Create a robust digital marketing strategy that works for your business. Here are the best 7 digital marketing trends we're excited to see in 2022.

1. Top 7
Digital Marketing
Trends of 2022
Video Marketing Will Rule
Influencer Marketing Will Be
More Crucial
Personalized Messages
Leverage Micro-Moments
Voice Search Optimization
Omnichannel Marketing Will
Prevail
Mobile-First Approach
To maximize customer engagement, you must focus on a
mobile-first approach. Whether you are a B2B or B2C
business, your digital marketing strategy is incomplete and
incompetent without considering mobile.
Let’s face it! People love videos. In 2020the year of Covid
pandemic, 96 percent of consumers increased video
content consumption. Besides, 9 out of 10 viewers
admitted that they wanted to see more videos from their
favorite brands.
Lack of trust in social media influence is one of the prime
reasons you need to analyze social media sentiment.
Whether it is purely for sales or increasing brand
awareness purposes, you got to address the growing
skepticism around social media influence.
Micro-moments have an importance of their own and
Google explains these as ‘I want to do, I want to go, I want
to know, and I want to buy moments’. Micro-moments can
be made the most of through targeted and personalized
advertising.
Voice search is becoming commonplace and shoppers
across the world are increasingly making the most of this
feature. Optimizing your website for voice search is one of
the best ways to make your website content more
interactive and effective
Maintaining a consistent brand voice is essential to the
success of your online marketing endeavors. Omnichannel
marketing can do wonders for your business
and you must harness it to your advantage.
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Another key digital marketing trend is proper segmentation
of customers and connecting with them through
personalized and automated messages. In the process,
you can focus on using state-of-the-art tools such as
MailChimp and WordPress Popup Plugins such as PopUp
Anything- A Marketing PopUp.