SlideShare uma empresa Scribd logo

Social Media for Business

•Transferir como PPTX, PDF•
•
Scout Digital Marketing
Scout Digital Marketing

In June 2013 I presented to a Women's Business Luncheon on the basic considerations and tips for using social media for businesses.

TecnologiaNegócios
1 de 27
Social media IS a natural online progression of networking, and method for building brand awareness that may lead to new business contacts and opportunities…
Reasons for using social media for business • Building brand awareness • Improving online presence • Communication • Convenience • Demonstrate expertise • Promote key products/services • Attract like-minded clients
Reasons for using social media for business • Listening • Learning • Product and service development and research • Feedback • Market research • Enquiries • Referrals
Content Strategy Needed to continually feed the social media beast. • Relevant to your brand. • Of interest to your audiences. • Will assist to achieve aims and objectives.
Channel Strategy • What channels are your target audiences using? • What channels are best suited to your content? • What channels will assist in achieving your aims and objectives? • How many channels can you (realistically) maintain?
Channel Strategy Different uses/approaches for different channels: • Website: “hub” for all activity. • Facebook Page: social/behind the scenes, informal. • LinkedIn company page: company news/updates. • Twitter: short company updates and shared news. • Email: regular summaries of all key activity.
Aims and Objectives Audiences Brand Personality Content Channels Campaigns Analytics Digital/Socia l Media Strategy
Example
Example Company A • Website • Store front with sign
Example Company A • Website • Store front with sign Company B • Website with blog • 500 email database • 150 Facebook Page likes • 200 Twitter followers • 50 LinkedIn company page followers
Summary and tips • Know your aims and objectives • Know your audience/s • Have a strategy • Continually source and create content • Don’t forget about email • Use channels differently • Measure, learn and refine • Make social media a help, not a hindrance • Enjoy!
Social Media for Business

Recomendados

Digital Strategy Basics
Digital Strategy BasicsDigital Strategy Basics
Digital Strategy BasicsScout Digital Marketing
 
Measuring Digital Marketing Success
Measuring Digital Marketing SuccessMeasuring Digital Marketing Success
Measuring Digital Marketing SuccessScout Digital Marketing
 
HighRoad U Webinar: Best Practices: Using Social Media to Grow Membership
HighRoad U Webinar: Best Practices: Using Social Media to Grow MembershipHighRoad U Webinar: Best Practices: Using Social Media to Grow Membership
HighRoad U Webinar: Best Practices: Using Social Media to Grow MembershipHighRoad Solution
 
Content Marketing Strategy 2016 08-10
Content Marketing Strategy 2016 08-10Content Marketing Strategy 2016 08-10
Content Marketing Strategy 2016 08-10Patty Swisher
 
Deepak singh resume
Deepak singh resumeDeepak singh resume
Deepak singh resumeDeepak Singh ♠Social Media Lingo♠
 
Managing a Growing Social Media Strategy
Managing a Growing Social Media StrategyManaging a Growing Social Media Strategy
Managing a Growing Social Media StrategySysomos
 
Blueprint for constructing a powerful web presence - 2019
Blueprint for constructing a powerful web presence - 2019Blueprint for constructing a powerful web presence - 2019
Blueprint for constructing a powerful web presence - 2019Stoney deGeyter
 
WHAT IS INBOUND SELLING? (AND WHY YOU NEED IT NOW) [INBOUND 2014]
WHAT IS INBOUND SELLING? (AND WHY YOU NEED IT NOW) [INBOUND 2014]WHAT IS INBOUND SELLING? (AND WHY YOU NEED IT NOW) [INBOUND 2014]
WHAT IS INBOUND SELLING? (AND WHY YOU NEED IT NOW) [INBOUND 2014]HubSpot
 

Recomendados

Digital Strategy Basics
Digital Strategy BasicsDigital Strategy Basics
Digital Strategy BasicsScout Digital Marketing
 
