The healthcare industry in India is growing rapidly, expected to reach $280 billion by 2020 with a CAGR of 22.9%. Many startups are emerging to capitalize on this growth by developing new technologies in areas like hospital management systems, doctor discovery, medicine delivery, and home healthcare services. Technology is playing a leveling role by enabling monitoring of health data through wearables and other devices, allowing both patients and healthcare providers to better track and evaluate health progress. There is increased focus on preventive healthcare as consumers become more aware of its importance and make use of digital tools to monitor their health.

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Healthcare Startups Grin at
Growth Prospects in India
Mobile health and fitness start-up HealthifyMe, run by Caeruz Ventures
Pvt. Ltd, said on Wednesday that it has received $1 million in funding
from Dubai-based venture capital fund, NB Ventures.
#DigitalErra Thought Corner
Today, the healthcare industry in India stands at more than $100 billion
and is expected to reach $280 billion by 2020 with a CAGR of 22.9%
whereas the home healthcare is believed to be growing at a CAGR of
9%. An IBEF report further says that the healthcare industry size is
expected to touch $160 billion by the end of 2017.

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Over the past few months health-tech has been buzzing with startups
helping in hospital management systems, doctor discovery, delivery of
medicines, and now more importantly home healthcare services. There
has been a revolution in the Indian healthcare space as the consumers are
now looking for services that can be personalized to suit their needs.
Therefore, to cater to the personalized healthcare requirements of the
Indian consumers, digital healthcare providers aim to play a catalytic
role.
Technology Gives Health-tech A Level Playing Field
Technology has to play a leveling ground and there can be no two ways
about it. But it all depends on the kind of technology you are using and
the kind of problem you are solving. If you understand the problem and
solve that problem with the right technology, then the task becomes
simpler.
Wearables exist for the purpose of monitoring everything from blood
sugar levels, to blood pressure, to medication, to weight and levels of
activity. From small devices to patches, healthcare providers can receive
a steady stream of data that can be used to evaluate a patient. Also,
Government is essentially starting a broad spectrum of services with
diagnostics, because it is a gateway to health.
Preventive Healthcare Is In
Preventive medicine is clearly a sector where you are likely to see a lot
more activity next year as we saw this year. Consumers are becoming
much more aware of prevention, responsibility for their own health and

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health records, and the need to monitor their own health more. They are
making use of digital technology in much larger numbers than before.
InnAccel, a med-tech-specific accelerator that aims to drive innovation
in the medical devices space, says that close to 90 percent of startups
they evaluated in 2015 were working on preventive and monitoring-
based healthcare solutions.
This year, invested companies also include search-and-discovery
platforms such as Lybrate and Practo, diagnostic test aggregators,
wellness marketplaces, and home healthcare firms like Portea and
personalized nutrition coaches, all of which are available via apps. There
are also apps enabling video-based consultations with specialists and
medical advice from doctors aggregated to give patients the best
diagnoses possible remotely, like with Doctors Circle.
Conclusion
Some of the key trends seen this year are deeper penetration of online
healthcare startups. There has also been greater awareness and adoption
of preventive healthcare using technology-based devices by consumers.