SlideShare uma empresa Scribd logo
1 de 38
Baixar para ler offline
M. CRUZ DEL BARRIO
HEAD OF HOME AND GARDEN RESEARCH
7 March 2015
HOMEWARES: TRENDS AND OPPORTUNITIES AROUND THE WORLD
2015 AND BEYOND
© Euromonitor International
2
Our Services
 Syndicated Market Research
 Custom Research and Consulting
Expansive Network
 On the ground researchers in 80 countries
 Cross-comparable data across every market
Our Expertise
 Consumer Trends & Lifestyles
 Product Categories & Distribution channels
 Economics & Forecasting
Who Is Euromonitor International?
INTRODUCTION
© Euromonitor International
3
Euromonitor International’s Network and Coverage
INTRODUCTION
© Euromonitor International
4
Euromonitor International’s Research Methodology
INTRODUCTION
HOMEWARES: MARKET OVERVIEW
CASE STUDY: GROUPE SEB – HOW TO BECOME A LEADER
FUTURE CHALLENGES AND OPPORTUNITIES
KEY TAKEAWAYS
US$84bn
GLOBAL RETAIL SALES OF
HOMEWARES (2014)
13%
GLOBAL GROWTH
(ANNUAL AVERAGE
2008-2013)
0.1%
OF TOTAL SALES
COME FROM THE US (2014)
© Euromonitor International
7
Homewares
US$84 bn
Dining
US$37 bn
Dinnerware
US$17bn
Beverageware
US$13 bn
Cutlery
US$7 bn
Kitchen
US$47 bn
Cookware
US$26 bn
Kitchenware
US$21 bn
The Building Blocks of the Global Homewares Industry
HOMEWARES: MARKET OVERVIEW
© Euromonitor International
8
Homewares value sales by region (2014)
Western Europe
32%
Australasia 1%
Middle East and
Africa 4%
Asia Pacific
30%
Eastern Europe
8%
North America
16%
Latin America
8%
China Leads Growth in Emerging Economies…
HOMEWARES: MARKET OVERVIEW
© Euromonitor International
9
Homewares value sales by region (2014)
Developed
markets
48%
Middle East and
Africa 4%
Asia Pacific
30%
Eastern Europe
8%
Latin America
8%
… but Developed Countries Remain Key Players
HOMEWARES: MARKET OVERVIEW
© Euromonitor International
10
How does Homewares Compare with other Industries?
HOMEWARES: MARKET OVERVIEW
70
75
80
85
90
Global Retail Sales by Industry, US$ billion, 2014
US$Billion
Coffee Laundry
Care
Ice
Cream
Vitamins and
Dietary
Supplements
Traditional
Toys and
Games
Homewares
© Euromonitor International
11
Homes = Homewares: Rising Ownership Drives Sales
HOMEWARES: MARKET OVERVIEW
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
China Turkey Brazil Russia S. Korea US
Net New Housing Completion (Selected Markets, 2008-2013)
© Euromonitor International
12
-30 -25 -20 -15 -10 -5 0 5 10 15 20
Spain
Mexico
US
France
Brazil
Turkey
S. Korea
Russia
China
New Housing Completions Growth:
Top and Bottom Countries, 2012-2014 % CAGR
2012-2014 % CAGR
Homes = Homewares: My Home is My Castle
HOMEWARES: MARKET OVERVIEW
Housing
construction
growing
fastest
Housing
construction yet
to recover to
pre-recession
levels
© Euromonitor International
13
Cooking is More than a Necessity
HOMEWARES: MARKET OVERVIEW
-2
-1
0
1
2
3
-2
-1
0
1
2
3
Stove Top
Cookware
Food Storage Kitchen
Utensils
Ovenware Beverageware Cutlery Dinnerware
%AnnualGrowth
US$Billion
Homewares Growth by Category (2008-2013)
2008-13 absolute 2008-13 CAGR %
© Euromonitor International
14
-3
-2
-1
0
1
2
3
2007-08 2008-09 2009-10 2010-11 2011-12 2012-13
%ValueGrowth
Homewares retail sales growth by category (World, 2013)
Beverageware Cutlery Dinnerware Cookware Kitchenware
Growing Cooking Interest Boosts Sales
Growth
Drivers
HOMEWARES: MARKET OVERVIEW
© Euromonitor International
15
15
20
25
2008 2009 2010 2011 2012 2013
US$perhousehold
World: Dining and Kitchen
Expenditure per Household, US$, 2008-2013
Dining Kitchen
Cooking Related Products Prove to Be More Resilient
HOMEWARES: MARKET OVERVIEW
US$105
US$94
US$90
© Euromonitor International
16
0%
25%
50%
75%
100%
Brazil Russia India Germany China France Japan UK US
Never prepare Less than 5 minutes 5-15 minutes 15-30 minutes 30+ minutes
How much time do you spend preparing lunch?
Euromonitor Survey on Eating Habits Around the World in 2013 (I)
HOMEWARES: MARKET OVERVIEW
%ofrespondents
© Euromonitor International
17
0%
25%
50%
75%
100%
China Japan India US UK Russia Brazil France Germany
Never prepare Less than 5 minutes 5-15 minutes 15-30 minutes 30+ minutes
How much time do you spend preparing dinner?
Euromonitor Survey on Eating Habits Around the World in 2013 (II)
HOMEWARES: MARKET OVERVIEW
%ofrespondents
© Euromonitor International
18
Stove Top Cookware vs Ovenware: Tale of Two Products
HOMEWARES: MARKET OVERVIEW
-1.0 -0.5 0.0 0.5 1.0 1.5 2.0 2.5
Asia Pacific
Latin America
Australasia
North America
Middle East and Africa
Eastern Europe
Western Europe
US$ billion
Stove Top cookware Vs. Ovenware absolute growth (2008-2013)
Stove Top Cookware Ovenware
© Euromonitor International
19
Roasting and Baking are Regional Preferences
HOMEWARES: MARKET OVERVIEW
93% of households have a microwave
0 20 40 60 80 100
China
Japan
Mexico
Chile
US
Brazil
Russia
UK
Ovens: Household penetration (2014)
0.1% of households have an oven
%ofhouseholds
100%
© Euromonitor International
20
China Shows No Interest in Microwaves
HOMEWARES: MARKET OVERVIEW
93% of households have a microwave
0 20 40 60 80 100
China
Mexico
Russia
Brazil
Japan
Chile
UK
US
Microwaves: Household penetration (2014)
Negligible household penetration
91%
%ofhouseholds
93%
HOMEWARES: MARKET OVERVIEW
CASE STUDY: GROUPE SEB – HOW TO BECOME A LEADER
FUTURE CHALLENGES AND OPPORTUNITIES
KEY TAKEAWAYS
© Euromonitor International
22