Measuring Digital Marketing Success
Measuring Digital Marketing SuccessMeasuring Digital Marketing Success
Measuring Digital Marketing SuccessScout Digital Marketing
 
HighRoad U Webinar: Best Practices: Using Social Media to Grow Membership
HighRoad U Webinar: Best Practices: Using Social Media to Grow MembershipHighRoad U Webinar: Best Practices: Using Social Media to Grow Membership
HighRoad U Webinar: Best Practices: Using Social Media to Grow MembershipHighRoad Solution
 
Content Marketing Strategy 2016 08-10
Content Marketing Strategy 2016 08-10Content Marketing Strategy 2016 08-10
Content Marketing Strategy 2016 08-10Patty Swisher
 
Deepak singh resume
Deepak singh resumeDeepak singh resume
Deepak singh resumeDeepak Singh ♠Social Media Lingo♠
 
Managing a Growing Social Media Strategy
Managing a Growing Social Media StrategyManaging a Growing Social Media Strategy
Managing a Growing Social Media StrategySysomos
 
Blueprint for constructing a powerful web presence - 2019
Blueprint for constructing a powerful web presence - 2019Blueprint for constructing a powerful web presence - 2019
Blueprint for constructing a powerful web presence - 2019Stoney deGeyter
 
WHAT IS INBOUND SELLING? (AND WHY YOU NEED IT NOW) [INBOUND 2014]
WHAT IS INBOUND SELLING? (AND WHY YOU NEED IT NOW) [INBOUND 2014]WHAT IS INBOUND SELLING? (AND WHY YOU NEED IT NOW) [INBOUND 2014]
WHAT IS INBOUND SELLING? (AND WHY YOU NEED IT NOW) [INBOUND 2014]HubSpot
 
Use of linked in for Professional and Students_Mujeeb Riaz
Use of linked in for Professional and Students_Mujeeb RiazUse of linked in for Professional and Students_Mujeeb Riaz
Use of linked in for Professional and Students_Mujeeb RiazMujeeb Riaz
 
Better B2B Content: Developing Customer-Centric Content Live Web Clinic
Better B2B Content: Developing Customer-Centric Content Live Web ClinicBetter B2B Content: Developing Customer-Centric Content Live Web Clinic
Better B2B Content: Developing Customer-Centric Content Live Web ClinicBrainrider B2B Marketing
 
Socail media presentation
Socail media presentationSocail media presentation
Socail media presentationgihan aboueleish
 
Initial stages of digital marketing
Initial stages of digital marketingInitial stages of digital marketing
Initial stages of digital marketingTushar Batra
 
Coming From Sysomos In 2016
Coming From Sysomos In 2016Coming From Sysomos In 2016
Coming From Sysomos In 2016Sysomos
 
Facebook Topic Data With Sysomos Scout
Facebook Topic Data With Sysomos ScoutFacebook Topic Data With Sysomos Scout
Facebook Topic Data With Sysomos ScoutSysomos
 
How to Prioritize Social Networks Your Business Should Invest In
How to Prioritize Social Networks Your Business Should Invest In How to Prioritize Social Networks Your Business Should Invest In
How to Prioritize Social Networks Your Business Should Invest In Pam Moore
 
Social 101
Social 101Social 101
Social 101451 Marketing
 
Social Media Monthly #4
Social Media Monthly #4Social Media Monthly #4
Social Media Monthly #4ryanmorejon
 
How to get started with Content Marketing
How to get started with Content MarketingHow to get started with Content Marketing
How to get started with Content MarketingHarry Ven
 
Building a customer-centric content development plan
Building a customer-centric content development planBuilding a customer-centric content development plan
Building a customer-centric content development planBrainrider B2B Marketing
 
Personalization your Landing Page Breakthrough
Personalization your Landing Page BreakthroughPersonalization your Landing Page Breakthrough
Personalization your Landing Page BreakthroughInsightera - B2B Personalization
 
