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© Ericsson 2014 Source: Ericssonwww.ericsson.com/ourportfolio/telecom-operators/key-event-experience
459
MILLION
91%
Throughout the
event, 26.7 TB
of data traffic
was used
1.5 TB of data was
consumed during the
championship match
alone – the equivalent
of downloading 1,000
full length movies
more than the London
2012 international games
2.5
TIMES
3.5
TIMES
With 64 MATCHES taking place
across 12 cities, mobile networks
were under extreme pressure
AIRPORTS
STADIUMS91% of mobile internet
usage was for accessing
social media sites
For 8 WEEKS, mobile traffic
was 3 TIMES THE NORMAL LEVEL
8
WEEKS
Average attendance at the
matches was over 50,000 – the
same population as a small city
50,00064
MATCHES
HOTELS
AND MANY MORE
REAL-TIME MONITORING
EXTRA SUPPORT
Additional experts proactively
manage networks in real-time
and provide a speedy remedy
Temporary hardware provided the
needed additional coverage and
capacity in and outside the arena
more than the biggest
pro American football
game in 2014
Coverage and capacity move with the crowd
– even in surrounding hotels, transport hubs
and entertainment districts
crowd Capacity1
Going social3
Demand for data2
Key Event Experience4
Maximizing Spectators’ Experience
When the biggest football tournament ever unfolded in Brazil in 2014, fans used
their mobile phones to share the excitement of every goal, tackle and penalty.
So how did operators manage this massive rise in mobile broadband use to deliver
the best experience possible?
4.5 MILLION
phone calls were
made during
the event
The total data
traffic was equivalent
to 48.5 MILLION
photo uploads
75 percent of the fans rated the mobile network performance
equal to or higher than their daily experience.
The outcome was a high performing network where fans
were able to share their once-in-a-lifetime experiences
spontaneously, positively impacting operators’ brands –
a win for all.
The result?

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Infograph: Maximizing spectators' experience

  • 1. © Ericsson 2014 Source: Ericssonwww.ericsson.com/ourportfolio/telecom-operators/key-event-experience 459 MILLION 91% Throughout the event, 26.7 TB of data traffic was used 1.5 TB of data was consumed during the championship match alone – the equivalent of downloading 1,000 full length movies more than the London 2012 international games 2.5 TIMES 3.5 TIMES With 64 MATCHES taking place across 12 cities, mobile networks were under extreme pressure AIRPORTS STADIUMS91% of mobile internet usage was for accessing social media sites For 8 WEEKS, mobile traffic was 3 TIMES THE NORMAL LEVEL 8 WEEKS Average attendance at the matches was over 50,000 – the same population as a small city 50,00064 MATCHES HOTELS AND MANY MORE REAL-TIME MONITORING EXTRA SUPPORT Additional experts proactively manage networks in real-time and provide a speedy remedy Temporary hardware provided the needed additional coverage and capacity in and outside the arena more than the biggest pro American football game in 2014 Coverage and capacity move with the crowd – even in surrounding hotels, transport hubs and entertainment districts crowd Capacity1 Going social3 Demand for data2 Key Event Experience4 Maximizing Spectators’ Experience When the biggest football tournament ever unfolded in Brazil in 2014, fans used their mobile phones to share the excitement of every goal, tackle and penalty. So how did operators manage this massive rise in mobile broadband use to deliver the best experience possible? 4.5 MILLION phone calls were made during the event The total data traffic was equivalent to 48.5 MILLION photo uploads 75 percent of the fans rated the mobile network performance equal to or higher than their daily experience. The outcome was a high performing network where fans were able to share their once-in-a-lifetime experiences spontaneously, positively impacting operators’ brands – a win for all. The result?