Groupe SEB: A History of Success
CASE STUDY: GROUPE SEB – HOW TO BECOME A LEADER
• Net Sales in Small Appliances (2013)
US$ 5.4 billion
• Net Sales in Homewares (2013)
US$ 2.8 billion
• Sales growth between 2008-2013
+6.5% CAGR
© Euromonitor International
23
1,800
1,900
2,000
2,100
2,200
2,300
2,400
2009 2010 2011 2012 2013
US$million
Groupe SEB Cookware Sales 2009-2013, US$ million, Retail Value RSP
Groupe SEB a leading player in cookware
CASE STUDY: GROUPE SEB – HOW TO BECOME A LEADER
© Euromonitor International
24
Acquisition of leading
local brands
Control of retail
network
Introduce other SEB
brands to market
• Supor
• Imusa
• Maharaja Whiteline
• Company operated
stores
• Third party retailers
• Imusa and Home &
Cook outlets
Groupe SEB global strategy
CASE STUDY: GROUPE SEB – HOW TO BECOME A LEADER
© Euromonitor International
25
0
50
100
150
200
250
300
2009 2010 2011 2012 2013 2014
Consumer Appliances:
Imusa brand volume sales 2009-2014 (‘000 units)
Volumesales(‘000units)
Company
operated stores in
Colombia (2014)
22
Largest cookware
company in the
US by value sales
(2014)
3rd
SEB’s Acquisitions to Bolster Retailing Presence (I): The Americas
CASE STUDY: GROUPE SEB – HOW TO BECOME A LEADER
Groupe SEB
takeover
© Euromonitor International
26
Company operated
stores in China
+1,000
Cookware brand
in China by sales,
2014
1st
SEB’s Acquisitions to Bolster Retailing Presence (II): China
CASE STUDY: GROUPE SEB – HOW TO BECOME A LEADER
0
100
200
300
400
500
600
2009 2010 2011 2012 2013 2014
Kitchen: Supor Brand Sales in China (US$ mn)
2009-2014
Valuesales(US$million)
© Euromonitor International
27
Currency Fluctuations Hit SEB
CASE STUDY: GROUPE SEB – HOW TO BECOME A LEADER
-20
-15
-10
-5
0
5
10
Japan Russia Turkey
%y-o-yvaluegrowth
Sales Growth Performance:
Local Currency and Euro Y-o-Y Exchange Rates 2012-2013
Local Currency Euro Y-o-Y Exchange Rates
HOMEWARES: MARKET OVERVIEW
CASE STUDY: GROUPE SEB – HOW TO BECOME A LEADER
FUTURE CHALLENGES AND OPPORTUNITIES
KEY TAKEAWAYS
© Euromonitor International
29
Commoditization of homewares
Competition from private label
Unclear brand segmentation
The Future Comes with Many Challenges
FUTURE CHALLENGES AND OPPORTUNITIES
© Euromonitor International
30
Strong growth forecast
Buoyant housing market
Strong social mobility
Young population
Strong growth in
multiple retailers
Contrasting Factors Shaping the Future of the Regions
Weak growth forecast
Struggling property
market
Uncertain economic
situation
Ageing population
Distribution networks
saturated but good
growth in online sales• Asia Pacific
• Latin America
• Middle East and Africa
• North America
• Australasia
• Western
Europe
FUTURE CHALLENGES AND OPPORTUNITIES
© Euromonitor International
31
Fastest Growing Markets
-2
0
2
4
6
0
50
100
150
Western
Europe
Australasia North
America
Eastern
Europe
Latin
America
Asia
Pacific
Middle
East and
Africa
2013-18CAGR%
US$perhousehold(2013)
Homewares: Inverse correlation between spend per household
and forecast growth
2013 US$ per household spend 2013-18 CAGR%
China Indonesia
Brazil UAE
Thailand
Growth will Come from Emerging Economies
FUTURE CHALLENGES AND OPPORTUNITIES
© Euromonitor International
32
0
2
4
6
8
10
12
0
10
20
30
40
50
60
70
Brazil US Russia Germany South Korea Argentina
%share
US$mn
Highest growth countries in Ovenware
and Share of Silicone in 2013
2009-13 absolute growth Ovenware 2013 silicone share in Ovenware %
Growth Through Innovation: Silicone in Ovenware
FUTURE CHALLENGES AND OPPORTUNITIES
© Euromonitor International
33
0
5
10
15
20
25
0
100
200
300
400
500
China Germany Russia US Canada South Korea
%share
US$mn
Highest growth countries in Kitchen Utensils
and Share of Silicone in 2013
2009-13 absolute growth Kitchen Utensils 2013 silicone share in Kitchen Utensils %
Growth Through Innovation: Silicone in Kitchen Utensils
FUTURE CHALLENGES AND OPPORTUNITIES
© Euromonitor International
34
■ Hygienic
■ Light
■ Easy to clean and store
■ Safer for baby food
■ Cheaper than glass and
ceramics
■ Limited cooking usage
(mainly baking)
■ Greater loyalty to
metal and wood in both
developed and
developing countries
The Pros and Cons for Silicone
FUTURE CHALLENGES AND OPPORTUNITIES
© Euromonitor International
35
Smart Objects and the Internet of Things
FUTURE CHALLENGES AND OPPORTUNITIES
US (2014)
SKE Lab Neo Smart Jar
112%
Tablet
Penetration
162%
Smartphone
Penetration
SEB Groupe: 40% of R&D allocated to
Smart Objects and Connectivity in 2014
Source: www.Indiegogo.com
HOMEWARES: MARKET OVERVIEW
CASE STUDY: GROUPE SEB – HOW TO BECOME A LEADER
FUTURE CHALLENGES AND OPPORTUNITIES
KEY TAKEAWAYS
© Euromonitor International
37
Key Takeaways
Emerging
Markets
• Growth
potential
• Lower
expenditure
per household
Developed
Market
• Stagnant
growth
• Higher
expenditure
per household
Creating
Value
• New Product
Development
• Materials and
formats
Smart
Home
• Homewares
as part of the
“Internet of
Things”
FUTURE CHALLENGES AND OPPORTUNITIES
© Euromonitor International
38
THANK YOU FOR LISTENING
M. Cruz del Barrio
Head of Home and Garden Research
cruz.delbarrio@euromonitor.com
Euromonitor International
60-61 Britton Street
London EC1M 5UX
www.euromonitor.com
Note: 2013 figures are based on part-year estimates. 2014 data is preliminary. Both are subject to change. Final data to be published May 2015

