1. Technology For
e‐Commerce
(Get ready to make the most of it!)
Reshma Nagpal
Chief Marketing & Strategy Officer
Dynamic Vertical Solutions (DVS)
reshma.nagpal@dynamicverticals.com

2. What is E‐Commerce?
Definition:
“Deals with using the Internet, digital
communications and IT applications to
enable the buying/selling process”.
(The Gartner Group)

3. HOW BIG IS ONLINE COMMERCE?

4. Some Facts
(Micheal J. Silverstein et al and BCG)
Between 2010‐2020
• Consume goods and services (China / India) worth together
$64 Trillion
• India’s Contribution
$22.5 Trillion
• China’s Contribution
$41.5 Trillion
38x

5. Some Facts…
Internet Penetration (INDIA)
2015
250+ Million
Imagine the room for greater connectivity
Just 15% of urban middle class use the internet
Only 4% of rural middle class use the internet
2006 – only 31 million
2012
+121 million 23%

6. Some Facts…
ONLINE Retail Revenues (INDIA)
2020
$13.3‐17.6 Billion
2012 23%
$3.2 Billion

7. WHAT DOES IT MEAN FOR US?

8. Customers would be driving business
strategies.
Customer Driven Commerce
C‐Commerce
“As ‘e‐’ is a must have and no more good to
have”

9. LET US UNDERSTAND OUR
CUSTOMER CHARACTERSTICS

10. Customer Characteristics
• Young & Youthful – 135m v 30m
• Growing Aspirations with a larger Disposable Income
• Lack of Time / Constantly on the move
• Tech Savvy
• Has Awareness with Information on his Tips
• Connect 24x7 with Smart Phones / Smart Device
• Has a large reach via Social Cloud.
• Thus can Broadcast his Word of Mouth

11. WHY IS TECHNOLOGY SO
CRITICAL?
Let’s take a look.

12. “Drivers” for Success

13. Business Expectations
• Need for Agility
• Customer driven business strategy.
• Convert delighted customers to Raving Fans
• Managing “The Critic” customer
• (beyond value consciousness)

14. Business Expectations…
• Need to Penetrate rural & global Markets
• (Need for physical & online reach)
• Laser thin business margins
• (no room for experimentation )
• Change is inevitable
• (Readiness to adapt & Improvise each day.)
• Need for operational excellence

15. The Missing Key

16. Key Steps
4 Key Steps

17. HOW TO GO ABOUT IT ?

18. • Collaboration is the key
– Synergy amongst competing & complementing businesses.
– IT Infrastructure should support the need.
– Should be compliant to integrate with disparate systems
• Adaptable & Scalable Systems / Platforms.
– Avoid reinventing the wheel at each stages of growth
– Process / Processes should be quick to adapt and implement.
• Customer Focus is Crucial
– Hear & Interact with customers across all medias.
– Derive actionable results and track the out come

19. • Behavioral Marketing with Triangulation of Sales Data
– Smarter & automated segmentation [Income,region,city, urban/rural, gender, BEHAVIOUR]
– Utilize the wealth of sales data & make it work
• Automated and Integrated Platform Solution
– Do not invest in segregated systems.
– Look at integrated platform based solutions.
– SHOULD NOT NEED AN ARMY TO MANAGE TECHNOLOGY GROWTH
• Global Outlook / Reach
– IT systems must have ability to go global.
– Should be able to cross‐pollinate across systems.

20. To Summarize

21. Contact Us
Dynamic Vertical Software Pvt. Ltd.
ASIA PACIFIC | EUROPE | MIDDLE EAST | AFRICA | USA
sales@dynamicverticals.com www.dynamicverticals.com
INDIA & SUBCONTINENT
Gurgaon: 6th Floor, Plot No. 80, Sector‐44, Behind Ramada Hotel, Gurgaon‐122003. Haryana
Phone: +91‐124‐4581000 | Fax: +91‐124‐4581026
Bangalore: Level ‐ 9, Raheja Towers, MG Road, Bangalore‐560001. Karnataka | Phone: 9910993984
Mumbai: 1st Floor, Parinee Crescenzo, C38 & C39,G Block, Bandra Kurla Complex, Bandra (East), Mumbai‐400051
Phone : +91‐22‐33040606 Fax : +91‐124‐4581026
USA
MEA
Princeton: 12 Roszel Road,
Dubai: 301, Alfa Building, Dubai
Suite B‐200,
Internet City, U.A.E. PO Box 500810.
NJ 08540‐6234.
Phone: +971‐0‐43630373
Phone : (609) 452‐9551.
Fax : +971‐0‐44278680
Fax : (609) 452‐0614.