all the nations
of the region have being encouraged in developing tourism and
tourist were enlisted in discovering African continent!
Thank you Professor Caragea !, concluded the ambassador.
President Dr. Anton Caragea and Prime Minister
of Ethiopia Academician Hailemariam
Desalegns carving a better future for Africa!

39
WORLD TOURISM INSTITUTE-EUROPEAN COUNCIL ON
TOURISM AND TRADE PARTAKE IN WORLD WILDLIFE
CONFERENCE
African elephants will dominate the discussions at the upcom-
ing World Wildlife Conference, which will have the largest
agenda on protecting wildlife, organizers publicly announced
on Thursday ( according to world tourism institution-European
Council on Tourism and Trade Press Note).
The conference, officially known as the 17th Conference of the
Parties of the Convention on International Trade in Endangered
Species of Wild Fauna and Flora (CITES), will come up with
measures to combat illegal trade in endangered species, CITES
Secretary General John Scanlon said at a press briefing in Jo-
hannesburg. The conference will be held in Johannesburg be-
tween Sept. 24 and Oct. 5.
“CITES meeting are sometimes robust and intense as stakes are
high.
We expect that this conference will have the largest agenda we
ever had. We will talk about trade controls of over 500 species
of animals and plants,” Scanlon said.
He said African elephants will dominate the discussions with
contradicting proposals.
Scanlon said African elephants attract much attention in terms
of proposals for their protection and whether to allow ivory
trade, domestics markets and stockpile of ivory.
He said there will also be discussions about sharks, timber,
lions and pangolins.
Government of Zimbabwe receive the official accolade of
World Best Tourist Destination in 2014 for his efforts in pro-
tecting Southern Africa wildlife.
Scanlon also pointed to a surge in the illegal trafficking of the
pangolin, saying this must be stopped.
Scanlon acknowledged progress made in the fight against wild-
life trafficking but said threats still exist. He stressed the need
to address where the animals and plants are trafficked from,
along the way and their destination.
European Council on Tourism and Trade (ECTT) had always
being at the fore front of African conservation efforts imposing
clear guidelines for states candidates or awardees of World
Best Tourist Destination status or receivers of World Capital of
Culture and Tourism appellative.
ECTT guidelines marked clearly the importance of conservation
efforts and preservation of natural patrimony and combating
poaching and illegal hunting.
Zimbabwe, one of the receivers of the WORLD BEST TOURIST
DESTINATION status in 2014, had managed to stop the decline
of his elephants population reaching now a population of more
than 80.000 elephants, one of the greatest in Africa.
OFFICE THE PRESIDENT OF EUROPEAN COUNCIL ON TOURISM
AND TRADE (ECTT)