Online brandingReputationManagement_Fb,Twit,Linkedin
Online brandingReputationManagement_Fb,Twit,LinkedinOnline brandingReputationManagement_Fb,Twit,Linkedin
Online brandingReputationManagement_Fb,Twit,LinkedinVinoth Kumar
 
Facebook marketing
Facebook marketingFacebook marketing
Facebook marketingIndGlobal Digital Private Limited
 
HighRoad U Webinar: Overview: Using Social Media to Grow Membership
HighRoad U Webinar: Overview: Using Social Media to Grow MembershipHighRoad U Webinar: Overview: Using Social Media to Grow Membership
HighRoad U Webinar: Overview: Using Social Media to Grow MembershipHighRoad Solution
 
Web Design 101: Design Concepts and the Development Process
Web Design 101: Design Concepts and the Development ProcessWeb Design 101: Design Concepts and the Development Process
Web Design 101: Design Concepts and the Development ProcessAngela Burruss
 
LinkedIn for Business (updated)
LinkedIn for Business (updated)LinkedIn for Business (updated)
LinkedIn for Business (updated)TwoBees: Digital Media Training & Consultancy
 
Finding 500 Million New Fans on Sina Weibo
Finding 500 Million New Fans on Sina WeiboFinding 500 Million New Fans on Sina Weibo
Finding 500 Million New Fans on Sina WeiboLAT Multilingual - Translation & Marketing Inc.
 
Cascade Server + Spectate + Your Content Strategy
Cascade Server + Spectate + Your Content StrategyCascade Server + Spectate + Your Content Strategy
Cascade Server + Spectate + Your Content Strategyhannonhill
 
Business Education Series: Cut Through The Noise: Using Social Media to Grow ...
Business Education Series: Cut Through The Noise: Using Social Media to Grow ...Business Education Series: Cut Through The Noise: Using Social Media to Grow ...
Business Education Series: Cut Through The Noise: Using Social Media to Grow ...Greater Reston Chamber of Commerce
 
Social Network Prioritization - How to Prioritize Investment in Social Media
Social Network Prioritization - How to Prioritize Investment in Social Media Social Network Prioritization - How to Prioritize Investment in Social Media
Social Network Prioritization - How to Prioritize Investment in Social Media Marketing Nutz
 
Website Management with Doomain Name and
Website Management with Doomain Name andWebsite Management with Doomain Name and
Website Management with Doomain Name andAhamedShiblyFHshibly
 

Mais conteúdo relacionado

Mais procurados

Use of linked in for Professional and Students_Mujeeb Riaz
Use of linked in for Professional and Students_Mujeeb RiazUse of linked in for Professional and Students_Mujeeb Riaz
Use of linked in for Professional and Students_Mujeeb RiazMujeeb Riaz
 
Better B2B Content: Developing Customer-Centric Content Live Web Clinic
Better B2B Content: Developing Customer-Centric Content Live Web ClinicBetter B2B Content: Developing Customer-Centric Content Live Web Clinic
Better B2B Content: Developing Customer-Centric Content Live Web ClinicBrainrider B2B Marketing
 
Initial stages of digital marketing
Initial stages of digital marketingInitial stages of digital marketing
Initial stages of digital marketingTushar Batra
 
Coming From Sysomos In 2016
Coming From Sysomos In 2016Coming From Sysomos In 2016
Coming From Sysomos In 2016Sysomos
 
Facebook Topic Data With Sysomos Scout
Facebook Topic Data With Sysomos ScoutFacebook Topic Data With Sysomos Scout
Facebook Topic Data With Sysomos ScoutSysomos
 
How to Prioritize Social Networks Your Business Should Invest In
How to Prioritize Social Networks Your Business Should Invest In How to Prioritize Social Networks Your Business Should Invest In
How to Prioritize Social Networks Your Business Should Invest In Pam Moore
 
