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Estudio34 Presents Brightonseo 2013 Keving Gibbons, BlueGlass
1.
Creating a Digital
Team in 2013 BrightonSEO, 12th April 2013
2.
First Tip: Stop
calling it SEO!
3.
We all know
there’s huge benefits in search http://www.seomoz.org/blog/inbound-marketing-is-taking-off
4.
But in 2013
you need to consider the bigger picture
5.
How do you
define a marketing asset?
6.
You need to
tear down the silos
7.
SEO done in
a silo looks like this…
8.
Content marketing with
looks like this!
9.
What would you
prefer? 1. Making an average piece of content rank #1 2. Creating the best piece of content on a subject
10.
Creating outstanding content
is hard work!
11.
But you can
make it happen with buy-in from everyone
12.
Make your brand
team feel involved
13.
Leverage PR relationships
14.
Promote via social
channels
15.
Ensure full benefit
is achieved for SEO
16.
Advertise via paid
media in-line with your goals
17.
The whole needs
to be greater than the sum of all parts
Notas do Editor
*Internal data*
*Internal data*
*Internal data*
*Internal data*
*Internal data*
*Internal data*
*Internal data*
*Internal data*
*Internal data*
*Internal data*
*Internal data*
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