40
DALI HAUTE PARFUMERIE IS THE CREATOR OF WORLD
FAVORITE PERFUME IN 2017
On the occasion of Europe Day 2017, France has received a
new recognition as the center of world culture and lifestyle
with the title of CREATOR OF WORLD FAVORITE PERFUME
being saliently ascribed to DALI HAUTE PARFUMERIE.
The Perfume is from 17th century onwards an intricate part of
European culture and must be inscribed as a part of tourism
development as tourists are
attracted by magic places
where perfume is made and
by perfume artists.
Today the quest for exclu-
sive perfumes, for the se-
crets of the perfume crea-
tors has a new address: Dali
Haute Parfumerie, World
Favorite Perfume in 2017,
based in Paris.
Dali Haute Parfumerie has
just being honored with the
title of World Favorite Per-
fume for 2017, in apprecia-
tion of his original interpre-
tation of exceptional jewels
created by Salvador Dali
from which aroused the
inspiration for creating
unique perfumes, carved by
the world famous perfume maker: Alberto Morillas.
Dali Haute Parfumerie has being inspired by the jewels collec-
tions created by the artist and now the exceptional perfume
bottles are transformed in works of art, the jewels on the cap
have to be preserved and kept in house for generations to
come.
It was Mr. Jean-Pierre Grivory, President Director General of
Cofinluxe that harbored the bold idea to launch a new luxury
perfume brand, based on the artistic creations of Salvador Dali.
A visionary decision that ascribed DALI HAUTE PARFUMERIE on
the road to universal recognition and success.
Having your own signed Salvador Dali perfume in your house is
without doubt the greatest gift that Dali Haute Parfumerie is
offering to the aficionados of high end perfumes.
But the magic doesn’t stop at the bottle!
The perfume bottles of Dali Haute Parfumerie are the chalice
that is protecting the fragrances carved by one of the world`s
best perfume artists, fragrances that will invite you on a voyage
across the essences
of life.
Inside every Dali
Haute Parfumerie
fragrance you will
find the rarest raw
materials and sub-
stances in the per-
fume industry rang-
ing from: absolute
ambrette, orange
blossom absolute,
musk, patchouli of
I n d o n e s i a ,
ylang-ylang, so
many natural aro-
mas and essences
that will instantly
transport you in a
oneiric voyage.
In the official letter
penned for Mr. Jean-Pierre Grivory, President Director General
of COFINLUXE (the parent company of Dali Haute Perfumerie)
on May 9, 2017, on Europe Day and announcing Dali Haute
Parfumerie as World Favorite Perfume in 2017 is noted that:
«Starting today DALI HAUTE PARFUMERIE is receiving the pre-
cious recognition of quality for cosmetics and perfume’s indus-
try and a sign of trust on international markets as the WORLD
FAVORITE PERFUME FOR 2017.On May 9, on the EUROPE DAY,
when we are celebrating the values of our continent and all
that our peoples are producing and in the presence of diplo-
matic corps accredited to our institution we have publicly
signed the decree conferring the official title of WORLD FA-
VORITE PERFUME FOR 2017 to DALI HAUTE PARFUMERIE.

41
DALI HAUTE
PARFUMERIE IS THE
CREATOR OF WORLD FA-
VORITE PERFUME IN 2017
From today DALI HAUTE PARFUMERIE fragrances will be used
for protocol gifts, product tasting, for brand presentations, for
international delegations and international events related to
tourism, trade and diplomacy across the world, promoting
Europe industriousness, innovation spirit and cultural prowess.
European Council on Tourism and Trade proudly crowned Dali
Haute Parfumerie for the unique and astute spirit of promoting
the European, but also universal values of Salvador Dali crea-
tions and encapsulating in his perfumes the French spirit, the
European culture and the magic of a great perfume artist Al-
berto Morillas».
For orders and special request
kindly consult the list of Official
Distribution and Partners of DALI
HAUTE PARFUMERIE or contact
direct Orders Department at: +33
1 55 37 71 72.
DALI HAUTE PARFUMERIE has succeeded in garnering the
limelight on the Perfume History conference scene.
After earlier this year being
nominated the World Favourite
Perfume, the perfume industry is
proud to be reconnected with
perfume role in history and cul-
ture, from ancient Egypt, where
perfume was recognized as the
gift of Gods and Pharaoh’s and
inscribed on pyramids walls to
ancient Rome to our days.
The leader and trend setter in this field of promoting perfume
as a part of the high-life and culture potential booster is Dali
Haute Parfumerie the winner of 2017 World Favourite Perfume
INTERNATIONAL QUALITY AWARD CONFERRED TO DALI
HAUTE PARFUMERIE PRESIDENT JEAN PIERRE GRIVORY
On this occasion, Dali Haute Par-
fumerie was recognized as an
intricate part of the perfume
w o r l d h i s t o r y r e c e i v -
ing INTERNATIONAL QUALITY
AWARD for his determinant role
in promoting research and devel-
opment on the cosmetic and
fragrance industry on a world
level.
In 2017 DALI HAUTE PARFUMERIE has launched a series of
Salvador Dali inspired perfumes and art works.
For the first five Eaux de perfume symbols were chosen which
Dali appreciated and widely used: an eye (Regard Scintillant de
Mille Beautes), butterfly (Voyage Onirique du Papillon de Vie),
goblet (Calice de la Seduction Eternelle), hand (Melodie du
Cygne de la Main) and the clock (Fluidite du Temps Imaginaire).
Another reason for being awarded THE INTERNATIONAL QUAL-
ITY AWARD was the company perfect Corporate Social Respon-
sibility strategy that made the name of Dali Haute Parfumerie a
recognised identity brand that supported diplomatic activities,
Europe image and cultural potential, placing the name of Salva-
dor Dali one more time in the spot light as a cultural creator
and intricate part of Europe and world potential.
On the rostrum of Perfume, History conference was high-
lighted the creative potential of DALI HAUTE PARFUMERIE
creator and imagination driving force behind this success
namely Mr. Jean Pierre
Grivory.
President Jean-Pierre
Grivory, creator of Cofinluxe,
a house hold name in French
perfume industry for more
than three decades, is the
driving force of the new
experiment shaping the fu-
ture of perfume industry:
uniting art and perfume
craftsmanship in order to create long-lasting products cele-
brated across the world.