Social Media Monthly #4
Social Media Monthly #4Social Media Monthly #4
Social Media Monthly #4ryanmorejon
 
How to get started with Content Marketing
How to get started with Content MarketingHow to get started with Content Marketing
How to get started with Content MarketingHarry Ven
 
Building a customer-centric content development plan
Building a customer-centric content development planBuilding a customer-centric content development plan
Building a customer-centric content development planBrainrider B2B Marketing
 
Online brandingReputationManagement_Fb,Twit,Linkedin
Online brandingReputationManagement_Fb,Twit,LinkedinOnline brandingReputationManagement_Fb,Twit,Linkedin
Online brandingReputationManagement_Fb,Twit,LinkedinVinoth Kumar
 
HighRoad U Webinar: Overview: Using Social Media to Grow Membership
HighRoad U Webinar: Overview: Using Social Media to Grow MembershipHighRoad U Webinar: Overview: Using Social Media to Grow Membership
HighRoad U Webinar: Overview: Using Social Media to Grow MembershipHighRoad Solution
 
Web Design 101: Design Concepts and the Development Process
Web Design 101: Design Concepts and the Development ProcessWeb Design 101: Design Concepts and the Development Process
Web Design 101: Design Concepts and the Development ProcessAngela Burruss
 
Cascade Server + Spectate + Your Content Strategy
Cascade Server + Spectate + Your Content StrategyCascade Server + Spectate + Your Content Strategy
Cascade Server + Spectate + Your Content Strategyhannonhill
 
Business Education Series: Cut Through The Noise: Using Social Media to Grow ...
Business Education Series: Cut Through The Noise: Using Social Media to Grow ...Business Education Series: Cut Through The Noise: Using Social Media to Grow ...
Business Education Series: Cut Through The Noise: Using Social Media to Grow ...Greater Reston Chamber of Commerce
 

Mais procurados (20)

Use of linked in for Professional and Students_Mujeeb Riaz
Use of linked in for Professional and Students_Mujeeb RiazUse of linked in for Professional and Students_Mujeeb Riaz
Use of linked in for Professional and Students_Mujeeb Riaz
 
Better B2B Content: Developing Customer-Centric Content Live Web Clinic
Better B2B Content: Developing Customer-Centric Content Live Web ClinicBetter B2B Content: Developing Customer-Centric Content Live Web Clinic
Better B2B Content: Developing Customer-Centric Content Live Web Clinic
 
Socail media presentation
Socail media presentationSocail media presentation
Socail media presentation
 
Initial stages of digital marketing
Initial stages of digital marketingInitial stages of digital marketing
Initial stages of digital marketing
 
Coming From Sysomos In 2016
Coming From Sysomos In 2016Coming From Sysomos In 2016
Coming From Sysomos In 2016
 
Facebook Topic Data With Sysomos Scout
Facebook Topic Data With Sysomos ScoutFacebook Topic Data With Sysomos Scout
Facebook Topic Data With Sysomos Scout
 
How to Prioritize Social Networks Your Business Should Invest In
How to Prioritize Social Networks Your Business Should Invest In How to Prioritize Social Networks Your Business Should Invest In
How to Prioritize Social Networks Your Business Should Invest In
 
Social 101
Social 101Social 101
Social 101
 
Social Media Monthly #4
Social Media Monthly #4Social Media Monthly #4
Social Media Monthly #4
 
How to get started with Content Marketing
How to get started with Content MarketingHow to get started with Content Marketing
How to get started with Content Marketing
 
Building a customer-centric content development plan
Building a customer-centric content development planBuilding a customer-centric content development plan
Building a customer-centric content development plan
 
Personalization your Landing Page Breakthrough
Personalization your Landing Page BreakthroughPersonalization your Landing Page Breakthrough
Personalization your Landing Page Breakthrough
 
Online brandingReputationManagement_Fb,Twit,Linkedin
Online brandingReputationManagement_Fb,Twit,LinkedinOnline brandingReputationManagement_Fb,Twit,Linkedin
Online brandingReputationManagement_Fb,Twit,Linkedin
 
