Great tips, resources, best practices and how-to's on Internet Marketing esp. to plan launch and grow a wildly successful business.

1. The Chazin GroupThe Chazin Group

2. The Chazin GroupThe Chazin Group

3. The Chazin GroupThe Chazin Group

4. Class Exercise:Class Exercise:

7. OK, So What’sOK, So What’s
InternetInternet
MarketingMarketing??

8. “Internet marketing is the process of
building and maintaining customer
relationships through online activities
to facilitate the change of ideas,
products, and services that satisfy the
goals of both parties.”
A Definition

9. Why ISN’TWhy ISN’T
Internet MarketingInternet Marketing
SOCIAL MEDIASOCIAL MEDIA??

10. SOCIAL MEDIASOCIAL MEDIA isis
social experiencessocial experiences
ONLINE!ONLINE!

11. What’s Social MediaSocial Media?
The Chazin GroupThe Chazin Group

12. The act of leveraging social media
platforms
(places where peopleplaces where people
connect and communicateconnect and communicate)
to promote a product or service.
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13. Leverage Social
Media to its
FULL Advantage
The Chazin GroupThe Chazin GroupEstablish a Brand Online

14. Online & Offline:
2 Worlds Collide
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15. Let’s start by talking
about social media as
a vehicle to promote
the BRAND called
“YOU.”
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16. • Become a Subject Matter Expert
• Get Published
• Identify Your USPUSP
• Your Product Features & Benefits
• Build a Rolodex of References/Testimonials:
– Professors, Advisors, Bosses, Peers
• Define 4-5 Success Stories
• Actively Promote Yourself AT ALL TIMES
• Defend Your Brand (Name) Against ALL Attacks
The Chazin GroupThe Chazin GroupSelf Promotion == BRANDINGBRANDING

17. The Chazin GroupThe Chazin GroupSocial Media Websites

18. The Chazin GroupThe Chazin GroupBuild a Solid Foundation

19. The Chazin GroupThe Chazin GroupStart with LinkedIn

20. The Chazin GroupThe Chazin GroupStart With LinkedIn

21. The Chazin GroupThe Chazin GroupYour Summary Matters ALOT
Your “BRAND” U.S.P

22. The Chazin GroupThe Chazin GroupLinkedIn

23. The Chazin GroupThe Chazin GroupLinkedIn

24. The Chazin GroupThe Chazin GroupYour Linked in Group Activity

25. The Chazin GroupThe Chazin GroupRecommendations MATTER!!!

26. Next Up…
The Chazin GroupThe Chazin GroupEstablish a Brand Online

27. The Chazin GroupThe Chazin GroupLeverage Your Twitter Account

28. The Chazin GroupThe Chazin GroupTweet Basics
Reference others
Share
information
140 Character Limit

29. The Chazin GroupThe Chazin Group### Hash Tags
BuildBuild
YourYour
Brand!Brand!

30. The Chazin GroupThe Chazin GroupEducate & Inform