Mais conteúdo relacionado

Mais procurados

Intel International Business case study
Intel International Business case studyIntel International Business case study
Intel International Business case study
Joshua Norris
 
Vietnam Retail Market Report, Nielsen
Vietnam Retail Market Report, NielsenVietnam Retail Market Report, Nielsen
Vietnam Retail Market Report, Nielsen
Phi Jack
 

Mais procurados (20)

Final report LG Household and Healthcare
Final report LG Household and HealthcareFinal report LG Household and Healthcare
Final report LG Household and Healthcare
 
Fish sauce usage in Vietnam
Fish sauce usage in VietnamFish sauce usage in Vietnam
Fish sauce usage in Vietnam
 
Th true milk presentation
Th true milk presentationTh true milk presentation
Th true milk presentation
 
TV market in Vietnam
TV market in VietnamTV market in Vietnam
TV market in Vietnam
 
Plastic Manufacturing Company - Business Plan
Plastic Manufacturing Company - Business PlanPlastic Manufacturing Company - Business Plan
Plastic Manufacturing Company - Business Plan
 
Brief - Kinh Do moon cake
Brief - Kinh Do moon cakeBrief - Kinh Do moon cake
Brief - Kinh Do moon cake
 
Hanoi milk proposal final - 2014
Hanoi milk proposal final - 2014Hanoi milk proposal final - 2014
Hanoi milk proposal final - 2014
 
Nestle ppt
Nestle pptNestle ppt
Nestle ppt
 
Intel International Business case study
Intel International Business case studyIntel International Business case study
Intel International Business case study
 