42
INTERNATIONAL QUALITY AWARD CONFERRED TO DALI
HAUTE PARFUMERIE PRESIDENT JEAN PIERRE GRIVORY
INTERNATIONAL QUALITY AWARD by European Tourism Acad-
emy is crowning the companies that are creating the history of
our times in term of quality, innovation incorporated and re-
spect for environment coupled with strong CSR strategy on a
global level.
President Jean-Pierre Grivory, creator of
Cofinluxe, a house hold name in French
perfume industry for more than three
decades, is the driving force of the new
experiment shaping the future of perfume
industry
Recently the world renowned DALI HAUTE PARFUMERIE
launched a new perfume collection inspired by the perennial
love story between Gala and Salvador Dali, a love story that will
become iconic for XXI century passions and now will become
the launching point for a new legendary per-
fume: DALIGRAMME COLLECTION.
The five compositions of the Daligramme collection are
named: Ma Flamme, Ma Muse, Ma Vie, Ma Reine, Ma Force
and signed by four talented perfumers: Mathilde Bijaoui, Amé-
lie Bourgeois, Alexandra Carlin and Véronique Nyberg.
As all the creation of the famous DALI HAUTE PARFUMERIE we
cannot but fall in love with the powerful cocktails of aromas,
fragrances and the fabulous stories behind all this perfumes
destined to conquer the imagination of all who think as Salva-
dor Dali once that life must be lived and dreamed .
Here are the stories behind all these perfumes as the creators
of the new line of DALIGRAMME COLLECTION envisioned.
WHY WE LOVE DALI-
GRAMME COLLECTION?

