10 Core Components of Copywriting to Help You Write Winning Sales Copies for Better Conversion @https://wiseintro.co/freedomprofitsblueprint So why did I create this video? Copywriting is critical and essential for success in the current digital world. Content marketing, SEO, design, and growth hacking are part of a complete digital marketing plan hence it is vital to master your copywriting skills. Writing winning sales copies enable you to convert more readers into clients and I created this video to assist you, giving you the upper hand and advantage. What will you learn from this presentation? You will learn about sales copy strategies & tactics. This presentation explains the 10 core components of copywriting to help you write winning sales copies for better conversion. This video is for entrepreneurs, marketers, eCommerce sellers, or anyone who needs to write sales copy to sell more online. Enjoy the video and please “Share” this video to those who will find this beneficial. Thanks and stay awesome! Original Youtube Location: https://www.youtube.com/watch?v=TUTH632KRyM&feature=youtu.be Video can also be found at: LinkedIn post: https://www.linkedin.com/pulse/10-core-components-copywriting-help-you-write-winning-eugene-cheng Slideshare post: https://www.slideshare.net/EugeneChengBusinessG/writing-winning-sales-copies-copywriting-course-how-to-write-better-sales-copy Medium post: https://freedomprofits.quora.com/10-Core-Components-of-Copywriting-to-Help-You-Write-Winning-Sales-Copies-for-Better-Conversion Quora blog post: https://freedomprofits.quora.com/10-Core-Components-of-Copywriting-to-Help-You-Write-Winning-Sales-Copies-for-Better-Conversion Google+ post: https://plus.google.com/+EugeneChengNS/posts/bo93ZSN9YK4 Twitter post: https://twitter.com/eugene3107/status/843733135900794880 Facebook post: https://www.facebook.com/theeugenecheng/posts/1843281565938016 Connect with me personally at: Facebook: https://www.facebook.com/EugeneChengNS Clarity.fm: https://clarity.fm/eugenecheng85 Twitter: https://twitter.com/eugene3107 Youtube Channel: https://www.youtube.com/channel/UC2Iq2ov28Kz_EYVhIDKuq-A LinkedIn: http://www.linkedin.com/in/eugenecheng1 Medium: https://medium.com/@Eugene.Cheng Google +: https://plus.google.com/+EugeneChengNS

1. 10 Core Components of Copywriting
to Help You Write Winning Sales
Copies for Better Conversion
Eugene Cheng

2. What You Will Learn
• Sales copy strategies
& tactics.

3. What is
Copywriting?
• Definition: writing copy (text) to
advertize/market a product, service,
business, person, opinion or idea.
• Written text is how your buyers will first
experience you
• Specific Action To Take
• Primary Objective: to overcome buying
resistance to get the person to take

4. Copywriting Basics - Writing to
Sell
• Universal Motivations:
- Wealthy
- Popular
- Good looking/ Beautiful
- Love/ Relationship/
Intimacy
- Security/ Certainty
- Freedom/ Free time
- Healthy

5. Copywriting Basics - Core
Components
1. Headline
2. Describe the problem
3. Provide the solution
4. Credibility
5. Benefits THEN
features
6. Social proof
7. Your Offer
8. Guarantee
9. Scarcity

6. 1. Headline
• Grabs Attention – 90cents
on the dollar
• Makes people WANT to
read on
• Additional Resources:
Google

7. 2. Describe the
Problem
• “Core concept” > “Core
problem”
• Immediately relate to
readers
• Describe their main
problem(s)

8. 3. Provide the
Solution
• Make Your Product
Claim(s)
• State your product will
solve the problem(s).
• Check advertising
Regulations & Guidances

9. 4. Credibility
• Establish credibility of you/your
business/your brand
• Mention ANYTHING that sets you
apart from your competitors
• Can even reference quality of your
manufacturer if selling physical
products

10. 5. Benefits THEN
Features
• State (or list) main
benefits to your
customers.
• THEN state (or list) your
product’s features

11. 6. Social Proof
• Social Proof is INCREDIBLY
important for Sales &
Conversions
• Reviews & testimonials
• Include social proof in
description

12. 7. Your Offer
• What will they get?
- Price
- Bonuses
- Differentiate when
possible

13. 8. Guarantee
• Remove all risk from
buying
• Give the strongest
guarantee possible
• Incorporating guarantees =
hard hitting/ irresistible

14. 9. Scarcity
• Procrastination society…
• Need to tell people they CAN’T
wait
- Limited supply of bonuses/
products
- Bonus expires in 30-days
- Limited time pricing…ending
SOON

15. 10. Call to Action
• You’ve spelled out everything for
your potential customer.. BUT don’t
assume they know what to do.
• Tell them EXACTLY what to “right
now”
• Assume the sale (“when you click the
buy button…”)
• Replace “IF” with “WHEN”

16. Thank You!

17. Conclusion