Nestle
NestleNestle
Nestle
 
Nielsen - Vietnam retail landscape
Nielsen - Vietnam retail landscapeNielsen - Vietnam retail landscape
Nielsen - Vietnam retail landscape
 
Vietnam Retail Market Report, Nielsen
Vietnam Retail Market Report, NielsenVietnam Retail Market Report, Nielsen
Vietnam Retail Market Report, Nielsen
 
MARK 695A Integrated Marketing Communications (IMC) Case Study
MARK 695A Integrated Marketing Communications (IMC) Case StudyMARK 695A Integrated Marketing Communications (IMC) Case Study
MARK 695A Integrated Marketing Communications (IMC) Case Study
 
Fashion market studies_thailand_22042015
Fashion market studies_thailand_22042015Fashion market studies_thailand_22042015
Fashion market studies_thailand_22042015
 
Vietnam Startup Ecosystem 2021
Vietnam Startup Ecosystem 2021Vietnam Startup Ecosystem 2021
Vietnam Startup Ecosystem 2021
 
Vietnam Bottled Water Market Forecast 2025
Vietnam Bottled Water Market Forecast 2025Vietnam Bottled Water Market Forecast 2025
Vietnam Bottled Water Market Forecast 2025
 
Joint Venture, Nestle-General Mills
Joint Venture, Nestle-General MillsJoint Venture, Nestle-General Mills
Joint Venture, Nestle-General Mills
 
Vnm 20121219-buy
Vnm 20121219-buyVnm 20121219-buy
Vnm 20121219-buy
 
[B&company] Vietnam Chocolate Confectionery Market Overview
[B&company] Vietnam Chocolate Confectionery Market Overview[B&company] Vietnam Chocolate Confectionery Market Overview
[B&company] Vietnam Chocolate Confectionery Market Overview
 
Business models overview
Business models overviewBusiness models overview
Business models overview
 

Semelhante a Homewares: Trends and Opportunities Around the World in 2015 and Beyond

DIY Global Summit 2015 - Euromonitor Insights
DIY Global Summit 2015 - Euromonitor InsightsDIY Global Summit 2015 - Euromonitor Insights
DIY Global Summit 2015 - Euromonitor Insights
Euromonitor International
 
VisitEngland Domestic Trends 2020 Report introduced by Paul Flatters, Trajectory
VisitEngland Domestic Trends 2020 Report introduced by Paul Flatters, TrajectoryVisitEngland Domestic Trends 2020 Report introduced by Paul Flatters, Trajectory
VisitEngland Domestic Trends 2020 Report introduced by Paul Flatters, Trajectory
Bruce Martin
 
US and Global Economic Outlook: The Consumer View
US and Global Economic Outlook: The Consumer ViewUS and Global Economic Outlook: The Consumer View
US and Global Economic Outlook: The Consumer View
Vivastream
 
presentation final 1 ppt
presentation final 1 pptpresentation final 1 ppt
presentation final 1 ppt
Yuanqin zhuang
 
Home Care in South Africa
Home Care in South AfricaHome Care in South Africa
Home Care in South Africa
ReportsnReports
 

Semelhante a Homewares: Trends and Opportunities Around the World in 2015 and Beyond (20)

Tissue and Hygiene in 2014 and Beyond
Tissue and Hygiene in 2014 and BeyondTissue and Hygiene in 2014 and Beyond
Tissue and Hygiene in 2014 and Beyond
 
DIY Global Summit 2015 - Euromonitor Insights
DIY Global Summit 2015 - Euromonitor InsightsDIY Global Summit 2015 - Euromonitor Insights
DIY Global Summit 2015 - Euromonitor Insights
 
Domestic appliance market
Domestic appliance marketDomestic appliance market
Domestic appliance market
 
Do or Die: Retail Imperatives for Globalization, Personalization and Localiza...
Do or Die: Retail Imperatives for Globalization, Personalization and Localiza...Do or Die: Retail Imperatives for Globalization, Personalization and Localiza...
Do or Die: Retail Imperatives for Globalization, Personalization and Localiza...
 
Agriculture & food sectror india Insights
Agriculture & food sectror india InsightsAgriculture & food sectror india Insights
Agriculture & food sectror india Insights
 
BDO Breakout Session: 2014 Texas A&M Retailing Summit
BDO Breakout Session: 2014 Texas A&M Retailing Summit BDO Breakout Session: 2014 Texas A&M Retailing Summit
BDO Breakout Session: 2014 Texas A&M Retailing Summit
 
Presentations Electrolux Capital Markets Day 2014 - Jack Truong
Presentations Electrolux Capital Markets Day 2014 - Jack TruongPresentations Electrolux Capital Markets Day 2014 - Jack Truong
Presentations Electrolux Capital Markets Day 2014 - Jack Truong
 
