MediaFirst Video Processing is the most advanced software-defined video processing offering from Ericsson to address all media processing requirements from acquisition to video delivery to all screens. It is built upon nearly 25 years of world-leading video compression expertise, powered by award winning in-house R&D and algorithm research and now including the most comprehensive virtualized video encoding capabilities in the industry. MediaFirst Video Processing takes a uniquely powerful and flexible approach to video processing for the delivery of ultra-high quality video with the highest efficiency, supporting rapid deployment and development on any platform, while also offering a unified workflow. It embraces Ericsson’s move towards software centric architectures to address operators’ challenges, while retaining core competencies of performance, flexibility, scalability and reliability.

1. Cloud-ready software-defined video processing for any screen
ERICSSON mediafirst
video processing
http://www.ericsson.com/spotlight/media

2. In order to meet the expectations of today’s TV
consumer, service providers need to deploy more flexible
architectures that can handle multiple types of content
delivery without having to build vast ecosystems. What
is more, increasing numbers of broadcasters and content
owners are bypassing entire networks and looking
to deliver content over-the-top (OTT). With the fast
pace in which technology changes, there is increasing
importance in the ability to launch services quicker than
ever, while also having the flexibility to migrate smoothly
between different processing platforms.
At the same time TV service providers need to leverage
the benefits provided by their existing investments, while
bringing in new technologies to work alongside current
infrastructures in such a way that operational complexity
is not increased. Simplifying operational processes and
changing
video landscape
providing the flexibility to change architectures safely and
easily becomes a key requirement.
Increase in video traffic places heavy demands on
networks, so maximizing bandwidth efficiency remains
an underlying challenge. Having the best compression
performance to enable the delivery of the highest video
quality to consumers is becoming crucial in an environment
with a high number and choice of delivery mechanisms for
the increasing content types.
This drives the need for agile solutions with faster time to
market, flexible architectures and OPEX models, which
would enable media players to meet growing consumer
expectations simply and reliably over multiple deployment
options of video processing and always ensuring the best
performance.
introducing
ericsson mediafirst
video processing
MediaFirstVideo Processing is the most advanced
software-defined video processing offering from Ericsson
to address all media processing requirements from
acquisition to video delivery to all screens.
It is built upon nearly 25 years of world-leading video
compression expertise, powered by award winning
in-house R&D and algorithm research and now including
the most comprehensive virtualized video encoding
capabilities in the industry. MediaFirstVideo Processing
takes a uniquely powerful and flexible approach to video
processing for the delivery of ultra-high quality video with
the highest efficiency, supporting rapid deployment and
development on any platform, while also offering a unified
workflow. It embraces Ericsson’s move towards software
centric architectures to address operators’ challenges,
while retaining core competencies of performance,
flexibility, scalability and reliability.
A World of Applications
At the heart of Ericsson MediaFirstVideo Processing
is a suite of applications, allowing a ‘mix and match’
approach to meet operators’ processing needs. It offers
the most comprehensive video processing toolset that
can run across any platform type. With MediaFirstVideo
Processing, Ericsson does not only offer the flexibility to
bundle functionalities in the best way to meet specific
customer needs, but in a world where technology changes
fast, it allows the evolution of each individual functional
block as a standalone component or service solution.

3. The management layer provides the gateway to the
system, simplifying setup, control and management of
all processing applications, and providing a dynamic and
customizable window on the health and status of the
system. Providing an abstracted and workflow-based
service configuration mechanism, MediaFirstVideo
Processing addresses the complexity operational teams
mediafirst video processing
key components
MediaFirst Video Processing is built on an open framework that connects three core components: video-specific
management, processing and compute platforms.
The processing suite is comprised of all the
transformation functions Ericsson has developed in
its award winning receivers, encoders and multiplexer
products.The toolset addresses every processing need
from 4:2:2 10 bit decoding to HEVC encoding at Ultra
HD resolutions. Customers have full flexibility to licence
now have to manage by providing a consistent and
user friendly, UX focused management layer. With a
focus on rapid service deployment and architecture
change, combined with simple abstracted management
views, this complexity is absorbed by MediaFirstVideo
Processing and not the operation budget.
MANAGEMENT
any of the MediaFirstVideo Processing applications
to deliver the most agile video-specific infrastructure
and enable the most dynamic workflows that take full
advantage of software-defined concepts and flexible
compute platforms.
PROCESSING
Compute platforms from Ericsson offer the greatest
flexibility and highest performance in the industry.
Ericsson is unique in offering both bespoke hardware
appliances powered with the world’s most powerful
video chip, alongside COTS IT appliances that can
be deployed in private clouds, or leverage Ericsson’s
software suite of management and processing in public
cloud environments. With MediaFirstVideo Processing,
Ericsson offers the most comprehensive platform
choice or customers can even opt to have the ultimate
combination of bespoke compute platforms, own-data
center infrastructure and public cloud to best fits their
needs.
COMPUTE PLATFORMS
PROCESS
LIVE
PREPARE
CONTENT
MONETIZE
CONTENT
MediaFirst Video Processing can be flexibly configured for different business solutions to best address a variety of
market needs.
Content Preparation
MediaFirst Video Processing speeds the delivery of high-quality video originating from raw files
or live feeds to any device. It simplifies workflow management and addresses content packaging
complexities, automating processes for maximum cost and time efficiencies.
Live Video Processing
MediaFirst Video Processing supports a range of live TV deployment models that power flexible,
efficient and agile rollouts. Regardless of whether it is live software processing, addressing IT
efficiency needs via virtualized deployments of broadcast and multiscreen services hosted in public
or private clouds or focusing on cost optimization through reduced deployment footprint and
OPEX with Ericsson custom built platform, MediaFirst Video Processing provides the best video
compression efficiency and total cost of ownership when launching a live TV service.
Content Monetization
Ericsson MediaFirst Video Processing unlocks the full revenue opportunity for content distributed
over any network. It packs crucial support functions, such as content localization, targeted
advertising and piracy protection to take advantage of new opportunities and protect against
constantly-changing challenges introduced by a digital world.

4. © Ericson AB 2016
The content of this document is subject to revision
without notice due to continued progress in
methodology, design and manufacturing. Ericsson
shall have no liability for any error or damage of
any kind resulting from the use of this document.
Americas
Ericsson Television Inc.
4500 River Green Parkway
Duluth, GA 30096
USA
Telephone: +1 678 812 6300
Email:
tvsalesamericas@ericsson.com
tvsupportamericas@ericsson.com
Asia Pacific
Ericsson
12/F Devon House Taikoo Place
979 King’s Road Quarry Bay
Hong Kong
Telephone: +852 2590 2388
Email:
tvbusinessapac@ericsson.com
Europe, Middle East,
India and Africa
Ericsson Television Limited
Strategic Park
Comines Way
Hedge End
Southampton
Hampshire
SO30 4DA
United Kingdom
Telephone: +44 (0)23 8048 4666
Email:
tvsalesemea@ericsson.com
tvsupportemea@ericsson.com