Thousands potential buyers are looking for the newest products and waiting for the first shopping day to buy them. And, of course, they would like to know what is the best shop to get what they need. Here at freshthing.org all this possibilities are available, all in one place.

1. FreshThings.org
... all in one place
L/O/G/O
KYIV VENTURE LAB
www.themegallery.com

2. About service
Thousands potential buyers are looking for the newest products and they
waiting for the first shopping day when they can buy it and would like to
know what is the best shop to buy what they need. We will give them
such possibility: all in one place at our web-site and through our mobile
application.

3. About Service
Service will run in the form of updates on the phone about newest things
in the shops, boutiques. Will show pictures and prices on website and
mobile application.
The website and mobile application contains newest products:
electronics(laptops, smartphones, etc)

4. Service Design

5. Our market
• Ukraine is the second largest
European country
• Population: 45.7M (#27 in
World)
• Majority of Ukrainian IT
specialists (est. 70%) work for
American or European
customers
Lviv
• The volume of e-commerce in Kyiv
Ukraine is $ 2 500 000 000

6. Hypothesis
Would you like to receive information about the start of sales of new
technological products in Ukraine?
We hope that our project FreshThings.org will sell our services to vendors
and shops for fixed cheap price.
We expect that customers are interested in our service is 3% of the
market.

7. Experiments
We did social survey of customers:
o Sex
o Marital status
o Age
o Do you use in your life the latest technological new products?
o How did you learn about new products?
o Would you like to receive information about the start of sales of new
technological products in Ukraine?
o Where you will be more convenient to obtain this information?

8. Results
Current results on 19.05.2012 are 75 answers.
Sex
Man Woman
43%
57% 0-17 18-24 25-35 36-50 50+
Single Married Other

9. Results
Do you use in your life the latest
technological new products?
Yes No
12%
88% How did you learn about new
products?
Internet TV From friends Other
15% 1%
5%
79%

10. New Hypothesis
Calculated size of our segment of market is
100 * 0.88 * 0.78 * 0.58 * 0.88 = 35%
Calculated volume of our segment is
2500000000 * 0.35= 875 000 000 USD
This is our segment of market for targeting. We will work for this
segment. Our services will be extended to American and European
markets after we have tested its on local Ukrainian market.

11. FreshThings.org
... all in one place
L/O/G/O
KYIV VENTURE LAB
www.themegallery.com