VisitEngland Domestic Trends 2020 Report introduced by Paul Flatters, Trajectory
VisitEngland Domestic Trends 2020 Report introduced by Paul Flatters, TrajectoryVisitEngland Domestic Trends 2020 Report introduced by Paul Flatters, Trajectory
VisitEngland Domestic Trends 2020 Report introduced by Paul Flatters, Trajectory
 
B2B: Business case Gearbox
B2B: Business case GearboxB2B: Business case Gearbox
B2B: Business case Gearbox
 
Ian smith oneNS presentation october 2 2014
Ian smith oneNS presentation   october 2 2014Ian smith oneNS presentation   october 2 2014
Ian smith oneNS presentation october 2 2014
 
WHIRLPOOL ANALYSIS
WHIRLPOOL ANALYSIS WHIRLPOOL ANALYSIS
WHIRLPOOL ANALYSIS
 
Business Economic Environment BUSS4
Business Economic Environment BUSS4Business Economic Environment BUSS4
Business Economic Environment BUSS4
 
US and Global Economic Outlook: The Consumer View
US and Global Economic Outlook: The Consumer ViewUS and Global Economic Outlook: The Consumer View
US and Global Economic Outlook: The Consumer View
 
Global trends in AC&R 2014
Global trends in AC&R 2014Global trends in AC&R 2014
Global trends in AC&R 2014
 
Jean-Luc Michel, Head of Global Commercial Development, Merial
Jean-Luc Michel, Head of Global Commercial Development, MerialJean-Luc Michel, Head of Global Commercial Development, Merial
Jean-Luc Michel, Head of Global Commercial Development, Merial
 
Beyond beauty fashion and beauty
Beyond beauty fashion and beautyBeyond beauty fashion and beauty
Beyond beauty fashion and beauty
 
Sourcing Opportunities in Brazil - Market Survey
Sourcing Opportunities in Brazil - Market SurveySourcing Opportunities in Brazil - Market Survey
Sourcing Opportunities in Brazil - Market Survey
 
presentation final 1 ppt
presentation final 1 pptpresentation final 1 ppt
presentation final 1 ppt
 
Property Council Retail Forum | May 2015
Property Council Retail Forum | May 2015Property Council Retail Forum | May 2015
Property Council Retail Forum | May 2015
 
Home Care in South Africa
Home Care in South AfricaHome Care in South Africa
Home Care in South Africa
 

Mais de Euromonitor International

Mais de Euromonitor International (20)

Premiumisation of Beauty and Personal Care in Latin America
Premiumisation of Beauty and Personal Care in Latin AmericaPremiumisation of Beauty and Personal Care in Latin America
Premiumisation of Beauty and Personal Care in Latin America
 
Beauty and Personal Care in Sub-Saharan Africa
Beauty and Personal Care in Sub-Saharan AfricaBeauty and Personal Care in Sub-Saharan Africa
Beauty and Personal Care in Sub-Saharan Africa
 
New Opportunities in Global Food Market
New Opportunities in Global Food MarketNew Opportunities in Global Food Market
New Opportunities in Global Food Market
 
New Claims in Skincare: Anti-pollution and Probiotic Ingredients
New Claims in Skincare: Anti-pollution and Probiotic IngredientsNew Claims in Skincare: Anti-pollution and Probiotic Ingredients
New Claims in Skincare: Anti-pollution and Probiotic Ingredients
 
The New Face of Healthy Ageing
The New Face of Healthy AgeingThe New Face of Healthy Ageing
The New Face of Healthy Ageing
 
The Ever-Connected Consumer
The Ever-Connected ConsumerThe Ever-Connected Consumer
The Ever-Connected Consumer
 
Global Fintech: What's Hot and What's Not - Finovate March 2018
Global Fintech: What's Hot and What's Not - Finovate March 2018Global Fintech: What's Hot and What's Not - Finovate March 2018
Global Fintech: What's Hot and What's Not - Finovate March 2018
 
Economies in 2018
Economies in 2018Economies in 2018
Economies in 2018
 
Consumers in 2018: Key Insights
Consumers in 2018: Key InsightsConsumers in 2018: Key Insights
Consumers in 2018: Key Insights
 
Retail Reinvented: Digital Commerce Trends in 2017
Retail Reinvented: Digital Commerce Trends in 2017Retail Reinvented: Digital Commerce Trends in 2017
Retail Reinvented: Digital Commerce Trends in 2017
 
Healthy Living Megatrend in India: How Will it Shape Packaged Food and Bevera...
Healthy Living Megatrend in India: How Will it Shape Packaged Food and Bevera...Healthy Living Megatrend in India: How Will it Shape Packaged Food and Bevera...
Healthy Living Megatrend in India: How Will it Shape Packaged Food and Bevera...
 
Five Key Growth Trends for Asia Retailing
Five Key Growth Trends for Asia RetailingFive Key Growth Trends for Asia Retailing
Five Key Growth Trends for Asia Retailing
 
Understanding Megatrends: Their Influence on Luxury Travel Business and Consu...
Understanding Megatrends: Their Influence on Luxury Travel Business and Consu...Understanding Megatrends: Their Influence on Luxury Travel Business and Consu...
Understanding Megatrends: Their Influence on Luxury Travel Business and Consu...
 
