4/01/10 - Downtown Women's Club DWC+ Teleclass - Optimizing your Online Image with Diane K. Danielson

1. Optimizing your Online Presence Diane K. Danielson Ceo, Downtown Women’s Club 1

2. 2 Optimizing your online presence Help your target market find you Control what you can about what they find Distinguish yourself/your company Use LinkedIn and blogs to build your network

3. 3 Google Maps = New Yellow Pages

4. 4 Google.com>Business Solutions>Local Business Center

5. 5 Google.com>Business Solutions>Local Business Center

6. 6 Google.com>Business Solutions>Local Business Center

7. Is Your Website Social Media Friendly? 7

8. 8 It’s all about the “About” page

9. 9 URLs, Title Tags, and Search

10. Linking Up on LinkedIn:It’s a portfolio, not just a profile 10

11. 11 Profile Basics: Picture Status updates Complete titles Keywords Recommendations Connections URL Portfolio

12. 12 Profile Basics: Picture Status updates Complete titles Keywords Recommendations Connections URL Portfolio

13. 13 Privacy & other settings

14. Blog Link Slideshare Google Presentation 14 Applications

16. Intros to people your friends know

18. LinkedIn Open Networkers (LIONs)

19. Defer Facebook friend requests15

21. Write recommendations

22. Status updates

23. Add presentations/links to white papers

25. Answers16

26. Groups – join or start one 17

27. 18

30. “Blogs are so 2004” Paul Boutin, Wired Blogs = 2010 Business Tool To engage your target market To showcase expertise Search engine optimization As your actual website Add live content on static websites Supplement e-newsletters To feed content to Facebook, Twitter and LinkedIn As a way to get that book you've always wanted to write out of your system! 21

31. Blogs – showcase expertise 22

32. Blogs – Search Engine Optimization Name: you or your brand? Location: website or standalone? Solo/group? Pick your niche Keywords/hot issues Links (your site/others) Tips/advice Reviews/opinions Ads or no ads 23

33. Blog – on your website 24

34. RSS feeds Really Simple Syndication It’s how we get news Titles/PR: First 5 Words 25

35. Blogs – how much, how often? Minimum = 1 per week/10 days How to do daily posts: Link to other posts/articles Pre-post items Create a group blog Blog promotion Social media reciprocity Repurposing content Blog directories 26

36. Business Blog – Success Story 27

37. Business Blog 28

38. Thank you Diane K. Danielson Twitter: @DowntownWoman 29