Facebook marketing
Facebook marketingFacebook marketing
Facebook marketing
 
HighRoad U Webinar: Overview: Using Social Media to Grow Membership
HighRoad U Webinar: Overview: Using Social Media to Grow MembershipHighRoad U Webinar: Overview: Using Social Media to Grow Membership
HighRoad U Webinar: Overview: Using Social Media to Grow Membership
 
Web Design 101: Design Concepts and the Development Process
Web Design 101: Design Concepts and the Development ProcessWeb Design 101: Design Concepts and the Development Process
Web Design 101: Design Concepts and the Development Process
 
LinkedIn for Business (updated)
LinkedIn for Business (updated)LinkedIn for Business (updated)
LinkedIn for Business (updated)
 
Finding 500 Million New Fans on Sina Weibo
Finding 500 Million New Fans on Sina WeiboFinding 500 Million New Fans on Sina Weibo
Finding 500 Million New Fans on Sina Weibo
 
Cascade Server + Spectate + Your Content Strategy
Cascade Server + Spectate + Your Content StrategyCascade Server + Spectate + Your Content Strategy
Cascade Server + Spectate + Your Content Strategy
 
Business Education Series: Cut Through The Noise: Using Social Media to Grow ...
Business Education Series: Cut Through The Noise: Using Social Media to Grow ...Business Education Series: Cut Through The Noise: Using Social Media to Grow ...
Business Education Series: Cut Through The Noise: Using Social Media to Grow ...
 

Semelhante a Social Media for Business

Social Network Prioritization - How to Prioritize Investment in Social Media
Social Network Prioritization - How to Prioritize Investment in Social Media Social Network Prioritization - How to Prioritize Investment in Social Media
Social Network Prioritization - How to Prioritize Investment in Social Media Marketing Nutz
 
Website Management with Doomain Name and
Website Management with Doomain Name andWebsite Management with Doomain Name and
Website Management with Doomain Name andAhamedShiblyFHshibly
 
Let's Get Social: Social Media as a Business Growth Tool
Let's Get Social: Social Media as a Business Growth ToolLet's Get Social: Social Media as a Business Growth Tool
Let's Get Social: Social Media as a Business Growth ToolCo-Communications
 
Twitter Masterclass - 28/08/12
Twitter Masterclass - 28/08/12Twitter Masterclass - 28/08/12
Twitter Masterclass - 28/08/12Michelle Russell
 
MFR Social Media Workshop - 27th March 2012
MFR Social Media Workshop - 27th March 2012MFR Social Media Workshop - 27th March 2012
MFR Social Media Workshop - 27th March 2012snowmarketing
 
New Media for Business, a Primer
New Media for Business, a PrimerNew Media for Business, a Primer
New Media for Business, a PrimerSarah McMaster
 
SCSAE Marketing Plan 101
SCSAE Marketing Plan 101SCSAE Marketing Plan 101
SCSAE Marketing Plan 101Dana Morgan
 
Social Media Marketing (SMM) training in Hyderabad
Social Media Marketing (SMM) training in HyderabadSocial Media Marketing (SMM) training in Hyderabad
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
 
Social Media Marketing (SMM) training in Hyderabad
Social Media Marketing (SMM) training in HyderabadSocial Media Marketing (SMM) training in Hyderabad
Social Media Marketing (SMM) training in Hyderabadsowmyavibhin
 
Social Media Marketing (SMM) training in Hyderabad
Social Media Marketing (SMM) training in HyderabadSocial Media Marketing (SMM) training in Hyderabad
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
 
Social Media Marketing (SMM) training in Hyderabad
Social Media Marketing (SMM) training in HyderabadSocial Media Marketing (SMM) training in Hyderabad
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
 