Global Trends in Pet Care
Global Trends in Pet CareGlobal Trends in Pet Care
Global Trends in Pet Care
 
Key Drivers in the Australian Wine Industry
Key Drivers in the Australian Wine IndustryKey Drivers in the Australian Wine Industry
Key Drivers in the Australian Wine Industry
 
Alcoholic Drinks: A Global Snapshot - Presentation from Whiskies and Spirits ...
Alcoholic Drinks: A Global Snapshot - Presentation from Whiskies and Spirits ...Alcoholic Drinks: A Global Snapshot - Presentation from Whiskies and Spirits ...
Alcoholic Drinks: A Global Snapshot - Presentation from Whiskies and Spirits ...
 
Brazilian Tissue Market: Key Trends and Opportunities
Brazilian Tissue Market: Key Trends and OpportunitiesBrazilian Tissue Market: Key Trends and Opportunities
Brazilian Tissue Market: Key Trends and Opportunities
 
O Mercado de Bebidas Alcoólicas no Brasil
O Mercado de Bebidas Alcoólicas no BrasilO Mercado de Bebidas Alcoólicas no Brasil
O Mercado de Bebidas Alcoólicas no Brasil
 
Ingredient Trends and Innovation in Sun Protection
Ingredient Trends and Innovation in Sun ProtectionIngredient Trends and Innovation in Sun Protection
Ingredient Trends and Innovation in Sun Protection
 
Brexit and Trump: Tourism in Times of Political Disruptions
Brexit and Trump: Tourism in Times of Political DisruptionsBrexit and Trump: Tourism in Times of Political Disruptions
Brexit and Trump: Tourism in Times of Political Disruptions
 

Último

Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
lizamodels9
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
dlhescort
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
lizamodels9
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Dipal Arora
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 

Último (20)

Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 

Homewares: Trends and Opportunities Around the World in 2015 and Beyond

  • 1. M. CRUZ DEL BARRIO HEAD OF HOME AND GARDEN RESEARCH 7 March 2015 HOMEWARES: TRENDS AND OPPORTUNITIES AROUND THE WORLD 2015 AND BEYOND
  • 2. © Euromonitor International 2 Our Services  Syndicated Market Research  Custom Research and Consulting Expansive Network  On the ground researchers in 80 countries  Cross-comparable data across every market Our Expertise  Consumer Trends & Lifestyles  Product Categories & Distribution channels  Economics & Forecasting Who Is Euromonitor International? INTRODUCTION
  • 3. © Euromonitor International 3 Euromonitor International’s Network and Coverage INTRODUCTION
  • 4. © Euromonitor International 4 Euromonitor International’s Research Methodology INTRODUCTION
  • 5. HOMEWARES: MARKET OVERVIEW CASE STUDY: GROUPE SEB – HOW TO BECOME A LEADER FUTURE CHALLENGES AND OPPORTUNITIES KEY TAKEAWAYS
  • 6. US$84bn GLOBAL RETAIL SALES OF HOMEWARES (2014) 13% GLOBAL GROWTH (ANNUAL AVERAGE 2008-2013) 0.1% OF TOTAL SALES COME FROM THE US (2014)
  • 7. © Euromonitor International 7 Homewares US$84 bn Dining US$37 bn Dinnerware US$17bn Beverageware US$13 bn Cutlery US$7 bn Kitchen US$47 bn Cookware US$26 bn Kitchenware US$21 bn The Building Blocks of the Global Homewares Industry HOMEWARES: MARKET OVERVIEW
  • 8. © Euromonitor International 8 Homewares value sales by region (2014) Western Europe 32% Australasia 1% Middle East and Africa 4% Asia Pacific 30% Eastern Europe 8% North America 16% Latin America 8% China Leads Growth in Emerging Economies… HOMEWARES: MARKET OVERVIEW
  • 9. © Euromonitor International 9 Homewares value sales by region (2014) Developed markets 48% Middle East and Africa 4% Asia Pacific 30% Eastern Europe 8% Latin America 8% … but Developed Countries Remain Key Players HOMEWARES: MARKET OVERVIEW
  • 10. © Euromonitor International 10 How does Homewares Compare with other Industries? HOMEWARES: MARKET OVERVIEW 70 75 80 85 90 Global Retail Sales by Industry, US$ billion, 2014 US$Billion Coffee Laundry Care Ice Cream Vitamins and Dietary Supplements Traditional Toys and Games Homewares
  • 11. © Euromonitor International 11 Homes = Homewares: Rising Ownership Drives Sales HOMEWARES: MARKET OVERVIEW 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 China Turkey Brazil Russia S. Korea US Net New Housing Completion (Selected Markets, 2008-2013)
  • 12. © Euromonitor International 12 -30 -25 -20 -15 -10 -5 0 5 10 15 20 Spain Mexico US France Brazil Turkey S. Korea Russia China New Housing Completions Growth: Top and Bottom Countries, 2012-2014 % CAGR 2012-2014 % CAGR Homes = Homewares: My Home is My Castle HOMEWARES: MARKET OVERVIEW Housing construction growing fastest Housing construction yet to recover to pre-recession levels
  • 13. © Euromonitor International 13 Cooking is More than a Necessity HOMEWARES: MARKET OVERVIEW -2 -1 0 1 2 3 -2 -1 0 1 2 3 Stove Top Cookware Food Storage Kitchen Utensils Ovenware Beverageware Cutlery Dinnerware %AnnualGrowth US$Billion Homewares Growth by Category (2008-2013) 2008-13 absolute 2008-13 CAGR %
  • 14. © Euromonitor International 14 -3 -2 -1 0 1 2 3 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 %ValueGrowth Homewares retail sales growth by category (World, 2013) Beverageware Cutlery Dinnerware Cookware Kitchenware Growing Cooking Interest Boosts Sales Growth Drivers HOMEWARES: MARKET OVERVIEW
  • 15. © Euromonitor International 15 15 20 25 2008 2009 2010 2011 2012 2013 US$perhousehold World: Dining and Kitchen Expenditure per Household, US$, 2008-2013 Dining Kitchen Cooking Related Products Prove to Be More Resilient HOMEWARES: MARKET OVERVIEW US$105 US$94 US$90
  • 16. © Euromonitor International 16 0% 25% 50% 75% 100% Brazil Russia India Germany China France Japan UK US Never prepare Less than 5 minutes 5-15 minutes 15-30 minutes 30+ minutes How much time do you spend preparing lunch? Euromonitor Survey on Eating Habits Around the World in 2013 (I) HOMEWARES: MARKET OVERVIEW %ofrespondents
  • 17. © Euromonitor International 17 0% 25% 50% 75% 100% China Japan India US UK Russia Brazil France Germany Never prepare Less than 5 minutes 5-15 minutes 15-30 minutes 30+ minutes How much time do you spend preparing dinner? Euromonitor Survey on Eating Habits Around the World in 2013 (II) HOMEWARES: MARKET OVERVIEW %ofrespondents
  • 18. © Euromonitor International 18 Stove Top Cookware vs Ovenware: Tale of Two Products HOMEWARES: MARKET OVERVIEW -1.0 -0.5 0.0 0.5 1.0 1.5 2.0 2.5 Asia Pacific Latin America Australasia North America Middle East and Africa Eastern Europe Western Europe US$ billion Stove Top cookware Vs. Ovenware absolute growth (2008-2013) Stove Top Cookware Ovenware
  • 19. © Euromonitor International 19 Roasting and Baking are Regional Preferences HOMEWARES: MARKET OVERVIEW 93% of households have a microwave 0 20 40 60 80 100 China Japan Mexico Chile US Brazil Russia UK Ovens: Household penetration (2014) 0.1% of households have an oven %ofhouseholds 100%
  • 20. © Euromonitor International 20 China Shows No Interest in Microwaves HOMEWARES: MARKET OVERVIEW 93% of households have a microwave 0 20 40 60 80 100 China Mexico Russia Brazil Japan Chile UK US Microwaves: Household penetration (2014) Negligible household penetration 91% %ofhouseholds 93%
  • 21. HOMEWARES: MARKET OVERVIEW CASE STUDY: GROUPE SEB – HOW TO BECOME A LEADER FUTURE CHALLENGES AND OPPORTUNITIES KEY TAKEAWAYS