43
A group of diplomats from nine countries, officially accredited
to European Council on Tourism and Trade, travelled from Bu-
charest to Tulcea and from there to Danube Delta from August
20-25 to explore the rich natural patrimony of the grassland
during the Europe Cultural Discovery Tour initiated by H.E.
President Professor Dr. Anton Caragea.
The 2016 Summer Diplomatic Trip has brought together diplo-
mats officialy accredited to European Council on Tourism and
Trade.
The Summer Trip for Diplomats, a yearly event, hosted by
The European Council on Tourism and Trade has taken place
between 20-25 August 2015, in the framework of DISCOVER
EUROPE program.
The DISCOVER EUROPE program is aimed at giving an opportu-
nity for diplomats posted in Europe to get acquainted with new
areas of our continent, to familiarize themselves with the rich
customs and traditions of diverse regions of Europe and to also
enjoy themselves in a few days of active relaxation.
This year our main destination and that of the nine ambassa-
dors and their families, invited for the cruise, was Danube
Delta, tell us Professor Dr. Anton Caragea, the President
of European Council on Tourism and Trade and we have many
reasons for our decision to select Danube Delta as our destina-
tion.
We have previously organized a similar discovery trip during
2011 and I was remembering, with pleasure, the enthusiasm
that ambassadors put in the discovery of the area and we want
also to place in our program new and new destinations of Da-
nube Delta.
H.E. President Anton Caragea welcomed by Mr.
Mihai Puflene Chairman of PUFLENE RESORT
and Danube Delta expert.
Another argument weight in was the opening of an extraordi-
nary resort and hospitality complex in the area: PUFLENE RE-
SORT.
This resort was to become the gravity center of our activities,
to discover Danube Delta, and also our night base for a won-
derful meal and recuperation after travel.
The diplomats program was coined, with the help of PUFENE
RESORT Director, Mr Mihai Puflene, a man in loved with the
Danube and passionate about Danube Delta.
The program encompassed, during day time, regular trips, that
allowed diplomats to discover magnificent areas like: Murighiol
Danube front, the lake Uzlina, the largest lake and a perfect
fish reserve, the boats rolled also to the Lake Isac and Lake Isac
2, natural reserve of mangrove and typical vegetation, Litcov
Channel and famous Crisan village, bedecked with traditional
houses painted in blue and home to Russian minority in the
Danube Delta.
Diplomats also enjoyed the trips to Sulina arm of Danube and
finally, to the Letea Forest, UNESCO natural preserve, unique in
the world.The five days journey of discovery and travel where
crowned also by relaxation time.
Ambassadors took full advantage of this time enjoying the PU-
FLENE RESORT many facilities like gym, wading pool and mas-
sage therapy and most of all, indulge in the culinary creation of
the master chef of the complex.
The diplomatic trip to Danube Delta was a new success of the
DISCOVERY EUROPE program, started in 2008 by The European
Council on Tourism and Trade and will be followed this au-
tumn by a discovery trip to Republic of Moldova, stated H.E.
Professor Dr. Anton Caragea.
PUFLENE RESORT Complex was the generous
host of 2016 Summer Diplomatic Trip
PRESIDENT DR. ANTON CARAGEA INVITES
DIPLOMATS ON THE 2016 DIPLOMATIC TRIP

44
.
PUFLENE RESORT had offered diplomats a
large array of leisure and fitness opportu-
nities
20 hectares of land are encompassed in the
huge domain of PUFLENE RESORT
PRESIDENT DR. ANTON CARAGEA INVITES
DIPLOMATS ON THE 2016 DIPLOMATIC TRIP
Typical Danube Delta house This is the magic of DANUBE DELTA as
diplomats have seen it
Carp Binge an incredible culinary dish
Stuffed pike: a famous emperors dish was
served during diplomats trip

