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TRANSLATION &
LOCALIZATION
best practices & lessons
TRANSLATION &
LOCALIZATION
best practices & lessons
Erik
Bernskiöld
bernskioldmedia.com
@ErikBernskiold
GLOBALIZATION
languages
196
COUNTRIES
LANGUAGES
6 500
OVER
LANGUAGE
APPRECIATION
UNDERSTANDING
DIFFERENCES
PURE TRANSLATION
REGIONAL ADAPTION
PURE TRANSLATION
SIMPLE
!Just Add Language
PLUGINS
SAME
STRUCTURE
SAME
CONTENT
PLUGINS
Polylang
BUT ?
???
?
?
?
IF
WHAT
WE WANT
DIFFERENT
CONTENT
REGIONAL ADAPTION
MULTISITE
DIFFERENT
STRUCTURE
DIFFERENT
CONTENT
CULTURE
“A culture is the configuration of
learned behavior and results of
behavior whose component elements
are shared and transmitted by the
members of a particular society”
– Ralph Linton (1945)
LOCALES
COUNTRY + LANGUAGE
english
french
COUNTRY +
LOCALES
COUNTRY + LANGUAGE
USER FOCUS
GOOD
TRANSLATIONS
SETTING
EXPECTATIONS
LANGUAGE
SWITCHER
GOOGLE
TRANSLATE
QUESTIONS
?
???
?
?
?
bernskioldmedia.com
@ErikBernskiold
TRANSLATION &
LOCALIZATION
best practices & lessons

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