1. Asset Specification
For the interactive media product that is being created for this project has certain asset specifications,
the first asset is the target audience. The target audience of the product comes with the guidelines
from the chosen video; the chosen video of this project is a woman’s perfume advert so this means
that the targeted gender is female although due to the maturity of the video and of the potential track
means that the age range will be between 15 and 50 years old.
Another asset of the product is its purpose, the purpose of the product is to help the audience to
understand the advert and to realise its purpose that it the advert is selling a particular product.
Another asset of the project is the genre; the genre of the advertisement is calm and collected which
means that more relaxed and feminine women would show a particular interest in the product.
Another asset of the product will be the voice over which will help the public to understand the product
and it will also apply a creative edge to the product. The sound list is also an asset to the product as
the product depends on the sound list in order to know which sounds are included within the track
when broken down.