This presentation discusses using social media effectively in MOOCs. It recommends using social media to increase followers, attract attention to course subjects, and create a community of learners to support informal learning. The document outlines nine steps to design a MOOC and describes various social media tools that can be used, including their pros and cons. It provides examples of social media use from previous MOOCs and discusses how social media can help foster a sense of belonging among students to reduce attrition.

2. Using Social Media effectively in
your MOOC
24 May 2016
Eleonora Panto, CSP, Italy
@epanto
This presentation reuse some slides from the EMMA webinar leaded by Deborah
Arnold and Denis Guvenatam, Alexandra Maurice University of Burgundy, France
@eumoocs #euMOOCs

3. Social Media activity for MOOCs is relevant
To increase
number of
followers, to
attract more
attention on
specific subjects
of different
courses
To create
community
learners and to
activate informal
learning, useful
for a complete
and rich learning
experience

4. How to design a MOOC in 9 easy stages (G. Siemens)
MOOC
Topic,
audience
Find
someone to
teach with
Determine
Content
Plan spaces
of
interaction
Plan
interactions
(live,
asynch)
Plan *your*
continued
presence
Learner
creation
(activities)
Promote
and share
Iterate and
improve
http://fr.slideshare.net/gsiemens/designing-and-running-a-mooc

5. How to design a MOOC in 9 easy stages (G. Siemens)
MOOC
Topic,
audience
Find
someone to
teach with
Determine
Content
Plan spaces
of
interaction
Plan
interactions
(live,
asynch)
Plan *your*
continued
presence
Learner
creation
(activities)
Promote
and share
Iterate and
improve
http://fr.slideshare.net/gsiemens/designing-and-running-a-mooc
Social media

6. Learner activities in a MOOC
Watch videos
Read material
Do quizzes
Research information
•Within the platform?
•In wider social media?
Share information and comment
•Individually
•Collaboratively
•Where to publish?
Produce artefacts
Evaluation
?
Certification

7. Why use social media in a MOOC?
Knowledge in a
MOOC is emergent
and dependent on
interaction with
others
Harness the power of
social and
participatory media
to enable participants
to communicate and
collaborate through a
variety of channels
Use hashtags and
curation tools to filter
and aggregate
Focus on
personalisation and
collective intelligence
Dave Cormier, quoted by Conole, G. (2013). MOOCs as disruptive
technologies: strategies for enhancing the learner experience and quality of
MOOCs. Revista de Educación a Distancia, 39, 1-17.

8. Which tools to use and why: pros and cons
Social
media tools
specific to
MOOC
platform
BLOG
COMMENTS
Well known
public social
media
FACEBOOK
TWITTER
Open
source
equivalents
of social
media
FRAMAPAD
DIASPORA

9. EMMA MOOCs examples
Coding inyour classroom now
It aims to CREATE A COMMUNITY about
computational thinking
Digital library in principle and practice
It aims to CREATE A COMMUNITY as part of
Digital Library
Open Wine MOOC

10. Coding in your classroom NOW
Jan – May 2016 - 13 weeks
Prof. Alessandro Bogliolo
EU CodeWEEK Ambassador
University Of Urbino
>6700 enrolled
>13000 pupils

11. EMMA Social: comments & personal blog
•

12. #CodeMOOC: Social Media classroom
>5800 subscriber to the FB
Group
>21000 views for the intro
video, about 4000 views for
every units

13. Digital library in principle and practice
April May 2016-4weeks
Prof. AnnaMaria Tammaro
Chair of IFLA Section Library Theory and Research
University Of Parma
>600 enrolled

14. Emma Digital Library social Blog & Post

15. Emma Digital Library weekly Newsletter

16. Emma Digital Library Social Media Classroom

17. Open Wine University

18. Social media activities (#OWU)
• Open Wine
University #OWU
University of Burgundy
• Draw taste map of tongue
• Make soil sausages
• Meet-ups for wine-tasting
• Sharing on social media
and EMMA blogs

19. Facebook benefit (#OWU)
• Interactions
with learners
(‘personal’
profile)
• Personal tips for
MOOC
• Free chat
Informal interactions

20. Live MOOC: Digital Culture and Writing

21. Even in a MOOC, Students Want to Belong
A key finding of this
research suggested
that where teachers
were able to foster a
sense of belonging in
their course, students
reported greater
enjoyment, reduced
anxiety and were less
inclined to withdraw
from the course.
http://www.socialsciencespace.com/2014/09/even-in-a-mooc-students-want-to-belong/

22. The Role of Social Media in MOOCs
The Role of Social Media in MOOCs: How to Use Social Media
to Enhance Student Retention.

23. Social Presence
• Social presence is the ability of participants to
identify within a community, in order to
communicate in a trusted environment, where
learners can develop personal relationships by
projecting their individual personalities
(Rourke et al., 2001).
• With its transparency, ease of use, and low
barriers to participation, Facebook embodies
this concept of social presence, enables
students to engage socially leading to dialogue
and collaboration.
https://onlinelearninginsights.wordpress.com/tag/how-to-use-
social-media-in-moocs/

24. Conditions for success
Fit for
purpose
Objective
Activities
Evaluation
Learners
at ease
with social
media
Risks
Questions
of Privacy
Teachers
at ease
with social
media
Professional
development
Alternative
strategies

25. Further resources
• Saijing Zheng, Kyungsik Han, Mary Beth Rosson, and John M. Carroll.
2016. The Role of Social Media in MOOCs: How to Use Social Media to
Enhance Student Retention. In Proceedings of the Third (2016) ACM
Conference on Learning @ Scale(L@S ’16). ACM, New York, NY, USA, 419-
428. DOI=http://dx.doi.org/10.1145/2876034.2876047
• Rourke, L., Anderson, T. Garrison, D. R., & Archer, W. (2001). Assessing
social presence in asynchronous, text-based computer
conferencing. Journal of Distance Education, 14(3), 51-70.
• Redeker, C., Ala-Mutka, K., Punie, Y. (2010) “Learning 2.0 – the Impact of
Social Media on Learning in Europe”, JRC Technical Notes.
ftp://ftp.jrc.es/pub/EURdoc/JRC56958.pdf
• http://www.teachthought.com/technology/22-ways-to-use-twitter-for-
learning-based-on-blooms-taxonomy/
• What resources do you know of?
Share here and/or on Twitter #euMOOCs

26. Thank you!