1. LEAN STARTUP
IN BIG CORPORATIONS
Erkan Taş
M-Commerce Manager
TURKCELL
erkan.tas@turkcell.com.tr
linkedin.com/in/erkantas
@erkan_tas
2. Corporate Misunderstanding
“Million dollar businesses / products rise from garages; we can
build up one too with all these easy & big resources that we
have.”
“This will be the next big thing…”
“All of our competitors doing this, we should too…”
“This market has an X Billion cap; so even we capture Y% of
it, we make Z Million Dollars!”
4. IDEA
Where is that IDEA?
Real Customer
Problem / Need
Outside (not in
the office)
Corporations tend to think…
Startups should think…
OutsideInside
Outside Inside
6. Importance of Sales Pitch
Sports
Education
Work
Salary
House
Children
Rent
Bills
Girlfriend
Movies
Music
Hobbies
Travel
Bank
Debt
Friends
Social Life
Internet
Shopping
Car
Insurance
Discounts
Family
Wife
Husband
Boyfriend
Activities
Traffic Phone
Computer
Exams
Career
Health
your
SALES PITCH
needs to be told in
5-10 sec.
8. What is a Startup? AndWhat is Lean?
“A Startup is a temporary organization used to search for a
sustainable & scalable business model” – Steve Blank
“A Startup is first of all an experiment, it is a human institution
designed to deliver a new product or service under conditions of
extreme uncertainty” – Eric Ries
“Lean is an approach for launching businesses & products, that
relies on experimentation, iterative product releases and engaging
a particular type of customer – to shorten product development
cycles, measure progress, and gain valuable customer feedback.” –
Eric Ries
9. First, validate it…
Is the Problem / Need real?
Is your Value Proposition solving it?
Do you have a Product-Market Fit?
10. How to Experiment
Draw a Business Model Canvas
Build an MVP
Pick an OMTM
Test
Iterate, Pivot or Preserve
Your Hypothesis
Minimum Viable Product
The One Metric Matters for the
whole team at that stage
Pick & employ the valid tests for
your current phase & product
Take agile actions considering
the results of your experiment &
keep experimenting.
12. What is an MVP?
“Minimum Viable Product (MVP) is a strategy for fast & quantitative
market testing of a product.”
“MVP is that version of a new product which allows a team to collect
maximum amount of validated learning about customers with the
least effort.”
“An MVP has just those features that allow the product to be
deployed, and no more.”
“MVP should provide the Value Proposition to be tested. No more, no
less.”
“Better to be deployed to a specific set of customers – Early Adaptors
– who are more forgiving, likely to give feedback & visionary to grasp
a product vision from an early prototype.”
17. The problem with theWaterfall
Planning
Development
Testing
Risk is not reduced
Changeability is
reduced over
time
Visibility
builds late
Learning
collected at the
end
18. The solution of Agile
Planning
Development
Testing
Risk reduced by
every batch
Changeability
much less if at all
reduced
Visibility builds
with each batch
Learning collected &
used within the project
Planning
Development
Testing
Planning
Development
Testing
19. Startup = Growth
And to grow really big, it must:
(A) make something lots of people want.
(B) reach and serve all those people.
20. Basics of Growth
Growth%
Time
Startup tries to
figure out what
it’s doing.
Startup matches the
conditions A & B.
This ascent phase
defines the
Startup, the length &
slop determine the
company size.
Startup becomes
a big company;
growth will slow
due to internal &
market limits.
21. Metrics Matter (Lean Analytics)
To “measure” during the phases, focus on OMTM:
Your Business
YourStage
Empathy (Acquisition)
Stickiness (Retention)
Virality (Referral)
Revenue (Monetization)
Scale (Growth)
ONE METRIC THAT
MATTERS
(OMTM)
23. North Star of Startups
“For startups, growth is a constraint much like
truth. Every successful startup is at least partly a
product of the imagination of growth.” – Paul
Graham
= GROWTH
• Do only what brings significant growth.
• May end up with a totally different
company than you imagined.
• Following the truth wherever it leads is
better than being influenced by what
we wish.
24. South Star of Startups
90% of Startups fail. At least fail fast without
spending millions…