This presentation reflects on why it is important for researchers to think about writing for non-science audiences. It gives a few tips on how to go about preparing to do this and includes a small exercise to help you get started.

1. Ethel Makila
28 October 2015
Beyond the scientific article
Effective writing for non-scientific audiences

2. Outline
• Why
• Preparation
• Implementation
• Group exercise

3. Why
FundersFarmers Policy makers
Students
Private sector
ScientistsFamily

4. Principles
Accurate Brief
Clear

5. Preparation
•Define your scope
• Define your audience
• Determine purpose
• Decide the intended response

6. Implementation
•Outline material
•Address one issue
•Remember ‘ABC’
•Review
Brief
Accurate Clear

7. Exercise:
• In the groups you already are, select a research
topic.
• Define your audience
• Determine the purpose for which you are writing
the article
• Determine the intended response
• Write an about the research on no more than one
foolscap (2 notebook pages)