Social Media Marketing (SMM) training in Hyderabad
Social Media Marketing (SMM) training in HyderabadSocial Media Marketing (SMM) training in Hyderabad
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
 
Digital marketing ad campaign by pielverse for 2016
Digital marketing ad campaign by pielverse for 2016Digital marketing ad campaign by pielverse for 2016
Digital marketing ad campaign by pielverse for 2016Manish Gurung
 
Social Road Trip Workshop - Thurso - May 2013
Social Road Trip Workshop - Thurso - May 2013Social Road Trip Workshop - Thurso - May 2013
Social Road Trip Workshop - Thurso - May 2013snowmarketing
 
Marketing for Nonprofits: Presentation to the Association of Fundraising Prof...
Marketing for Nonprofits: Presentation to the Association of Fundraising Prof...Marketing for Nonprofits: Presentation to the Association of Fundraising Prof...
Marketing for Nonprofits: Presentation to the Association of Fundraising Prof...Amy Atkinson Communications
 
Digital marketing course in Chandigarh.pptx
Digital marketing course in Chandigarh.pptxDigital marketing course in Chandigarh.pptx
Digital marketing course in Chandigarh.pptxasmeerana605
 
Social Media Marketingwithsample..pptx
Social Media Marketingwithsample..pptxSocial Media Marketingwithsample..pptx
Social Media Marketingwithsample..pptxCatherineMutuc
 
Social Media Marketing Full Presentation
Social Media Marketing Full PresentationSocial Media Marketing Full Presentation
Social Media Marketing Full Presentationmweisburgh
 
Using & Tracking New Media - Marketing Retirement Homes & Senior Care
Using & Tracking New Media - Marketing Retirement Homes & Senior CareUsing & Tracking New Media - Marketing Retirement Homes & Senior Care
Using & Tracking New Media - Marketing Retirement Homes & Senior CareOur Kids Media
 

Semelhante a Social Media for Business (20)

Social Network Prioritization - How to Prioritize Investment in Social Media
Social Network Prioritization - How to Prioritize Investment in Social Media Social Network Prioritization - How to Prioritize Investment in Social Media
Social Network Prioritization - How to Prioritize Investment in Social Media
 
Website Management with Doomain Name and
Website Management with Doomain Name andWebsite Management with Doomain Name and
Website Management with Doomain Name and
 
Let's Get Social: Social Media as a Business Growth Tool
Let's Get Social: Social Media as a Business Growth ToolLet's Get Social: Social Media as a Business Growth Tool
Let's Get Social: Social Media as a Business Growth Tool
 
Twitter Masterclass - 28/08/12
Twitter Masterclass - 28/08/12Twitter Masterclass - 28/08/12
Twitter Masterclass - 28/08/12
 
MFR Social Media Workshop - 27th March 2012
MFR Social Media Workshop - 27th March 2012MFR Social Media Workshop - 27th March 2012
MFR Social Media Workshop - 27th March 2012
 
New Media for Business, a Primer
New Media for Business, a PrimerNew Media for Business, a Primer
New Media for Business, a Primer
 
SCSAE Marketing Plan 101
SCSAE Marketing Plan 101SCSAE Marketing Plan 101
SCSAE Marketing Plan 101
 
Social Media Marketing (SMM) training in Hyderabad
Social Media Marketing (SMM) training in HyderabadSocial Media Marketing (SMM) training in Hyderabad
Social Media Marketing (SMM) training in Hyderabad
 
Social Media Marketing (SMM) training in Hyderabad
Social Media Marketing (SMM) training in HyderabadSocial Media Marketing (SMM) training in Hyderabad
Social Media Marketing (SMM) training in Hyderabad
 
Social Media Marketing (SMM) training in Hyderabad
Social Media Marketing (SMM) training in HyderabadSocial Media Marketing (SMM) training in Hyderabad
Social Media Marketing (SMM) training in Hyderabad
 
