It explains about the tips for carrying our E-Commerce market research. It explains about Market Research, Keyword Research, Social Media Research, Competitive Analysis, Focus Groups, Press Releases, Etc.

1. Carrying Out
E-Commerce Research
Source:

2. First get clear idea of who your
target clientele are, what’s on
offer from other e-commerce
sites, and how the market is
anticipated to grow.
To succeed in any business,
you need to plan, research
and understand the market.

3. Accessing ecommerce market research
reports of reputed and reliable market
research firms often comes at a cost.
Here are some good ways to
get started.

4. With Google Keyword Tool, you can conduct
fast and easy keyword research to know the
key-words related closely to your products
You can use this keywords in
your product descriptions,
names, web pages and blogs.
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5. Probe different social media
channels to know how your
brand and offerings are
perceived by customers.
By creating better social media campaigns,
make it easier to get noticed, attract
quality traffic your way, build a loyal
customer base & boost conversions

6. Take a close look at your competitors to find how
those sites are doing and the mistakes they have
made, it will helps in finalising your strategies.

7. Knowing what’s happening out there to what’s
new and what’s coming next, will let you
interpret what’s likely to work and what’s not.
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8. The data gathered from such focus groups can
offer you useful feedback and insight about your
business.
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9. Most e-commerce
market research firms
publish press releases to
get the word out.
If you don’t have the budget to
buy the complete reports, reading
the PRs carefully will help you.

10. Tools That
You’ll Need

12. Market research isn’t an easy task and can look
particularly difficult if you’re on a tight budget that
doesn’t allow you to either buy costly reports or pay
research firms to perform the job for you.
Use your learnings from this post, conduct thorough
market research, identify the weaknesses of your
competitors, find opportunities which may help you.
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