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A/B Testing - Email Sign-Up Page Optimization

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Erica Klinger
Erica Klinger

Website optimization strategy and testing plan for client, includes wireframes, hypothesis and business opportunity.

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Email Sign-up Experience Hypothesis: Adding a sign-up form directly on the home page will increase exposure, experience and thus lift the subscription rate. Panel A: Copy Block Panel B: Banner STATUS: Art to Focus 7/11 HTML to Focus 7/29 Confirming logic with Micah on email capture. Add email field in an advertising banner Add email field integrated within the content Challenger Control

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A/B Testing - Email Sign-Up Page Optimization

  • 1. Email Sign-up Experience Hypothesis: Adding a sign-up form directly on the home page will increase exposure, experience and thus lift the subscription rate. Panel A: Copy Block Panel B: Banner STATUS: Art to Focus 7/11 HTML to Focus 7/29 Confirming logic with Micah on email capture. Add email field in an advertising banner Add email field integrated within the content Challenger Control