  • 22. © Euromonitor International 22 Groupe SEB: A History of Success CASE STUDY: GROUPE SEB – HOW TO BECOME A LEADER • Net Sales in Small Appliances (2013) US$ 5.4 billion • Net Sales in Homewares (2013) US$ 2.8 billion • Sales growth between 2008-2013 +6.5% CAGR
  • 23. © Euromonitor International 23 1,800 1,900 2,000 2,100 2,200 2,300 2,400 2009 2010 2011 2012 2013 US$million Groupe SEB Cookware Sales 2009-2013, US$ million, Retail Value RSP Groupe SEB a leading player in cookware CASE STUDY: GROUPE SEB – HOW TO BECOME A LEADER
  • 24. © Euromonitor International 24 Acquisition of leading local brands Control of retail network Introduce other SEB brands to market • Supor • Imusa • Maharaja Whiteline • Company operated stores • Third party retailers • Imusa and Home & Cook outlets Groupe SEB global strategy CASE STUDY: GROUPE SEB – HOW TO BECOME A LEADER
  • 25. © Euromonitor International 25 0 50 100 150 200 250 300 2009 2010 2011 2012 2013 2014 Consumer Appliances: Imusa brand volume sales 2009-2014 (‘000 units) Volumesales(‘000units) Company operated stores in Colombia (2014) 22 Largest cookware company in the US by value sales (2014) 3rd SEB’s Acquisitions to Bolster Retailing Presence (I): The Americas CASE STUDY: GROUPE SEB – HOW TO BECOME A LEADER Groupe SEB takeover
  • 26. © Euromonitor International 26 Company operated stores in China +1,000 Cookware brand in China by sales, 2014 1st SEB’s Acquisitions to Bolster Retailing Presence (II): China CASE STUDY: GROUPE SEB – HOW TO BECOME A LEADER 0 100 200 300 400 500 600 2009 2010 2011 2012 2013 2014 Kitchen: Supor Brand Sales in China (US$ mn) 2009-2014 Valuesales(US$million)
  • 27. © Euromonitor International 27 Currency Fluctuations Hit SEB CASE STUDY: GROUPE SEB – HOW TO BECOME A LEADER -20 -15 -10 -5 0 5 10 Japan Russia Turkey %y-o-yvaluegrowth Sales Growth Performance: Local Currency and Euro Y-o-Y Exchange Rates 2012-2013 Local Currency Euro Y-o-Y Exchange Rates
  • 28. HOMEWARES: MARKET OVERVIEW CASE STUDY: GROUPE SEB – HOW TO BECOME A LEADER FUTURE CHALLENGES AND OPPORTUNITIES KEY TAKEAWAYS
  • 29. © Euromonitor International 29 Commoditization of homewares Competition from private label Unclear brand segmentation The Future Comes with Many Challenges FUTURE CHALLENGES AND OPPORTUNITIES
  • 30. © Euromonitor International 30 Strong growth forecast Buoyant housing market Strong social mobility Young population Strong growth in multiple retailers Contrasting Factors Shaping the Future of the Regions Weak growth forecast Struggling property market Uncertain economic situation Ageing population Distribution networks saturated but good growth in online sales• Asia Pacific • Latin America • Middle East and Africa • North America • Australasia • Western Europe FUTURE CHALLENGES AND OPPORTUNITIES
  • 31. © Euromonitor International 31 Fastest Growing Markets -2 0 2 4 6 0 50 100 150 Western Europe Australasia North America Eastern Europe Latin America Asia Pacific Middle East and Africa 2013-18CAGR% US$perhousehold(2013) Homewares: Inverse correlation between spend per household and forecast growth 2013 US$ per household spend 2013-18 CAGR% China Indonesia Brazil UAE Thailand Growth will Come from Emerging Economies FUTURE CHALLENGES AND OPPORTUNITIES
  • 32. © Euromonitor International 32 0 2 4 6 8 10 12 0 10 20 30 40 50 60 70 Brazil US Russia Germany South Korea Argentina %share US$mn Highest growth countries in Ovenware and Share of Silicone in 2013 2009-13 absolute growth Ovenware 2013 silicone share in Ovenware % Growth Through Innovation: Silicone in Ovenware FUTURE CHALLENGES AND OPPORTUNITIES
  • 33. © Euromonitor International 33 0 5 10 15 20 25 0 100 200 300 400 500 China Germany Russia US Canada South Korea %share US$mn Highest growth countries in Kitchen Utensils and Share of Silicone in 2013 2009-13 absolute growth Kitchen Utensils 2013 silicone share in Kitchen Utensils % Growth Through Innovation: Silicone in Kitchen Utensils FUTURE CHALLENGES AND OPPORTUNITIES
  • 34. © Euromonitor International 34 ■ Hygienic ■ Light ■ Easy to clean and store ■ Safer for baby food ■ Cheaper than glass and ceramics ■ Limited cooking usage (mainly baking) ■ Greater loyalty to metal and wood in both developed and developing countries The Pros and Cons for Silicone FUTURE CHALLENGES AND OPPORTUNITIES
  • 35. © Euromonitor International 35 Smart Objects and the Internet of Things FUTURE CHALLENGES AND OPPORTUNITIES US (2014) SKE Lab Neo Smart Jar 112% Tablet Penetration 162% Smartphone Penetration SEB Groupe: 40% of R&D allocated to Smart Objects and Connectivity in 2014 Source: www.Indiegogo.com
  • 36. HOMEWARES: MARKET OVERVIEW CASE STUDY: GROUPE SEB – HOW TO BECOME A LEADER FUTURE CHALLENGES AND OPPORTUNITIES KEY TAKEAWAYS
  • 37. © Euromonitor International 37 Key Takeaways Emerging Markets • Growth potential • Lower expenditure per household Developed Market • Stagnant growth • Higher expenditure per household Creating Value • New Product Development • Materials and formats Smart Home • Homewares as part of the “Internet of Things” FUTURE CHALLENGES AND OPPORTUNITIES
  • 38. © Euromonitor International 38 THANK YOU FOR LISTENING M. Cruz del Barrio Head of Home and Garden Research cruz.delbarrio@euromonitor.com Euromonitor International 60-61 Britton Street London EC1M 5UX www.euromonitor.com Note: 2013 figures are based on part-year estimates. 2014 data is preliminary. Both are subject to change. Final data to be published May 2015