This document summarizes efforts to fight syphilis in Houston, Texas through public health campaigns. It discusses the formation of a Syphilis Elimination Advisory Council in 2000. From 2007-present, campaigns focused on young African Americans, including the "Don't Sleep On It!" campaign which used edgier images and messaging. The campaign included billboards, print ads, events, and social media to raise awareness and encourage testing. Evaluation of the campaign's impact is ongoing.