Social Media Marketing (SMM) training in Hyderabad
Social Media Marketing (SMM) training in HyderabadSocial Media Marketing (SMM) training in Hyderabad
Social Media Marketing (SMM) training in Hyderabad
 
Social Media Marketing (SMM) training in Hyderabad
Social Media Marketing (SMM) training in HyderabadSocial Media Marketing (SMM) training in Hyderabad
Social Media Marketing (SMM) training in Hyderabad
 
Digital marketing ad campaign by pielverse for 2016
Digital marketing ad campaign by pielverse for 2016Digital marketing ad campaign by pielverse for 2016
Digital marketing ad campaign by pielverse for 2016
 
smm.pdf
smm.pdfsmm.pdf
smm.pdf
 
Social Road Trip Workshop - Thurso - May 2013
Social Road Trip Workshop - Thurso - May 2013Social Road Trip Workshop - Thurso - May 2013
Social Road Trip Workshop - Thurso - May 2013
 
Marketing for Nonprofits: Presentation to the Association of Fundraising Prof...
Marketing for Nonprofits: Presentation to the Association of Fundraising Prof...Marketing for Nonprofits: Presentation to the Association of Fundraising Prof...
Marketing for Nonprofits: Presentation to the Association of Fundraising Prof...
 
Digital marketing course in Chandigarh.pptx
Digital marketing course in Chandigarh.pptxDigital marketing course in Chandigarh.pptx
Digital marketing course in Chandigarh.pptx
 
Social Media Marketingwithsample..pptx
Social Media Marketingwithsample..pptxSocial Media Marketingwithsample..pptx
Social Media Marketingwithsample..pptx
 
Social Media Marketing Full Presentation
Social Media Marketing Full PresentationSocial Media Marketing Full Presentation
Social Media Marketing Full Presentation
 
Using & Tracking New Media - Marketing Retirement Homes & Senior Care
Using & Tracking New Media - Marketing Retirement Homes & Senior CareUsing & Tracking New Media - Marketing Retirement Homes & Senior Care
Using & Tracking New Media - Marketing Retirement Homes & Senior Care
 

Último

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEarley Information Science
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024Results
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUK Journal
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Neo4j
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?Antenna Manufacturer Coco
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationRadu Cotescu
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsJoaquim Jorge
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreternaman860154
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationMichael W. Hawkins
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxKatpro Technologies
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo
 

Último (20)

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 

Social Media for Business

  • 1.
  • 2.
  • 3.
  • 4. Social media IS a natural online progression of networking, and method for building brand awareness that may lead to new business contacts and opportunities…
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Reasons for using social media for business • Building brand awareness • Improving online presence • Communication • Convenience • Demonstrate expertise • Promote key products/services • Attract like-minded clients
  • 10. Reasons for using social media for business • Listening • Learning • Product and service development and research • Feedback • Market research • Enquiries • Referrals
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Content Strategy Needed to continually feed the social media beast. • Relevant to your brand. • Of interest to your audiences. • Will assist to achieve aims and objectives.
  • 16. Channel Strategy • What channels are your target audiences using? • What channels are best suited to your content? • What channels will assist in achieving your aims and objectives? • How many channels can you (realistically) maintain?
  • 17. Channel Strategy Different uses/approaches for different channels: • Website: “hub” for all activity. • Facebook Page: social/behind the scenes, informal. • LinkedIn company page: company news/updates. • Twitter: short company updates and shared news. • Email: regular summaries of all key activity.
  • 18.
  • 19.
  • 20.
  • 21.
  • 24. Example Company A • Website • Store front with sign
  • 25. Example Company A • Website • Store front with sign Company B • Website with blog • 500 email database • 150 Facebook Page likes • 200 Twitter followers • 50 LinkedIn company page followers
  • 26. Summary and tips • Know your aims and objectives • Know your audience/s • Have a strategy • Continually source and create content • Don’t forget about email • Use channels differently • Measure, learn and refine • Make social media a help, not a hindrance • Enjoy!