46
Breaking News: Cambodia voted world
best tourist destination for 2016 by Euro-
pean Council on Tourism & Trade
THE WORLD SPEAKS ABOUT CAMBODIA
WORD BEST TOURIST DESTINATION FOR 2016
The country has been praised for its out-
standing natural beauty, dramatic land-
scapes and ancient culture, leading the
European Council on Tourism and Trade
to select it out of 31 countries as this
year's top holiday spot.
PHNOM PENH, June 16 (Xinhua) -- The
European Council on Tourism and Trade
(ECTT) has named Cambodia as the World
Best Tourism Destination for 2016, said its
press release issued late Wednesday.
Some 30 countries joined the competition
for the illustrious award this year, the
press release said, adding that Cambodia
presented its report for the competition
under the title "Cambodia: The Land of
Magic-The Place Where Gods And Kings
Build The World!".
Cambodia took the top spot in awards
thanks to its rich cultural and historical
legacy and outstanding natural beauty.
Outstanding natural beauty, dramatic
landscapes and ancient culture have
given The Kingdom of Cambodia the title
of the World’s Best Tourism Destination
for 2016.
The second day (12 June 2016) of the de-
bate for the WORLD BEST TOURIST DESTI-
NATION AWARD FOR 2016 saw Professor
Dr. Anton Caragea, President of European
Council on Tourism and Trade (ECTT) pre-
senting the main report, encompassing
the decision that emerged as the victori-
ous candidate.
The report was titled: CAMBODIA: THE
LAND OF MAGIC- THE PLACE WHERE
GOD`S AND KINGS BUILD THE WORLD!
He proposed the Kingdom of CAMBODIA
as the winner of WORLD BEST TOURIST
DESTINATION FOR 2016 and as receiver of
the FAVORITE CULTURAL DESTINATION
distinction for 2016.Taking the floor,
President Dr. Anton Caragea asked for a
final vote and European Council on Tour-
ism and Trade Assembly unanimously,
agreed to bestow the WORLD BEST TOUR-
IST DESTINATION STATUS FOR 2016 TO
KINGDOM OF CAMBODIA and to declare
CAMBODIA- THE FAVORITE CULTURAL
DESTINATION in 2016.

47
Turkmenistan and Ashgabat –the perfect
places on Central Asia visited by European
Council on Tourism and Trade President
THE WORLD SPEAKS ABOUT CAMBODIA
WORD BEST TOURIST DESTINATION FOR 2016
The European Council on Tourism and Trade
Best Tourism Destination for 2016.
Some 30 countries joined the competition
for the illustrious award this year, an ECTT
press release issued late Wednesday said,
adding that Cambodia presented its report
for the competition under the title
'Cambodia: The Land of Magic-The Place
Where Gods And Kings Build the World!'.
Cambodia took the top spot in awards ow-
ing to its rich cultural and historical legacy
and outstanding natural beauty.
"Cambodia is a perfectly safe and out-
standing destination that will forever mark
your heart," said Professor Anton Caragea,
president of the Bucharest-headquartered
ECTT, which consists of 28 European coun-
tries as members.
Cambodia is renowned for two cultural sites
in the UNESCO's World Heritage List.
It is time to brush up on your Khmer, the
national language of Cambodia, because
the Asian nation has been named as the
World's Best Tourism Destination for
2016.
It was given the award by the the Euro-
pean Council on Tourism and Trade, who
praised its outstanding natural beauty,
dramatic landscapes and ancient culture.
Thirty-one countries were considered for
the illustrious award this year, with
Cambodia coming top of the pile.
The European Council on Tourism and Trade
Best Tourism Destination for 2016, said its
press release issued late Wednesday for the
influential tourism designation.
Cambodia was named the “World’s Best
Tourism Destination” for 2016 at the annual
general assembly of the European Council
on Tourism and Trade.
Marking the first time the country has re-
ceived the prestigious award, Cambodia was
selected from a field of 30 countries that en-
tered the annual competition, taking top
post for “its rich cultural and historical leg-
acy” and natural beauty.
Its well-preserved antiquities, including the
Unesco World Heritage sites of Angkor Wat
and Preah Vihear temple were given special
mention. It also received praise for its 23
protected areas which give tourists access to
outstanding and pristine nature.
Cambodia has been as the World Best
Tourism Destination for 2016. Home of
the famous Angkor Wat, the title has
been conferred by The European Council
on Tourism and Trade (ECTT).
30 countries participated in this prestig-
ious annual competition, where in Cam-
bodia presented its report for the compe-
tition under the title 'Cambodia: The Land
of Magic-The Place Where Gods And
Kings Build the World!'.
Cambodia took the top spot in awards
owing to its rich cultural and historical
legacy and outstanding natural beauty.

52
Turkmenistan and Ashgabat –the perfect
places on Central Asia visited by European
Council on Tourism and Trade President

CAMBODIA: WORLD`S LEADING TOURISM DESTINATION FOR 2017

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