This presentation will cover the healthy living trend, how consumer are adopting healthy packaged foods & beverage options over categories such as carbonate beverages. The natural trend in packaged foods , beverages and ingredients. Few product/brand overview or case studies. Euromonitor’s market size details on Packaged Food and Beverages, growth forecast and business dynamics.

1. HEALTHY LIVING MEGATREND IN INDIA
HOW WILL IT SHAPE PACKAGED FOOD AND BEVERAGES?
FI INDIA, MUMBAI, 10TH NOVEMBER 2017
ABHINAV ANAND

2. GLOBAL PERSPECTIVE
INDIA IN FOCUS
CURRENT TRENDS
FUTURE OUTLOOK
KEY TAKEAWAYS

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Healthy Living is one of our eight focus megatrends
GLOBAL PERSPECTIVE
Experience More Shifting Market
Frontiers
Healthy Living Shopping
Reinvented
Ethical LivingMiddle Class
Retreat
Premiumisation Connected
Consumers

4. GLOBAL PERSPECTIVE
INDIA IN FOCUS
CURRENT TRENDS
FUTURE OUTLOOK
KEY TAKEAWAYS

5. 800India Health and Wellness
market size in INR bn 2016
10.0%Forecast CAGR HW
packaged food, 2016-21
7.0%Forecast CAGR HW
beverages, 2016-2021

6. GLOBAL PERSPECTIVE
INDIA IN FOCUS
CURRENT TRENDS
FUTURE OUTLOOK
KEY TAKEAWAYS

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Better for you: Sugar reduction becomes a key priority for manufacturers
CURRENT TRENDS
Consumer perception about health
drives low salt packaged food
Indian market opens up to sugar less
alternatives
Reduced fat milk dominates
packaged food category

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Fortified Functional: Opportunity to address vitamins’ deficiency
CURRENT TRENDS
FSSAI encourages fortification,
announces new standards
Vitamins and minerals lead Fortified
Functional ingredients
Probiotic drinking yoghurt remains
the most dynamic product

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Naturally Healthy: Affordability and consumer preference drive growth
CURRENT TRENDS
Consumers move from unpackaged
to packaged F&B
Juice brands introduce newer
flavours to attract consumers
Demand for Naturally Healthy olive
oil grows in India

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Organic: Organic products gets a push from government’s support
CURRENT TRENDS
India produces wide range of
organic products
Government’s support boosts
organic production
Organic milk a segment to watch out
for

11. GLOBAL PERSPECTIVE
INDIA IN FOCUS
CURRENT TRENDS
FUTURE OUTLOOK
KEY TAKEAWAYS

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Increase in demand for skimmed milk pushes growth in “Better for You”
FUTURE OUTLOOK
52.9%
25.0%
21.5%
0.4%
HW Retail value RSP in 2021 - INR 1,300 bn
Better for You Naturally Healthy
Fortified Functional Organic

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0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
2016 2017 2018 2019 2020 2021
RSPsalesinmillionINR
Growth in RSP sales in modern retail
Continued progress of modern grocery retailers to boost HW segment
FUTURE OUTLOOK

14. THANK YOU FOR LISTENING
ABHINAV ANAND
GLOBAL MARKET ANALYST
ABHINAV.ANAND@EUROMONITOR.COM